(January 14, 2014) Fila has signed an endorsement agreement with top ranked American tennis player Sam Querrey. By signing a multi-year agreement, Querrey joins a roster of ATP World Tour players that have worn the Fila brand on-court since the 1970s.
“We are thrilled that American tennis star Sam Querrey has joined the Fila family,” said Gene Yoon, Chairman of Fila. “As we enter the 103rd year of the Fila brand, our commitment to the sport that is such an important part of our history will be strengthened by our relationship with world-class athletes like Sam. As we look to the future of tennis in the United States, we are positive that Sam will inspire the next generation of players through his involvement in Fila’s new junior mentorship program.”
Querrey, 26, turned pro in 2006 and has been ranked in the Top 50 on the ATP World for five of the past six years. In January 2011, he achieved a career-high world ranking of number 17. He is the second-ranked American on the ATP World Tour and has won seven Singles titles, including 3 titles in Los Angeles. Sam is a member of the United States Davis Cup team and won the lone U.S. singles rubber during the 2013 World Group Quarterfinal vs Serbia. He represented the United States at the Beijing Games in 2008. Querrey’s serve is one of the fastest on the ATP World Tour and has been recorded up to 148mph.
“Fila has such a great history of sponsoring champions and I am excited to wear the same brand as the players I admired as a junior,” said Querrey. “I am extremely excited to give back to the tennis community as a mentor to young players at Fila-sponsored academies.”
Sam will debut Fila’s spring 2014 Center Court apparel collection at the Australian Open in Melbourne. Visit www.fila.com to see the full collection of Fila tennis apparel and footwear.
Fila has a long history in the world of tennis that continues with endorsements of ATP World Tour and WTA Tour athletes. Fila is a sponsor of the BNP Paribas Open, Sony Open and the International Tennis Hall of Fame Championships. In addition to event partnerships, Fila is an official supplier to the Junior Tennis Champions Center, Van der Meer Tennis and John Newcombe Tennis Ranch.
The Fila brand was established over a century ago by the Fila brothers of Biella, Italy.
(January 2, 2014) HOUSTON – The United States Professional Tennis Association (USPTA) announced today the signing of a multi-year agreement with Prince Global Sports to endorse Prince racquets, balls, strings, bags and accessories, renewing a previous partnership that helped make Prince a leader in the tennis industry.
When Prince and the USPTA were affiliated during the 1980s through the early 90s, both companies rose to the top of their respective sections in the tennis industry. As Prince repositions itself in the marketplace – including re-entering the tennis ball market – the affiliation with USPTA will help create consumer demand for their product.
“Working with skilled, motivated and performance focused tennis-teaching professionals is a critical factor in driving sales in this industry and Prince recognizes the significant value that an association with the USPTA brings to that equation,” said Prince Global Sports, CEO Mike Ballardie. “A key part of our 2014 brand strategy is a focus on ensuring that all players are ‘fitted’ for the optimum equipment for their game. This partnership with the USPTA is a valued piece of that puzzle.”
As the official racquet and ball supplier for the USPTA, Prince equipment and signage will be used at USPTA World Conferences, division conventions and events, and at all certification testing. The enhanced equipment package provided by Prince for USPTA Professionals will be contingent on the number of hours USPTA Professionals spend on the court teaching. In addition to providing racquets and accessories to USPTA-certified Professionals, Prince will also make contributions to the USPTA’s Retirement Gold+ plan to those USPTA members who qualify, such as club pro shop owners and/or those who have direct fiscal responsibility for their respective pro shop.
“Prince is the first major USPTA endorsee to contribute to the Retirement Gold+ plan because the company knows the influence and credibility that USPTA-certified Professionals have in the industry,” said USPTA CEO John Embree, who is familiar with the brand and its staff from serving as President of Prince Sports, The Americas from 2008-2010. “Having worked closely with Mike Ballardie in the past, I know the commitment the company and its staff has to the tennis-teaching profession and the grassroots efforts to grow our sport.”
Prince revolutionized tennis by engineering the world’s first oversize racquet. Several of the top tennis players in the world play with Prince racquets, including top-ranked Americans on the ATP World Tour such as John Isner, the No. 1 Men’s Doubles Team of Mike and Bob Bryan (the Bryan Brothers) along with current No. 3 Singles Player David Ferrer and the 2013 Ladies Wimbledon Singles Champion, Marion Bartoli.
(December 4, 2013) Babolat has launched a new synthetic string – Babolat Origin.
Babolat Origin is made out of a new material, Pure Combo, an organically-sourced polyamide, integrated in a monofilament construction to provide an elasticity and flexibility for a monofilament string.
The Babolat Origin string is available in 125, 130, and 135 gauges.
Babolat Origin will be available at retail stores starting in mid-January 2014 at a
suggested price of $21.95.
FILA ONLINE, which operates the U.S. Ecommerce site for the 102 year old Sportstyle brand FILA®., announced an exclusive partnership this holiday season with Soles4Souls, Inc. a global not-for-profit institution dedicated to fighting poverty through the distribution of shoes and clothing.
#ShowUsUrSole began November 15, 2013 and will run through December 31, 2013. Customers will have the opportunity at checkout to contribute to those in need when purchasing full price items online. Each shopper that donates to the Soles4Souls charity will receive a discount in accordance with the amount donated. 100% of each shopper’s donation goes straight to the Soles4Souls charity.
“Everyone wants to do something to help others during the holidays, but get caught up in the business of the holiday season, and then, all of a sudden, it’s December 31st and we all missed our chance,” said Jon Epstein, President, FILA USA. “This program makes it fun, fast and easy to shop FILA and support people who need it most.”
“Our #ShowUsUrSole during this holiday season is to collect as much money as possible for a great cause that is close to our business and our hearts,” said Jennifer O. Estabrook, Executive Vice-President, FILA USA. “In addition to the discounts we will offer, we are excited to run a contest across our social platforms to promote awareness of the great work Soles4Souls does every day. People will be asked to either send in a creative image of their favorite FILA® SOLES, or a picture of their SOULS, i.e. a photo of them doing volunteer work in their communities, with their schools or on their own volition. The winner with the best submission will receive a $1000 gift card to Fila.com.”
(October 22, 2013) Born out of research and feedback from players, the Babolat Pure Strike is an all-new racket model. Designed for “First Strikers” who have an attack-based game and take the ball early, this racket offers reactivity and precision, thanks to a hybrid frame construction (both square and elliptic) with specific technologies. The Babolat Pure Strike racket will be available at authorized retail outlets starting mid-January 2014.
As a brand specialized in tennis, Babolat observed that the majority of players today are baseline players. These players fall into two categories based on their position on the line at the moment they hit the ball: “Punchers,” who hit the ball at the top of the bounce while staying behind the line, and “First Strikers,” who have a forward game, playing the ball on the rise.
Babolat Pure Strike: a racquet for “First Strikers”
“First Strikers” primarily play inside the baseline. They play forward, taking the ball early when it’s on the rise, and use the speed of their opponent’s ball to generate power. They need a racket that is both reactive and precise, because they use every corner of the court to overwhelm their opponent and get the advantage. The Babolat Pure Strike is particularly well suited for them.
“Thanks to a new hybrid frame construction (square and elliptic), the Babolat Pure Strike racket offers more reactivity at ball impact than any other racket in this segment. ‘First Strikers’ will find the perfect balance between reactivity and precision,” said Gael Moureaux, Babolat rackets product manager.
To complement the worldwide best-selling racket models—Babolat Pure Drive, Babolat Aeropro Drive and Babolat Pure Storm—Babolat now offers a new racket with a sleek design: carbon grey paired with neon red.
Babolat Pure Strike 18 x 20
Perfect for players who use the entire court to challenge their opponents, this racket has the ultimate precision thanks to its 18 x 20 stringing pattern.
Headsize: 630 cm² / 98 sq. in.
Weight: 305 g / 10.8 oz.
Suggested price: $189.00 (unstrung)
Babolat Pure Strike 16 x 19
Power and spin for players who use the speed of their opponent’s ball, thanks to a 16 x 19 stringing pattern.
Available starting May 2014.
Headsize: 630 cm² / 98 sq. in.
Weight: 305 g / 10.8 oz.
Suggested price: $189.00 (unstrung)
Babolat Pure Strike Tour
This heavier model is for competitive players who play forward, hitting the ball immediately after the bounce.
18 x 20 stringing pattern.
Headsize: 630 cm² / 98 sq. in.
Weight: 320 g / 11.3 oz.
Suggested price: $195.00 (unstrung)
Babolat Pure Strike 100
For players looking for a lighter racket for better maneuverability and a larger headsize for more forgiveness.
16×19 stringing pattern.
Headsize: 645 cm² / 100 sq. in
Weight: 290 g / 10.2 oz.
Suggested price: $185.00 (unstrung)
The Babolat Pure Strike will be available mid-January 2014.
October 22, 2013, BORDENTOWN, NEW JERSEY – Prince , a manufacturer and distributor of performance racquet sports equipment, footwear and apparel, officially announced the release of their Fall 2013 Racquet Collections including a Classics Series and new performance models featuring their latest technological innovation Extreme String Pattern (ESP) Technology.
“This is an extremely important launch for Prince as it marks the beginning of a new era for the brand and especially for the Prince consumer product strategy,” said Mike Ballardie, CEO of Prince Global Sports. “Our 2013 – 2014 racquet line will meet the needs of every player at every level. No longer will we be offering just one technology for all customers. We are listening to what the consumer wants, and this is evident not only in the Fall release but will also be followed through in the new product offerings planned for January 2014 and future seasons.”
With the Classics Series racquets, Prince is bringing back some of the most iconic, well-loved and successful racquets in tennis history – the Classic Graphite and the Classic Response. Played by legendary players such as Andre Agassi, Patrick Rafter, Michael Chang and Monica Seles, these best-selling models are designed for players looking for enhanced spin and control. The Classic Series line will include the Classic Graphite 100, Classic Graphite 100 Longbody, Classic Graphite 107 and the Classic Response 97.
Prince will also introduce racquet models featuring a new Extreme String Pattern (ESP) Technology delivering an aggressive string pattern that is designed to provide up to 30% more spin. The benefits of ESP will be enhanced in these racquets with the inclusion of a built-in Double Bridge vibration dampener that reduces racquet shock and string vibration, and EXO3 Technology that provides edge-to-edge performance and a 54% larger sweet spot.
Racquets with ESP Technology will be available in the Premier Series, designed for the ultimate in power and comfort (Premier 105 ESP and Premier 115L ESP); the Warrior Series, all-around racquets with the perfect blend of power and spin (Warrior 100L ESP and Warrior 100 ESP); and the Tour Series, ideal for players looking for more spin and control (Tour 100T ESP and Tour 98 ESP).
“Tennis is a game that is constantly changing both on and off the court. Players are stronger and more athletic than ever before and advances in product technology are critical to ensure that our products are keeping up with this player evolution,” said Tyler Herring, VP of Product Design and Development for Prince Global Sports. “With the new ESP technology, we have made a good technology great by incorporating Double Bridge and EXO3 in the frame. Players are able to hit harder, heavier and more consistent shots. And on top of that, pairing these racquets with our new strings will allow them to generate an insane amount of spin.”
Along with the ESP racquets, Prince will introduce a new string line as their racquets are now designed to take advantage of the performance benefits of using a polyester string. Tour XC (Xtra Control), is a highly durable polyester string with low friction designed to maximize string movement and snapback. For even more spin, Tour XS (Xtra Spin) has a triangular shape to maximize spin with added bite and snapback.
In addition to the racquets and strings, Prince will release two new bag collections – an updated Tour Team Collection in two new colors and a retro inspired Classics Collection that will compliment the Classics Series racquets. The Tour Team Collection will be available in iconic Prince green or red, in a 12, 9 or 6 pack, as well as a backpack, while the Classics Collection bag silhouettes will include a racquet bag, circle duffle, and messenger bag.
(October 11, 2013) Babolat, manufacturer of tennis equipment, announced this year’s Babolat Sales Awards winners. Florida based pro-shop Total Tennis earned Retailer of the Year. The nod for Babolat Co-representatives of the Year goes to John Rushworth of Northern California and Richard Mennig of South Florida. The “Tennis Runs in Our Blood” award, reserved for an individual or business that stands out among the rest, was awarded to Chris Gaudreau, owner of Racquet Koop in New Haven, Connecticut.
(September 18, 2013)Boulder, Colorado – Babolat, a leading manufacturer of tennis equipment, announces its new partnership with The Gate Junior Tennis Academy. As part of the partnership, Babolat will be the official tennis racquet of this Los Angeles-based academy. The Gate’s focus on developing new talent and helping players reach their potential aligns with Babolat’s commitment to equip a future generation of tennis champions and make the sport of tennis available to more people, young and old alike.
Co-founders Doug Doss and Nathan LeGrand coined the name “The Gate,” founded with a vision of building a gate for young elite players into the game of tennis and coaching them to future success. The Gate has a remarkably consistent high percentage of students playing high school varsity boys and girls tennis, producing over 200 collegiate players, some of whom have gone on to see varying degrees of success on the Pro Tour.
“Coaches and staff at The Gate are clearly committed to cultivating a passion for tennis among young players,” said Rich Francey, Babolat National Key Accounts Manager. “And passion is something we hold very near and dear to our heart at Babolat.”
As exclusive racquet sponsor, Babolat will provide its full range of junior racquets, from the Pure Drive Roddick to the AeroPro Drive, the latter being Rafael Nadal’s weapon of choice. The Gate’s rising stars will be equipped with their own weapons to help them reach their full potential.
“Tennis is a lifetime sport and it’s our mission at The Gate to help each of our players succeed in their own right, regardless of their playing level,” said Barry Horowitz, director of The Gate. “Partnering with Babolat will give our students access to the top products in the industry from a company built on the same values as The Gate–to encourage the sport of tennis amongst all levels of players. This partnership gives our athletes the opportunity to play with the same racquets as some of the best professionals in the industry, which is inspiring to those just starting out.”
For more information on The Gate Junior Tennis Academy, visit www.thegatejuniortennis.com.
(June 2103) Fila sponsored athletes on the WTA Tour will debut Collezione and wear the Sentinel, Fila’s new performance tennis shoe on-court at The Championships, Wimbledon. Fila’s Collezione pays honor to the elegant sophistication of grass court tennis with beautiful detailing and accents.
Fila’s design team was inspired by the 1920’s in this classically styled collection with an updated twist and a white and charcoal color palette. The Collezione pleated racerback tank features illusion mesh around the neck and side seam trim. The back of the top features a subtle single ruffle and mini pleats down the back for a flirty and fun twist on a classic racerback top. The mini pleats are tacked down with seaming across the back. Collezione includes a sleeveless tank with overlay binding, a racerback tank and cap sleeve v-neck top with ruching on the back. There are two different skort styles in the collection, a pleated skort and a flirty skort. The Collezione pleated skort was designed with mini-pleats, which is a new take on the traditional pleated skirt. Combining fashion and function, a contrast binding overlay secures the mini-pleats flat around the hips. The flirty skort is a drop waist a-line silhouette with two lines of contrast taping on the hem and an inch above the hem.
The Collezione white pleated dress which features an athletic cut racerback top with thin straps and back keyhole cutout with ruching detail. This drop waist dress has mini-pleats on the skirt. The Collezione ribbon dress has an a-line silhouette with empire waist, scoop neck and full coverage back. The pleated detailing continues with knife pleats above the empire waist. The design team added contrast taping similar to the flirty skort at the bottom hem, at the neckline and arms.
To complement the on-court look, Fila’s design team added a long sleeve white and charcoal heather cable sweater to the collection. A hooded jacket, available in white or charcoal heater, has an inverted pleat that opens up to the contrast color. The jacket has ruching at the pockets and the seam of the raglan sleeve and contrast taping on either side of the zipper. Collezione is available on fila.com & tennis specialty retailers nationwide at an MSRP from $65 – $90.
Apparel worn by Julia Goerges:
Collezione Pleated Back tank $75
Collezione Skort $70
Collezione Sweater $85
Collezione Hooded Jacket $90
Worn by Jelena Jankovic:
Collezione White Pleated Dress $90
Collezione Hooded Jacket $90
Worn by Nadia Petrova:
Essenza Long skort $50
Fila Sentinel tennis shoe
Fila Sentinel: Performance Tennis Footwear
The Sentinel tennis shoe was designed in a modern silhouette with comfort, durability and traction in mind and engineered to endure the rigors professional match play. From tennis professionals, to top juniors, and retailers, the response has been overwhelming about the performance and comfort of the Sentinel. Fila’s design team took extra care to ensure the Sentinel had the right combination of cushioning and stability to meet the needs of tennis players of all levels. The glove-like fit of the Sentinel lets the wearer focus on the game, and not his or her feet. The modified herringbone outsole provides traction on a variety of surfaces. Fila extended a 6 month guarantee on the Sentinel’s Evergrind™ outsole. Available in four color combinations for men and three for women, the Sentinel is available on fila.com & tennis specialty retailers nationwide at an MSRP of $100.
- The Sentinel features added mesh for better breathability
- Memory foam lined heel collar provides form-fitting comfort
- Tongue includes an internal support elasticated strap, which holds it in place
- Super Action midsole material features enhanced cushioning and durability
- The Sentinel includes a Blown Polyurethane molded sock-liner for lightweight comfort while maximizing cushioning. This material was selected for its long lasting stability
- Fila added welded TPR toe protection for high durability in wear zones
- Full-length Evergrind™ outsole features a modified herringbone pattern for durability and traction and flex grooves for added comfort
- 6 month guarantee on Evergrind™ outsole
- The TPU shank provides midfoot support
- Designed with additional support & durability on the medial side of the shoe
- Men’s size 10.5 – 14.6 ounces
- Women’s size 8.5 – 12.3 ounces
- Black/ white/ metallic silver
- Black/black/ neon green
- White/peacoat/ red
- White/ prince blue/ monument
- White/white/ metallic silver
- White/ Hawaiian ocean/ black
- White/ highrise/ shocking pink/ black
Mark Eggert – Vice President Footwear Design & Advanced Concepts
“We started designing the Sentinel with a completely blank slate and built it from the ground up. The Sentinel is designed on a new last to ensure proper fit. Underfoot, the all-new midsole and outsole is made to provide great traction, giving the player flexibility, structure and great cushioning, while maintaining a great feel for the court without adding too much weight. The upper is designed to take advantage of the new last, for a great fit and excellent durability.”
Gary Wakley – Vice President Footwear
“The Sentinel was designed to create a shoe that could truly be the anchor for Fila in the tennis category and the base to grow our tennis footwear business. We drew upon our rich tennis heritage and utilized the expertise from our Advanced Concepts Team to develop a shoe that has great style, but most importantly performs well on any court.”
“I have been wearing the Sentinel since late last year and I really like the shoe because they are light, extremely durable and very comfortable on-court. The Sentinel is now my favorite Fila shoe that I have worn in all the years we have been together on tour!”
“Tennis shoes are very important to professional players. It is important that the shoe is lightweight so we can be quick on our feet, yet stable so we do not slip or slide on court. The Sentinel feels low to the ground without sacrificing comfort and cushioning. The traction is excellent and the shoe is very durable for the hours that I put in on the tennis court. All in all, this is my favorite Fila tennis shoe in recent years.”
“The Sentinel is very light, but at the same time, the shoe is very stable which is important for your ankles! It is so comfortable wearing these shoes!”
“I have been wearing this shoe during the clay court season and it’s an extremely lightweight shoe but this benefit does not come at the cost of comfort. The Sentinel is very stable and gives good feedback. It’s one of the best shoes Fila introduced in recent years.”
“The Sentinel is very lightweight, supportive and has great cushioning, but my favorite thing about the Sentinel is the secure fit on my feet. I don’t think about slipping or rolling because the Sentinel is so stable on my feet.”