September 3, 2015

Wilson Launches BURN Family of Rackets

 

 Burn One Sheet

WILSON SPORTING GOODS CO. LAUNCHES THE

POWER-PACKED, SLEEK BURN RACKET

 

Company Introduces New Family of Rackets within its PlayerID System

 

CHICAGO, January 19, 2014 – Wilson Sporting Goods Co., announced today the introduction of the BURN family of rackets. This new line is built specifically for performance tennis players seeking a bold, sleek racket that accelerates power from the baseline. The BURN is the first Baseliner-focused product to emerge from the Company’s new PlayerID system, which categorizes three key types of tennis playing styles: Baseliner, Attacker and All Courter. The system helps athletes better select products that speak to their playing style and enhance their overall performance on the court.

 

“We are very excited to launch the BURN. This is a racket that has been designed specifically for athletes, particularly juniors, who are looking for booming power and an aggressive frame,” said Hans-Martin Reh, General Manager, Racquet Sports. “This line symbolizes our deep understanding of performance tennis, our constant evaluation of how the game is evolving and what players truly need on an individual performance basis.”

 

The BURN line consists of five rackets, each with a headsize of 100 square inches. Each BURN racket is constructed with High Performance Carbon Fiber, which increases frame stiffness for explosive power on groundstrokes. And the BURN comes with the X2 Shaft, a longer handle that allows for increased feel and leverage on two-handed backhands, and an optimal shaft shape to enable quick grip changes for extreme grips. The rackets also feature Parallel Drilling, which dramatically increase their sweet spot, while providing a forgiving feel.

In addition, the BURN 100S, BURN 100LS, and BURN 100ULS rackets are equipped with the Company’s Spin Effect technology and differ in weight, allowing juniors to work their way up within the BURN family of rackets as they grow.

 

Current top-ten players and Wilson Advisory Staff members Kei Nishikori and Simona Halep will be two of the first athletes to play competitively with the new BURN during the 2015 Australian Open in Melbourne.

Consumers are invited to visit www.wilson.com/burn for more information on the BURN family of rackets and to register for pre-sale notification. Pre-sale for the BURN 100S and BURN 100ULS begins February 2, and for the BURN100LS and the BURN 100 on March 2. Pre-sales will be available on www.wilson.com/burn and major tennis retailer websites. The BURN will retail for $199. The BURN racket will be in retail stores in mid-February.

 

ABOUT WILSON’S PLAYERID SYSTEM

The BURN is the first Baseliner-focused product to emerge from the Company’s innovative PlayerID system, which allows tennis players to easily identify the appropriate Wilson racket model based on individual play style.

 

Through extensive player research, Wilson identified three core playing styles in relation to the modern tennis game:

  • Baseliner – the player who battles from the baseline with consistency and speed
  • Attacker – the player who attacks the ball early to dictate play inside the baseline
  • All-Courter – a versatile player, who hits from all corners of the court

 

After identifying which playing style they belong to, athletes can quickly narrow their racket search by model type and weight. Every racket for Wilson will correspond with one of the three playing style segments, streamlining the racket selection process and ensuring a player’s equipment is best suited for his or her style of play.

 

For more information and product specifications on the full line of Wilson BURN rackets, log on to www.wilson.com/burnthebaseline.

 

ABOUT WILSON:

Chicago-based Wilson Sporting Goods Co., a division of Amer Sports, is the world’s leading manufacturer of sports equipment, apparel and accessories. Wilson is the global leader in performance tennis and uses player insights to develop products that push tennis equipment innovation into new territories. Through its dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods for over a century.

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Andy Murray Announces Clothing Deal with Under Armour

Murray UnderArmour

(December 30, 2014) Under Armour announced the addition of professional tennis player Andy Murray to its roster of athletes on Tuesday. As part of the 4-year partnership, Murray will wear Under Armour® apparel, footwear, and accessories and will be featured in marketing campaigns, will participate in global training and tennis activations, and will make appearances for the brand beginning in January 2015.

“I am very honored and excited to be joining Team Under Armour and to help them tell their story globally,” said Murray on his website. “They are committed to providing innovative apparel, accessories, and footwear, with an unmatched focus on training and performance.”

“Signing Andy is really a special moment for the brand, as we continue to elevate and diversify our athlete roster and expand our international presence,” said Ryan Kuehl, Under Armour’s Senior Category Director, Global Golf and Tennis.  “Andy’s remarkable character, competitive spirit and unmatched ability make him the perfect fit for our family.”

Murray’s manager, Matt Gentry, added, “Andy is very committed and focused when it comes to training and preparation, so the new partnership with Under Armour is an exciting and ideal match.  Athlete performance and product innovation are the brand’s core pillars, which will have strong benefits for Andy and the team in 2015 and beyond.”

Murray joins an Under Armour which includes athletes Lindsey Vonn, Tom Brady, Cam Newton, Stephen Curry, Jordan Spieth and fellow tennis player Sloane Stephens.

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