(August 19, 2013) NEW YORK, NY – Novak Djokovic’s global brand has grown exponentially in recent years. If Monday’s appearance at Uniqlo’s flagship store in New York City is any indication of the Serb’s worldwide popularity, his potential for even further growth is substantial.
Hundreds of “Nole” fans flocked in droves to catch a glimpse of the World No. 1 as he helped celebrate the launch of Uniqlo’s US Open Performance Wear Collection, arriving hours in advance and lining Fifth Avenue in Manhattan. The first 100 fans were given the opportunity to have their picture taken with Djokovic and in some instances snag an autograph.
Djokovic also answered a handful of fan-submitted questions while modeling his gear to be worn at the year’s final major. He discussed a bevy of topics including his biggest motivation on the court, which he explained consists of his family, friends and especially his compatriots back home in Serbia.
Djokovic, who last May signed a five-year contract with the Japanese clothing brand to be his apparel sponsor, was the US Open champion in 2011 and enters this year’s edition as the top seed. He will begin his quest for a seventh Grand Slam title when the US Open commences next week.
Josh Meiseles is covering Pre-US Open special events for tennis Panorama for Tennis Panorama News. He is a freelance writer for ATP World Tour digital media, and writes about professional tennis at his site The Sixth Set. Follow his US Open special event coverage here and on our twitter account @TennisNewsTPN. Follow him on his personal twitter at @The Sixth Set.