February 14, 2016

FILA Extends Sponsorship Agreement with BNP Paribas Open

filabnpparibasopenlogo

(January 13, 2106) FILA has extended its Premier Sponsorship agreement with the BNP Paribas Open, the largest ATP World Tour and WTA combined two-week event in the world to be held March 7-20, 2016 at the Indian Wells Tennis Garden, it was announced today by Chief Executive Officer Raymond Moore.

With the multiyear partnership, FILA will continue to serve as the Official Apparel and Footwear Sponsor of the Tournament, providing custom designed uniforms to event staff, volunteers, ball kids and officials. FILA will continue to have a retail store on-site at the BNP Paribas Open, offering an enhanced shopping experience for spectators. At this year’s tournament, FILA will unveil its 2016 collection of tennis apparel and new performance tennis shoe, the Cage Delirium, as well as provide t-shirts for the Kids’ Day School Team Tennis Challenge.

FILA will also expand its role at the Indian Wells Tennis Garden (IWTG) throughout the year, outfitting teaching pro and tennis club staff, while providing local area high schools and junior colleges with the option of a team purchase program. FILA will become involved with the IWTG junior academy and local National Junior Tennis League events, as winners will receive FILA tennis apparel and footwear packages.

“FILA’s sponsorship of the BNP Paribas Open is the cornerstone of the brand’s tennis event marketing efforts,” said Jon Epstein, President of FILA North America. “We are thrilled to extend our relationship with an event that is best in class, and continue to build on this terrific partnership. We look forward to our year-round involvement at the Indian Wells Tennis Garden.”

“I’m excited to continue our long-standing partnership with FILA while also broadening our agreement to include a year-round presence at the Indian Wells Tennis Garden,” said Moore. “Whether it is through their retail space, outfitting our volunteers, or via activations at events like Kids’ Day, FILA is always seeking to connect with our patrons and create a more engaging and dynamic experience at the BNP Paribas Open, and we greatly value that in a sponsor.”

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FILA Signs Sponsorship Agreement with Karolina Pliskova

(C) Getty Images

(C) Getty Images

(January 11, 2016) FILA announced that it has signed a multi-year endorsement agreement with WTA Tour player, Karolina Pliskova.

“We are thrilled to welcome Karolina Pliskova to the FILA family,” said Gene Yoon, Global Chairman of FILA. “Karolina’s combination of athleticism, drive and grace, align with our core values and make her a wonderful addition to our tennis roster. She has already achieved great success in her young career and we look forward to watching her continue to climb the ranks.”

Pliskova, 23, is currently the No. 11 ranked player on the WTA Tour. She turned pro in 2009 and has since been a top competitor. In August 2015, she achieved a career-high ranking of No. 7. She has won four singles titles and four doubles titles on the WTA Tour. She also played for the Czech Fed Cup team that won its ninth title in November 2015.

“I am excited to join the elite group of athletes who have worn FILA throughout the years,” said Karolina Pliskova. “I appreciate the company’s commitment to performance and style and I can’t wait to showcase FILA’s latest range of apparel on the court.”

FILA has a long history in the world of tennis that continues with endorsements of ATP World Tour and WTA Tour athletes. FILA is a sponsor of the BNP Paribas Open, the Hall of Fame Tennis Championships and the Junior Orange Bowl International Tennis Championship. In addition to event partnerships, FILA is an official supplier to Junior Tennis Champions Center, Van der Meer Tennis, John Newcombe Tennis Ranch, and the Kim Clijsters Academy in Belgium.

 

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Fila Signs John Isner to a Multi-year Deal

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(January 5, 2016) FILA has signed an endorsement agreement with No. 1 ranked American man tennis player, John Isner.

“We are proud to have American tennis star John Isner join our strong lineup of ambassadors,” said Jon Epstein, President of FILA North America. “His ability on-court, his pursuit of excellence and his passion for the game make him an excellent representative for the FILA® brand. We are thrilled to align with a world-class athlete like John and we look forward to this collaborative relationship.”

Isner, 30, is the No. 11 ranked player on the ATP World Tour and is currently the highest-ranked American male tennis player for the fourth straight season. He turned pro in 2007 and has amassed 10 ATP singles titles and three doubles titles. John achieved a career-high ranking of No. 9 in 2012. Isner is known for having one of the fastest and most powerful serves in the game. He currently ranks 10th for the most aces in the history of the ATP. Isner also played the longest match in tennis history, at Wimbledon in 2010.

“FILA® has such a celebrated heritage in tennis and I am excited to begin my partnership with the brand,” said Isner. “I have long admired and respected FILA and it’s an honor to join the legends of the game who have worn FILA® on-court.”

FILA has a long history in the world of tennis that continues with endorsements of ATP World Tour and WTA Tour athletes. FILA is a sponsor of the BNP Paribas Open and the Hall of Fame Tennis Championships. In addition to event partnerships, FILA is an official supplier to Junior Tennis Champions Center, Van der Meer Tennis, John Newcombe Tennis Ranch, and the Kim Clijsters Academy in Belgium.

The FILA® brand was established over a century ago by the FILA brothers of Biella, Italy. FILA® is now a leading sport and leisure footwear and apparel brand that is distributed worldwide. FILA has achieved world-class recognition in tennis by marketing high design and style content products that are endorsed by professional athletes from around the world.

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Wilson Launches New BURN FST Racket and KAOS Tennis Shoe

Wilson racquet

CHICAGO, December 16, 2015 – Wilson Sporting Goods Co., announced the introduction of the BURN® FST (Fast Speed Technology) performance tennis racket and KAOS™ tennis shoe.  This high performance tennis equipment duo has been specifically designed for “Generation Fast,” a burgeoning group of modern, speed-hungry, aggressive, big hitting tennis players who play predominately from the Baseline.

 

“Tennis has gotten blisteringly fast. Our athletes need equipment that not only meets, but exceeds, the new speed and power requirements of the modern game,” said Hans-Martin Reh, General Manager of Wilson Racquet Sports. “By working hand-in-hand with thousands of tennis players and tomorrow’s big stars, our Wilson Labs innovation team set out to design equipment that supports an accelerated style of play.  The results are a new racket that offers faster racket head speed, aggressive power and a personalized handle for optimal comfort, and an extremely lightweight shoe that can help players increase their speed and support their agility.”

 

BURN FST RACKET

Built for Baseliners looking for the fastest racket possible, the BURN FST features a powerful combination of optimized construction and the latest in racket technology and materials:

  • FST Octagon frame geometryallows air to flow around the frame and cuts through the air at any angle of attack for fast racket head speed.
  • Patent-pending X2 ErgoHandle provides for an optimal, personalized feel on two-handed backhands. Nearly 80 percent of modern tennis players play a two-handed backhand, and for competitive juniors that number climbs to nearly 90 percent, yet modern rackets haven’t evolved to accommodate this change. Wilson Labs developed a player-directed handle insert system that allows every player to customize an ergonomic handle shape to optimize their grip. The X2 Ergo Handle provides the ideal form for the top hand to dominate the modern two-handed backhand. This gives players more power, versatility, leverage, and feel.
  • High Performance Carbon Fiber offers increased frame stiffness for aggressive, explosive power.
  • Racket throat features a textured feelon key touch points to allow for extreme grip changes.
  • Sleek, stealth-like graphics with racing stripes highlight the unique geometry of the frame.

The BURN FST collection includes the BURN FST 95, 99 and 99S.  The BURN FST 99S includes the Company’s patented Spin Effect™ technology for increased spin. This technology allows players to produce significantly more spin without changing their swing.

 

KAOS TENNIS SHOE

Designed for exceptional speed and agility, the ultra-lightweight, highly flexible KAOS shoe cradles and supports athletes’ feet allowing them to race from sideline to sideline. This shoe has been constructed with the latest materials and footwear technology to push the limits in the areas of velocity and stability, while providing best-in-class comfort.

The KAOS features:

  • Pro Torque Chassis™ Lightarch technology for more control, greater push off and faster reaction times.
  • Unparalleled construction – both in materials, including SKINGUARD™ technology – and in the shoe’s modern, edgy aesthetic.  Wilson Labs placed high performance materials on the forefoot of the shoe to provide support, enhanced responsiveness, and lateral stability and control.
  • Dynamic Fit™ (DF2™) gives players the right level of comfort and ground feel via an extremely low-to-the-ground heel drop (9mm).
  • Endofit™ Tongueprovides an intuitive, comfortable fit, and added stability.

The BURN FST and KAOS shoe will be available at tennis specialty retailers and on www.wilson.com  The BURN FST will retail for $249.00 (USD). The KAOS will retail for $125.00 (USD). For more information, please visit www.Wilson.com. The BURN FST will be out Feb 15, 2016 and the KAOS will be out Jan 15, 2016.

 

ABOUT THE WILSON PLAYER ID SYSTEM

The Wilson PlayerID system allows tennis players to easily identify the appropriate Wilson racket model based on their individual style of play.

 

Through extensive player research, Wilson identified three core playing styles in relation to the modern tennis game:

o  Baseliner – the player who battles from the baseline with consistency and speed

o  Attacker – the player who attacks the ball early to dictate play inside the  baseline

o  All-Courter – a versatile player, who hits from all corners of the court

 

After identifying which playing style they belong to, athletes can quickly narrow their racket search by model type and weight. Every performance racket for Wilson will correspond with one of the three playing style segments, streamlining the racket selection process and ensuring a player’s equipment is best suited for his or her style of play.

 

 

ABOUT WILSON SPORTING GOODS CO.

Chicago-based Wilson Sporting Goods Co., a subsidiary of Amer Sports, is one of the world’s leading manufacturer of sports equipment, apparel and accessories. Wilson is the global leader in performance tennis and uses player insights to develop products that push tennis equipment innovation into new territories. Through its dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods for over a century.

Pros often customize the rackets they use, including string patterns. Consumer racket specifications may vary from models customized by Pros for match-play.

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Kei Nishikori and Wilson Sporting Goods Extend Partnership

(November 30, 2015) CHICAGO Wilson Sporting Goods Co., and Kei Nishikori announced today a long-term extension to their partnership. Nishikori, the highest ranked Asian tennis player of all time and currently No. 8 ATP ranked, will now play with Wilson racquets for the entirety of his professional tennis career.

 

“Kei is electrifying to watch, and he embodies all the exciting attributes of the modern tennis player – speed, agility, power, and pure athleticism,” said Hans-Martin Reh, General Manager of Wilson Racquet Sports. “Our partnership with Kei is one of great respect, collaboration and trust, and we are excited that he will continue to be a vital member of our Advisory Staff for many years to come.”

 

“Wilson has been by my side since I was a young junior, supporting my game, my career and my dreams,” said Nishikori. “Their commitment to me has been incredible. I have been working with the Wilson Tour Team and Wilson Labs group to continuously improve my racket, and I am proud that any tennis player in the world can benefit from that work through the BURN racket line.”

 

Nishikori became the first Asian player to reach a Grand Slam final in singles at the 2014 US Open. In 2015, he has climbed as high as #4 in the world rankings. Nishikori is currently ranked No. 1 in Japan and No. 8 in the world. He plays with the Wilson BURN racket, strung with Luxilon 4G 125 or Wilson Natural Gut 16 strings.

 

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