2014/09/21

Serena Williams, Azarenka, Bryan Brothers and More To Headline First-Ever Taste of Tennis Week

 

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August 20, 2014 – August 23, 2014

 

Press Release: NEW YORK, NY (July 29, 2014) – AYS, the creators and producers of the Taste of Tennis, New York’s premier pre-US Open experience, announced today the first-ever Taste of Tennis Week will take place from August 20th – August 23th, 2014 in New York City.  In addition to the renowned Taste of Tennis Gala, Taste of Tennis Week will feature even more tennis-meets-food events, including the Celebrity Chef Tennis Challenge on August 20th, Citi Dining Series on August 21st and Party with The Pros on August 23rd.

 

The 15th Annual Taste of Tennis Gala offers guests the opportunity to sample sensational cuisine prepared by the most prestigious chefs in the world, sip on handcrafted cocktails all while rubbing elbows with professional tennis players. World #1 Serena Williams, Iron Chef Masaharu Morimoto and Host of Today Show and MSNBC’s NewsNation, Tamron Hall, will be joined by top tennis players, celebrities and a number of New York’s finest chefs and culinary personalities.

 

“The Taste of Tennis concept has proven to be so popular, and we are pleased to offer these exciting new events that provide foodies and tennis fans with unprecedented access to their favorite chefs and pro tennis personalities,” explains Penny Lerner, CEO of AYS.

 

Tickets for the Taste of Tennis Week are currently on sale and can be purchased online via the links below. The complete Taste of Tennis Week schedule of events includes:

  • Wednesday, August 20th –  Celebrity Chef Tennis Challenge, 9AM-12PM (Midtown Tennis Club – 341 8th Avenue): Hosted by Top Chef Masters Finalist Kerry Heffernan. At this exciting event, professional chefs will serve up something a little out the ordinary as they compete in a round-robin style doubles tournament to determine who is the King (or Queen) of the court!

o    Participating chefs include: Marc Murphy (Landmarc), Kerry Heffernan (Top Chef Masters Finalist), Daniel Holzman (The Meatball Shop), Michael Chernow (The Meatball Shop), David Seigal (Cull & Pistol), Francois Payard (FPB, FP Patisserie), Zac Young (David Burke Group), Chad Brown (Davio’s), Eric Gabrynowicz (Restaurant North), Jonathan Waxman (Barbuto), Phil Conlon (Corkbuzz Wine Studio), Alfred Portale (Gotham Bar and Grill), Philippe LaJaunie (Les Halles), Carmen Quagliata (Union Square Café), Floyd Cardoz (Celebrated Indian American Chef) and Andrew Friedman (Cookbook Author)

  • $150 to Participate in the Challenge: http://www.eventbrite.com/e/celebrity-chef-tennis-challenge-tickets-12319053621
  • Thursday, August 21st – Taste of Tennis Gala, 7PM-10PM (W New York- 541 Lexington Ave.): The party that started it all! To celebrate the US Open, AYS created the Taste of Tennis, a one of a kind event featuring fine food prepared by 25 of NYC’s top culinary minds, signature cocktails, interactive sponsor experiences, live music and appearances by the world’s greatest tennis players. Hosting this year’s gala will be Today Show’sTamron Hall, headlining Chef Masaharu Morimoto and professional tennis star Serena Williams. The evening will be a curated culinary evening with US Open stars, the brightest chefs in New York and celebrities who will be on hand to enjoy the slew of offerings with proceeds benefiting City Harvest.

o  Participating chefs include:Headlining chef, Masaharu Morimoto (Morimoto), John Mooney (Bell, Book, & Candle), Marc Murphy (Landmarc), Peter Andino (Heartbeat), Daniel Holzman & Michael Chernow (The Meatball Shop), Eric Gabrynowicz (Restaurant North), Kerry Heffernan (Top Chef Masters Finalist), Bill Telepan (Joel Javier/Larissa Raphael) (Telepan Local), David Seigal (Cull & Pistol), Kevin Sbraga (Sbraga and The Fat Ham), Jimmy Bradley (The Red Cat), Phil Conlon (Corkbuzz Wine Studio), Chad Brown (Davio’s Northern Italian Steakhouse), Carlos Llaguno (Les Halles), Harold Moore (Commerce Restaurant), Ben Pollinger (Oceana), Zac Young (David Burke Group), Georgeann Leaming (Suppa), Admir Alibasic (Ben & Jack’s Steakhouse), Sebastien Chamaret (Bagatelle), Paul Evans (Secrets St. James, JTB) among others.

o  Participating athletes include: Serena Williams, Venus Williams, Victoria Azarenka, Bryan Brothers, Sloane Stephens, Gael Monfils, Aga Radwanska, Dustin Brown and more to be announced.

o  Major sponsors for the 15th Taste of Tennis include Citi, Rado, Guadalupe Islands Tourist Board, The Cheesecake Factory, Jamaica Tourist Board, W New York, UnBurn, Mouton Cadet and Franciscan Estate Napa Valley, among others.

  • Ticket Information: Individual tickets for the event are available for $275/per person; http://tasteoftennisnyc.eventbrite.com/?aff=PressRelease
  • Saturday, August 23rd Party with The Pros, 6PM-9PM (Measure Lounge at Langham Place Fifth Ave.): Guests at the Party with the Pros will enjoy an evening of great food, handcrafted signature cocktails and live music, with some of the top names in professional tennis. This exclusive event takes place a Measure Lounge at the luxurious Langham Place Fifth Avenue hotel. Attendance is limited to 150 guests so get your tickets now!

o    Participating athletes include: Victoria Azarenka, Sloane Stephens and John Isner

ABOUT TASTE OF TENNIS

“Taste of Tennis,” the world’s premier food and tennis experience, brings professional athletes, influential chefs, the entertainment industry and global brands together for a unique tasting event with a sports twist.  The ultimate kick-off celebration to US Open in New York City, “Taste of Tennis” is the perfect convergence of sports fans and culinary enthusiasts.  Produced by AYS, Taste of Tennis and its sister event, Taste of Tennis Australia, have become the most widely recognized and anticipated events on the yearly calendar.  Visit our website at www.tasteoftennis.com.

 

ABOUT AYS

AYS is a full-service marketing consultation and event solutions company. Since 1995, we have leveraged our experience to help clients create successful B2B and B2C marketing initiatives and events worldwide. Our mission is to maximize marketing ROI for our clients. AYS also produces the Taste of Tennis™, which is widely considered the World’s Premier Food & Tennis Experience. Visit our website at www.aysworld.com.

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