July 31, 2015

Sony Smart Tennis Sensor Global Launch

Sensor Side Angle

(May 14, 2015) Tennis fans can now take advantage of recent innovations in smart, mobile technologies to help them reach their sporting goals. The Sony’s SSE-TN1W Smart Tennis Sensor will connect with your smart-device to make it easier than ever to track your tennis performance accurately. Analyze, review, share and compare your progress against concrete targets, keeping yourself motivated to continue your way towards your ace play.

Sony partnered with top tennis manufacturer Wilson, as well as HEAD, Prince and YONEX to ensure a perfect fit of the smart tennis sensor with their sleek yet performance-driven rackets known to generations of players. Thanks to its sensing technologies and newly developed vibration analysis mechanics, it has never been easier to analyse your tennis performance. After charging the sensor, simply remove the racket logo cap, affix the attachment ring onto the grip end of the racket and place the tennis sensor onto the attachment ring. Turn on the sensor and start playing – the device will start recording a vast range of data such as number of shots, ball impact spot, swing type, swing speed, ball speed and ball spin.


At full charge, the SSE-TN1W will last 180 minutes[1] allowing you to analyse entire matches without having to recharge the device. You can review your shot data in real-time, or once your match has been concluded. Simply connect the tennis sensor to your smartphone or tablet[2] wirelessly to transfer and access the recorded data via the Smart Tennis Sensor app, which can be downloaded for free from the Google Play / App Store. The app can record rallies and simultaneously display recorded video and shot metrics allowing you to associate the data to a specific part of your game or practice session. You and your coach can also see your shot data live on a smart watch[3] as well as on your smartphone and tablet so you don’t have to leave the court to check it and get advice in real time.



Analyse, review and share your Game

The Smart Tennis Sensor app allows you to review recorded data in many ways. Look through your play overviews, analyze both current and historic data and set goals to track your progress over extensive periods of time. By visualising the recorded data you will have a much better understanding of your strengths and points of improvement. You can even share your accomplishments with your friends by posting them onto social media services and show how fast you are improving your play!


By using Slow-motion playback and creating Motionshot sequence photos[4] you will be able to dissect your every movement into all its parts, allowing you to figure out in detail where you can improve your play.


Marc DiPizzo, Sales and Marketing Europe said, “The Sony Smart Tennis Sensor is very simple to set up and doesn’t involve any distracting or uncomfortable equipment, so you can focus on what matters most in that moment – your match. After you have finished playing you can use the data and analysis to improve your technique for the next time.”


Sony’s Smart Tennis Sensor will be available through Wilson retailers http://www.smarttennissensor.sony.net/NA/ (US/CANADA)

http://www.wilson.com/en-us/international/ (International) starting May 14th 2015.


Even when switching rackets, the sensor can be conveniently transferred any time, along with all recorded data to other compatible racket models making Sony’s Smart Tennis Sensor a long-lasting partner in the player’s sports development.

Sony’s Smart Tennis Sensor is officially approved by the International Tennis Federation (ITF) for use in competitions.


Selected technical specifications


Model Name SSE-TN1W
Features Sensor Functions Number of shots; Ball impact spot; Swing type(Determines the ; swing type); Swing speed; Ball speed (Initial speed); Ball spin
Water-proof JIS/IEC protection level 5 (IPX5) equivalent *Prevents water damage from all directions.
Dust-proof JIS/IEC protection level 6 (IP6X) equivalent *Provides dust resistance.
LEDs 2 LEDs (Power, Bluetooth)
Compatibility Supported OS/devices for app Smartphone/tablet with a camera running Android 4.1 or later (some exception may exist) or iPhone/iPad (except iPhone 3GS) running iOS6.1 or later
Connectivity Bluetooth Yes
Battery Life Charging time Approx. 120 minutes
Usage time (with Bluetooth) Approx. 90 minutes *Assuming 500 hits/swings in 60 minutes.; With Bluetooth
Usage time (without Bluetooth) Approx. 180 minutes; Without Bluetooth
Measurements & Packaging Dimensions Diameter: 31.3 mm, Height: 17.6 mm
Weight Approx. 8 grams
Comes with: Attachment unit, cradle, cradle cap, micro USB cable, removal tool, carrying bag


[1] Without Bluetooth, assuming 500 hits/swings per hour

[2] Requirement: Android 4.1 or later; iOS6.1 or later

[3] Android Wear™ or later

[4] Requires external “MotionShot” app, which can be downloaded for free from the Android GooglePlay Store.


Wilson Launches BURN Family of Rackets


 Burn One Sheet




Company Introduces New Family of Rackets within its PlayerID System


CHICAGO, January 19, 2014 – Wilson Sporting Goods Co., announced today the introduction of the BURN family of rackets. This new line is built specifically for performance tennis players seeking a bold, sleek racket that accelerates power from the baseline. The BURN is the first Baseliner-focused product to emerge from the Company’s new PlayerID system, which categorizes three key types of tennis playing styles: Baseliner, Attacker and All Courter. The system helps athletes better select products that speak to their playing style and enhance their overall performance on the court.


“We are very excited to launch the BURN. This is a racket that has been designed specifically for athletes, particularly juniors, who are looking for booming power and an aggressive frame,” said Hans-Martin Reh, General Manager, Racquet Sports. “This line symbolizes our deep understanding of performance tennis, our constant evaluation of how the game is evolving and what players truly need on an individual performance basis.”


The BURN line consists of five rackets, each with a headsize of 100 square inches. Each BURN racket is constructed with High Performance Carbon Fiber, which increases frame stiffness for explosive power on groundstrokes. And the BURN comes with the X2 Shaft, a longer handle that allows for increased feel and leverage on two-handed backhands, and an optimal shaft shape to enable quick grip changes for extreme grips. The rackets also feature Parallel Drilling, which dramatically increase their sweet spot, while providing a forgiving feel.

In addition, the BURN 100S, BURN 100LS, and BURN 100ULS rackets are equipped with the Company’s Spin Effect technology and differ in weight, allowing juniors to work their way up within the BURN family of rackets as they grow.


Current top-ten players and Wilson Advisory Staff members Kei Nishikori and Simona Halep will be two of the first athletes to play competitively with the new BURN during the 2015 Australian Open in Melbourne.

Consumers are invited to visit www.wilson.com/burn for more information on the BURN family of rackets and to register for pre-sale notification. Pre-sale for the BURN 100S and BURN 100ULS begins February 2, and for the BURN100LS and the BURN 100 on March 2. Pre-sales will be available on www.wilson.com/burn and major tennis retailer websites. The BURN will retail for $199. The BURN racket will be in retail stores in mid-February.



The BURN is the first Baseliner-focused product to emerge from the Company’s innovative PlayerID system, which allows tennis players to easily identify the appropriate Wilson racket model based on individual play style.


Through extensive player research, Wilson identified three core playing styles in relation to the modern tennis game:

  • Baseliner – the player who battles from the baseline with consistency and speed
  • Attacker – the player who attacks the ball early to dictate play inside the baseline
  • All-Courter – a versatile player, who hits from all corners of the court


After identifying which playing style they belong to, athletes can quickly narrow their racket search by model type and weight. Every racket for Wilson will correspond with one of the three playing style segments, streamlining the racket selection process and ensuring a player’s equipment is best suited for his or her style of play.


For more information and product specifications on the full line of Wilson BURN rackets, log on to www.wilson.com/burnthebaseline.



Chicago-based Wilson Sporting Goods Co., a division of Amer Sports, is the world’s leading manufacturer of sports equipment, apparel and accessories. Wilson is the global leader in performance tennis and uses player insights to develop products that push tennis equipment innovation into new territories. Through its dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods for over a century.


Andy Murray Announces Clothing Deal with Under Armour

Murray UnderArmour

(December 30, 2014) Under Armour announced the addition of professional tennis player Andy Murray to its roster of athletes on Tuesday. As part of the 4-year partnership, Murray will wear Under Armour® apparel, footwear, and accessories and will be featured in marketing campaigns, will participate in global training and tennis activations, and will make appearances for the brand beginning in January 2015.

“I am very honored and excited to be joining Team Under Armour and to help them tell their story globally,” said Murray on his website. “They are committed to providing innovative apparel, accessories, and footwear, with an unmatched focus on training and performance.”

“Signing Andy is really a special moment for the brand, as we continue to elevate and diversify our athlete roster and expand our international presence,” said Ryan Kuehl, Under Armour’s Senior Category Director, Global Golf and Tennis.  “Andy’s remarkable character, competitive spirit and unmatched ability make him the perfect fit for our family.”

Murray’s manager, Matt Gentry, added, “Andy is very committed and focused when it comes to training and preparation, so the new partnership with Under Armour is an exciting and ideal match.  Athlete performance and product innovation are the brand’s core pillars, which will have strong benefits for Andy and the team in 2015 and beyond.”

Murray joins an Under Armour which includes athletes Lindsey Vonn, Tom Brady, Cam Newton, Stephen Curry, Jordan Spieth and fellow tennis player Sloane Stephens.


Ivanovic Helps adidas Launch Adizero Shoes

Melbourne, Australia – With the Australian Open due to begin on January 17, adidas launched a new promotion featuring Ana Ivanovic, Jo-Wilfried Tsonga and Fernando Verdasco, who had their ultra-light Adizero shoes “stolen.”

Fans were given clues on Melbourne’s local radio as to the whereabouts of the shoes. Three lucky listeners who found the three pairs of shoes had the chance of personally delivering them back to the players at a special launch of the Adizero tennis range ahead of the 2011 Australian Open.

Wild weather conditions disrupted Kooyong scheduling and prevented Tsonga and Verdasco from attending, but Ana Ivanovic, as well as coaches from the adidas Player Development Program, Darren Cahill, Sven Groeneveld and Mats Merkel, were on-site to provide advice and hit with budding Australian tennis juniors.

Article and photos by Julie Zhou. She was covering the adidas Adizero launch in Melbourne for Tennis Panorama News. She is the author of All I Need is a Picket Fence.