(September 30, 2013) ST. PETERSBURG, FL, USA – The Women’s Tennis Association announced the appointment of Ryan Sandilands as the regional CEO, Asia Pacific. Sandilands, who will be based out of a new WTA office in Singapore set to open in January 2014, will be responsible for driving the WTA’s growth strategy throughout Asia-Pacific, including business development, government relations, marketing, operations and media distribution. With the year-end WTA Championships to be staged in Singapore from 2014-2018 and a record number of tournaments in China and Asia-Pacific. Sandilands will begin in his new role in the coming months and report to WTA Chairman & CEO Stacey Allaster.
“I am thrilled to welcome Ryan to our team and know that with his entrepreneurial experience across sports, entertainment and brand development in Asia he will build upon our success and take women’s tennis to new heights throughout Asia-Pacific,” said Stacey Allaster, Chairman & CEO of the WTA. “Since 2008 we have invested heavily in China, and with our crown jewel WTA Championships coming to Singapore, today’s announcement is another defining moment in the WTA’s history to build our fan base, our brand and business in China, South East Asia and key markets across the region.”
“The WTA is one of the fastest growing sports entertainment properties in Asia-Pacific, and I am honored to join Stacey and her team to achieve the WTA’s vision to be the most inspirational and exciting sport entertainment experience in Asia,” said Sandilands. “I look forward to building upon the strength of WTA players and tournaments in the region to grow and engage our fan base across multiple platforms and further extend the popularity of women’s tennis.”
In the newly created role, Sandilands will be responsible for developing and executing a commercial strategy to drive revenues across all markets in the region; and strengthening key relationships across China and Singapore, including with the Singapore Tourism Board, Singapore Sports Council, and World Sport Group to ensure the staging of the best Championships in the history of the WTA. He will also work with the governing bodies throughout the region and specifically with the Beijing Municipal Sports Bureau, China Open and the Chinese Tennis Association to continue growth in China. Sandilands will also be responsible for marketing, media distribution across multiple platforms, sponsorship partnerships as well as operations to support the WTA’s tournament and player members.