TENNIS CHANNEL WORKS WITH NEW CROSS-PROMOTIONAL PARTNERS TO BRING ADDITIONAL FRENCH OPEN CONTENT TO FANS
Exclusive Tie-Ins with Tennis Channel Give Viewers Additional Opportunities to Engage with Tournament Coverage
LOS ANGELES, JUNE 3, 2014 – Tennis Channel is joining forces with AccuWeather, ClearVision Airport Network and Le Pain Quotidien in a series of content partnerships that will help keep viewers informed and entertained during the network’s French Open coverage, underway May 25 – June 8.
“As an independent network, we always need cross-promotion partners who reach similar audiences to ours, enabling all parties to pool our resources,” said Robyn Miller, senior vice president of marketing, Tennis Channel. “AccuWeather, ClearVision Airport Network and Le Pain Quotidien exemplify this perfectly.”
The network’s partnership with AccuWeather, Inc. a leading global digital media company that provides up-to-the-minute weather reports and forecasts with Superior Accuracy™, will give Tennis Channel viewers a preview on what conditions the players will deal with during one of the most prestigious events of the year. AccuWeather.com features videos with corresponding graphics and articles that provide insider analysis from the experts at AccuWeather and Tennis Channel into the tournament’s weather conditions and how they might affect match play. The videos and articles are accessible across smartphones, tablets and computers.
ClearVision Airport Network will provide on-the-go French Open fans the chance to catch up on the day’s highlights while waiting in an airport terminal. Customized Court Reports will air each day during the French Open and will recap the day’s matches and preview the next day’s play. Airports include Louis Armstrong New Orleans International Airport, Cleveland Hopkins International Airport, Raleigh-Durham International Airport and Dallas Love Field Airport.
Additionally, Tennis Channel and Le Pain Quotidien partnered to develop co-branded recipe cards for Le Pain Quotidien customers. The easy-to-make hummus and shaved vegetable tartine recipe will be available in over 70 Le Pain Quotidien restaurants during the French Open. Tennis fans can now enjoy a taste of Paris right from their own homes.
Tennis Channel’s French Open on-air talent, such as Martina Navratilova, Bill Macatee, Lindsay Davenport, Mary Carillo and Ted Robinson, among others, will bring tennis fans more than 250 hours of seemingly round-the-clock coverage at the 2014 tournament – one of the most esteemed tennis events of the year. During the event, the network plans close to 70 live match hours, with almost 60 hours of encore replays and 120 hours of French Open Tonight.