2014/11/26

Sharapova Inks a New Sponsorship Deal

Maria Sharapova photo ©John Russo for Supergoop!

Maria Sharapova photo ©John Russo for Supergoop!

(April 11, 2014) NEW YORK, NY – IMG Tennis announced a new global partnership deal for its client Maria Sharapova with Supergoop!, a skincare line solely dedicated to a healthy approach to broad spectrum sun protection. In addition to signing on as Supergoop’s brand ambassador, Sharapova will become a co-owner of the company with Founder and CEO Holly Thaggard.

Sharapova’s investment supports her ongoing agenda of expanding her business platform, which already includes Sugarpova launched in 2012.

‘’I couldn’t be more excited about my partnering with Supergoop!, a brand I trust to protect my face and body from sun damage. I am a huge fan of the products and my belief in Supergoop’s commitment to offering innovative and smart sunscreen solutions for people of all ages is what’s made me want to invest in the company and help with its long term growth,’’ said four-time Grand Slam Champion Sharapova.

The line was launched in 2007 by Thaggard, Supergoop! Supergoop! products are available at retailers such as Sephora, Nordstrom, Space NK, and Amazon.com, among many others.

“Skin cancer is diagnosed more frequently than all of the leading cancers combined, yet it’s primarily preventable. To date, there has not been a broad reaching voice for UV education and we’ve finally found our megaphone in Maria,” said Thaggard. “Maria is the ideal choice to own and champion this position and we value her as our ambassador of ‘suncare as skincare’.”

A former World No.1 and only one of six women in the Open Era to have won all four Grand Slam titles, Sharapova has been ranked by Forbes magazine as the highest paid female athlete in the world for a record nine years. Supergoop! joins Sharapova’s family of partners which include Nike, Porsche, Evian, TAG Heuer, Samsung, Head and Cole Haan.

In the last twelve months, IMG Tennis has signed a number of partners for its clients including global deals with Peugeot and Seiko (Novak Djokovic); Delta Airlines (Kei Nishikori); Crown Hotels and Doing Li Energy (Li Na); Longines, Peugeot and Thomas Sabo (Sabine Lisicki); Banc de Sabadell and Peugeot for the ATP event in Barcelona and Claro and Itau for the Rio Open, among many others.

Share