You are here: Home / Features / BNP Paribas Extends Sponsorship of Indian Wells Through 2018
BNP Paribas Extends Sponsorship of Indian Wells Through 2018
Indian Wells, Calif., Feb. 26, 2013 – BNP Paribas, the leading sponsor of tennis globally, has extended its title sponsorship of the BNP Paribas Open through 2018, it was announced today by Steve Simon, tournament director. The BNP Paribas Open, which will take place March 4-17, 2013, is the most-attended ATP World Tour and WTA tennis tournament in the world and is held annually at the Indian Wells Tennis Garden.
BNP Paribas began its five-year title sponsorship of the tournament in 2009, adding it to a stable of prestigious tennis tournaments that the company already sponsors. This year marks the 40th anniversary of BNP Paribas’ association with the sport.
“The title sponsorship of the BNP Paribas Open has been a fantastic fit for our company, and BNP Paribas is excited to continue in that role through 2018,” said Michele Sicard, Managing Director, Head Corporate Communications for BNP Paribas Americas. “Throughout the past four years the event has seen exponential growth, and with our 40-year history of supporting tennis at all levels, we embrace partnering with Mr. Ellison and the tournament for another five years to make this event unquestionably one of the premier tournaments in the world.”
“We are thrilled to extend our partnership with BNP Paribas through 2018,” said Simon. “As the longest supporter of tennis worldwide, at both the professional and amateur levels, we feel very fortunate to have not only their brand on our tournament, but their belief and support of our goals to further continue our tradition of being the place to be in March.”
BNP Paribas is also the official Sponsor of Roland Garros (French Open), title sponsor Davis Cup and Fed Cup by BNP Paribas, sponsor of four ATP Masters 1000 tournaments (the BNP Paribas Open, BNP Paribas Masters in Paris, Internazionali BNL d’Italia in Rome, and the Monte Carlo Rolex Masters), the year-end WTA Championships (TEB BNP Paribas in Istanbul), as well as numerous other ATP World Tour and WTA tournaments, exhibitions, amateur events and wheelchair tennis initiatives.