INDIAN WELLS, California – For those attending and watching BNP Paribas Open at the Indian Wells Tennis Garden, the voice you’ll hear introducing the players and conducting on-court interviews on Stadium 1 will be that of jack of all entertainment media trades – Andrew Krasny. Krasny has done everything in the field of entertainment media, from radio to television, from producer to host.
Krasny is the voice of many tennis tournaments which include the Sony Open in Miami, Cincinnati and the Family Circle Cup in Charleston to name a few. With all of his work in tennis some have dubbed him “the voice of tennis.”
“My first job in Hollywood was answering fan mail for comedienne Joan Rivers.”
How did he get the job? “I grew up in Los Angeles and my friend’s father was the Executive Producer of the Tonight Show and he introduced me to Joan and her family and we became friends and then while I was in college my first job was to work on her show when she was at Fox. Hopefully no one is doing the math that really shows how old I am.
“That was my first job and then I went into producing talk shows, became by choice an audience warm-up guy – where I got my formal training to be in front of crowds and then I continued to produce shows and got a job hosting a dating show in the USA Network called Crush. Which was a TV where if a friend had a crush on you and they were embarrassed to tell you, we told you your friend had a crush on you and then you had to decide which one of these three people in my life has the crush on me.
“And then I produced for Martin Short, Joan Rivers, Leeza Gibbons, John Tesh and then I was at a tennis tournament one day at UCLA. I can’t tell you what year it was but I was producing a radio show for Joan Rivers. I noticed that an older gentlemen was on the court and I was wondering where the energy was, and a friend of mine was working for the tournament at the time, I said to him, ‘do you think there is a need for an emcee and a host?’
“I met Bob Kramer and the next year Bob Kramer let me volunteer on court two and I was such a fan of tennis that to volunteer, to get free clothes, to be able to stand near Agassi, Sampras, Safin – and Joan Rivers gave me the week off every year. So for two or three years I volunteered, that led me to being moved to Stadium 1. And from Stadium 1 at UCLA I got recommended to do the women’s event in Carson. From Carson came the Women’s Championships, from the Championships became Indian Wells, From Indian Wells became Miami, from Miami became Stanford, Stanford became Cincinnati, Amelia Island, San Diego and next thing you know to make a long story short in 2009 I was asked to be part of the team at the US Open. This now I would say has become 60 percent of my livelihood and 60 percent of my career is becoming an emcee and announcer around the world for tennis.
“I’m realistic to the energy and expertise that I bring to the fan experience at a tennis tournament,” when he talked about further goals in tennis. “Everyone always asks me ‘do you want to be on TV more?’ and I go back and forth with that. I’m flattered and honored that many events use my post and pre-match interviews for television and it’s fun to be recognized when I’m out and about by people saying ‘you’re the guy who hands out trophies at tennis tournaments’ or ‘I saw you on ESPN’ or this or that.
“As far as tennis goes, I’m perfectly content doing what I do, and my other television career being a correspondent and a host on a few television shows – working with Marie Osmond currently, that I am pursuing my avenues of hosting and being more on television in that aspect, but as far as tennis goes, I felt I have won the lottery and I am not screwing with it for one single moment.”
So which players give the best interviews? “First of all,” Krasny said, “I’m appreciative and grateful for every player has opened their heart out to me and has said many things to me over the past few years that have made my job the greatest job in the whole wide world.
“I will say by far there is not a better ambassador, more articulate ambassador to the game than Roger Federer. Roger has a great respect for the job that I do, and obviously I am a huge fan of his and love his work.
“No one gives me a better interview than Roger Federer. But that being said I’m grateful for the amazing things Rafa (Nadal) has said over the years, Novak Djokovic, it’s an incredible opportunity to get to know them better and understand and respect them.
“On the women’s side…. the first player who ever said to me ‘I love what you do and you are the first person who has done it the way you do’ goes back to Mary Pierce.
“First person who saw him on TV to know that a dream came true for Krasny in terms of finally being on air for tennis, was Lindsay Davenport who is a good friend. Davenport who will inducted into the International Tennis Hall of Fame on July 12, was inducted into the Southern California Tennis Hall of fame by Krasny this past summer.
So with all of the very unique names in tennis, do any of them give him any problems in terms of pronunciation? “Some of women’s names tend to be harder than the men’s,” Krasny said.
“In terms of finding the correct way to say a player’s name, he goes straight to the player.
“Names are not so much a problem for me, I need to make sure I do my homework and know my facts is more important to me than pronunciation names, because that’s a given.”
Krasny does admit that he makes a rare mistake or two. “Saying Fed Cup instead of Davis Cup in front of Tim Henman and he laughed. (I) said Belgian instead of Belgrade, Serbia in front of Novak Djokovic once and he stopped during warm-up to hit me with a tennis ball.”
At the Sony Open, Krasny incorrectly read a scoreboard and said that Ana Ivanovic and Svetlana Kuznetsova were playing doubles together and Serena Williams sent him a text message to make fun of him.
The native Californian who also teaches on-air hosting and public speaking, tells his students, “you are never judged for a mistake you make, it’s how fast you can bounce back and get out of it.”
Tennis players make mistakes, he points out and so do announcers. “I hit a ball out, we make mistakes but at the end of the day, I feel like I’m the luckiest guy in the world.”
I asked Krasny about what would people be surprised about him behind the scenes.
“I’m a diva when it comes to traveling. I’m not a huge fan of traveling. Once I’m there, I’m OK. But I love to make sure I have a nice hotel, I love to make sure I have transportation.”
“We are all on a mission to make sure that the fan experience is just unmatched and that I feel that I’ve been on the forefront of being part of a team that has really changed the sport in the last 10 years. When I started here at Indian Wells 9 years ago we had no videoboards, we had me on court from 11 in the morning to two in the morning with my iPod and look where we’ve gone. We’ve got a multi-billion dollar facility, we’ve got a new expansion with Stadium 2. Tennis is bigger and stronger than it’s ever been before and I’m so proud to be part of it. Behind the scenes we are just trying to put together the best show possible.”
Karen Pestaina for Tennis Panorama News