Free 10 and Under Tennis Clinic, “Breaking the Barriers” Exhibit Hosted by USTA Eastern and Harlem Junior Tennis and Education Program as part of Harlem Week

NEW YORK, N.Y. – Children in Harlem got a chance to play tennis and learn about the history of African Americans in the sport on August 19, as USTA Eastern and the Harlem Junior Tennis and Education Program hosted a free 10 and Under Tennis Play Day at Howard Bennett Playground. The event, which was held as part of HARLEM WEEK, featured tennis clinics for kids using equipment tailored to their age and size, and a special mobile exhibit, “Breaking the Barriers: The ATA and Black Tennis Pioneers.”


The exhibit, which was produced by the International Tennis Hall of Fame & Museum, describes the origins and history of the American Tennis Association (ATA), established in 1916 to promote tennis and help blacks gain access to tournament tennis.


Th event was held as part of HARLEM WEEK, which offers more than 100 events throughout the summer to celebrate the neighborhood’s assets and unique flavor and promote Harlem’s history and culture.


“We are so proud to have been a part of HARLEM WEEK this year,” said Michelle Blake Wilson, Managing Director of Marketing and Communications for USTA Eastern. ‘The event gave kids a chance to enjoy kid-friendly tennis and learn about the history of tennis in the African American community.”


“The 10 and Under Tennis Play Day was an outstanding addition to HARLEM WEEK,” said Lloyd Williams, President & CEO of The Greater Harlem Chamber of Commerce. “It not only exposed kids to tennis, but also highlighted some of the great tennis programs in our community.”


To learn more about 10 and Under Tennis or find programs in your area, visit 10andUnderTennis.com. To get the latest on upcoming Harlem Week events, check out harlemweek.com.


The USTA Eastern Section, based in White Plains, New York, is a not-for-profit community service organization whose mission is to promote and develop the growth of tennis.  The section encompasses all of New York State, Northern New Jersey and Greenwich, Connecticut.  It is one of 17 geographic sections of the United States Tennis Association, the governing body of tennis in the United States, and supports more than 49,000 members.  The section also establishes and maintains rules of fair play, high standards of sportsmanship and represents, in its jurisdiction, the programs and policies of the USTA.  More information about the USTA Eastern section is available by visiting: www.eastern.usta.com.


Under 10 Tennis Makes a Splash at the BB&T Open

By Herman Wood

ATLANTA, Georgia – The BB&T Atlanta Open, besides offering a ton of fun for the whole family, is helping to grow the game. Smash Zone Mobile, with a 53 foot trailer and four kid size tennis courts, complete with all the proper sized equipment, as well as shade, is set upon Seventeen & 1/2 Street, at the corner of Atlantic Drive. That setting makes it very much a part of what feels like the village of Atlantic Station, but still around the corner from Stadium Court. A ticket is not necessary, which is one of the points.- get more kids playing tennis using kid sized courts and equipment.

Vonetta McColgan was at Smash Zone with her son: “The low compression balls make a difference for the kids. They bounce so that they can actually play a game.” She has played since just before the birth of her children, taking the game up as an adult. She was actively helping her son with his strokes on the court and playing against her son and another child on a very warm afternoon. She said one of the best things about the equipment and balls is that it allows her to play not only with her son, but with her younger child as well. “The low compression balls bounce so that we call all play together as a family.”

Ms. McColgan was in Atlanta to see family, visiting from Cincinnati. She was familiar with the Western & Southern Open, another event in the Emirates US Open Series, held in her home town of Cincinnati. She was very clear that her son would play as long as she let him on this court with this equipment.

Henry Oliver, a local teaching pro with the Tennis Academy of Georgia (http://tagtennisga.com/) says; “It’s great for beginners. The kids can start rallying immediately. I can teach them to actually hit the ball back & forth in an hour where with the regular ball it might take weeks.”

Smash Zone leaves Atlanta for its next stop in Fairfax, Virgina after Sunday’s sessions. One might wonder why leave just as the tournament gets underway. Keep in the mind the point- to get kids interested who are new to the game. That’s why only four of the stops are at tennis related events. The rest of the thirty or so stops are at fairs, expositions, air shows, balloon festivals and the like. The schedule can be found at: http://www.10andundertennis.com/parents/parent-resources/smashzone/ More information about the 10 and under program can be found at: http://www.10andundertennis.com/

Even though Smash Zone leaves Atlanta, there’ll still be plenty of opportunities for fun at the Publix Family Zone. Four courts will be set up for the remainder of the week at Atlantic Station’s Central Park from 1-8 PM daily through Saturday the 21st and from 1:30-6:00 PM on Sunday the 22nd. Equipment is provided. Select BB&T Atlanta players will also make appearances at 3:00 PM through Friday.


USTA Teams Up with TGA Premier Youth Tennis


The United States Tennis Association (USTA) announced it has teamed with the newly launched TGA Premier Youth Tennis (TGA), an innovative, youth sports franchise firm, to help introduce tennis to kindergarten through 8th grade youth throughout the country. The partnership supports USTA’s 10 and Under Tennis youth initiative, which is geared towards getting more kids to participate in tennis using modified equipment and courts tailored to a child’s size. The organizations have developed a model that impacts the landscape of the tennis industry and its future growth prospects.


The USTA has been implementing programs to attract youngsters to tennis, and recognized the success that TGA has had with its golf business. Currently, thousands of schools nationwide participate in TGA’s after-school enrichment programs.  Using its current business philosophy of enriching kids’ lives through physical fitness, health and nutrition, education, and character building, along with its scalable business model, the USTA and TGA have worked together to develop curriculums for K – 3rd grade and 4th – 8th grade.


“The partnership is a great fit and will build a pathway for elementary and middle school kids to enjoy tennis through after school programs,” said Kurt Kamperman, USTA Chief Executive, Community Tennis. “TGA’s enrichment curriculum along with USTA’s tennis program will bring many kids to the court while enabling them to improve life skills and character development.”


TGA began forming its alliance with the USTA in December 2011, and is expected to become a pipeline for the game by introducing tennis to boys and girls enrolled in elementary and middle schools, child care centers and community-based organizations throughout the U.S. Children who participate in the programs will have the opportunity to transition from at-school programs to junior camps, clinics, and USTA programs at facilities nationwide.


In addition to exposing kids to a life-long, character-building sport, the full service franchise company will create jobs and business ownership opportunities within the industry. This month the company will begin awarding TGA tennis franchises to the public, which is expected to attract tennis professionals as well as business professionals within the 17 USTA sections around the country. Self-starters who are passionate about tennis and have an interest in youth sports can embrace a business opportunity while benefiting their communities.


“TGA believes that an important component to growing tennis is to bring the sport to schools and provide a full-service, affordable and accessible after-school program that combines tennis instruction with academics, physical activity and life skills,” said Joshua Jacobs, TGA’s founder and CEO. “We are proud to partner with the USTA to not only grow tennis, but also to generate business ownership opportunities and jobs in the tennis industry through our sustainable, replicable and scalable franchise model.”


Sharapova and Roddick Win with Laughs and Quality Tennis at the BNP Paribas Showdown

Caroline Wozniacki watches boyfriend and PGA Professional Rory McIlroy walk on the tennis court in her match against Maria Sharapova at the BNP Paribas Showdown at Madison Square Garden in New York City on March 5, 2012. UPI/John Angelillo



NEW YORK, NY (March 5, 2012) – On Monday night in Madison Square Garden 18,079 people attended the BNP Paribas Showdown exhibition which saw World No. 2 Maria Sharapova defeat No. 4 Caroline Wozniacki 6-3, 6-4, while No. 31 Andy Roddick topped No. 3 Roger Federer 7-5, 7-6 (7).

This was all a part of Tennis Night in America an annual celebration of tennis in collaboration with the USTA since 2008, with over 1,400 facilities hosting youth tennis events featuring 10 and Under Tennis throughout March all in an effort to get more children involved in playing tennis. Before the matches there was a demonstration of of 10 and under tennis with smaller racquets, foam balls played on the court with blended lines showing the shorter court lines within.

Maria Sharapova hits a backhand in the second set of her match against Caroline Wozniacki at the BNP Paribas Showdown at Madison Square Garden in New York City on March 5, 2012. UPI/John Angelillo

In the first match Demark’s Wozniacki was broken in the opening game of the match and in the ninth game to give Russia’s Sharapova the first set 6-3.

The second set opened with Sharapova broken at love and Wozniacki headed for a 4-2 lead and lost the next four games – game, set, match Sharapova 6-3, 6-4.

The match was not without its lighter moments despite mostly intense tennis- Wozniacki and Sharapova danced with spectators. With Wozniacki a game away from losing she invited her boyfriend the No. 1 golfer Rory McIlroy to pay a point against Sharapova which he won when Sharapova hit a lob wide on the sideline.


Wozniacki said, ”He was not too pleased with me but at least he can say he played tennis at Madison Square Garden.

“Not a lot of people can say that, so he got an experience out of it and he got to play against Maria.”

McIlroy also noted that ”I’ve won a few (points) off Caroline.”


In jest, Sharapova told Patrick McEnroe covering the event for ESPN “He (McIlroy) won more points than Caroline did.”

Andy Roddick shakes hands with Roger Federer after their match at the BNP Paribas Showdown at Madison Square Garden in New York City on March 5, 2012. UPI/John Angelillo

The men also had some fun of their own.  During the American’s  win over the Swiss, a few fans yelled, “Let’s go, Rafa!” So Roddick obliged them by pushing up his sleeves and placing his racquet in his left hand, but ended up playing the point right-handed and grunting with each strike of the ball like Rafael Nadal. After Roddick won the point, he celebrated Nadal-style with by copying the Spaniard’s vintage “vamos” fist pump.

The men also exchanged between-the-leg shots (aka “tweeners”) in one rally, Federer made it, Roddick hit his into the net.


The first set saw both men exchange breaks, Roddick with the ultimate break for the set to go up 6-5 and he closed it out on his serve. Both men held serve in the second set and forced a tie break. Roddick saved a Federer set point at 5-6 and took the tiebreak 9-7 and the match in straight sets.

“It’s pretty clear tonight. . . I’m in Roger’s head.”

“I was real excited when I got the invite to play here” Roddick said. “I grew up an avid sports fan and the things I remember most vividly are Jordan playing here, him coming back here, and the first time he came back after that, Reggie Miller and Spike Lee talking trash to each other- all that great stuff. To be able to play here, where so much history has happened in every area of entertainment, was a real special experience for me.

“Tonight it felt good. Honestly I really enjoyed myself and that lead to me playing well. So hopefully I can use this a little bit. I had a great time.”


Federer added: “lt was a chance to build great momentum but it was a tough trip and was a tough day today. Andy played great. I was really happy to see him playing so well. I have been around the globe playing tennis myself. I heard Andy was struggling a little bit so it is good to see him play so well and hopefully he can make another run at the top-10. I really enjoyed myself tonight and hope to be back some day.”

Karen Pestaina for Tennis Panorama News

Morning “Showtime” for BNP Paribas Showdown For Federer, Roddick, Sharapova and WozniackiTennis Night in America Spokesman McEnroe Says There is “Work to Be Done” To Get Kids into Tennis


USTA to Kick Off ‘March into Tennis’ at Tennis Night in America March 5

From the USTA – WHITE PLAINS, N.Y., February 28, 2012 – The USTA today announced that on March 5 it will launch March Into Tennis, a month-long drive to get more kids playing the sport. Throughout the month, a record 1,200 USTA youth tennis events will take place across the country. March Into Tennis coincides with “Tennis Night in America,” which will feature Roger Federer, Andy Roddick, Maria Sharapova and Caroline Wozniacki squaring off in a battle of former world number ones in New York City’s Madison Square Garden. “Tennis Night in America” will also serve as the first time that actress and tennis enthusiast Christine Taylor will publicly endorse USTA’s 10 and Under Tennis as its official spokesperson.


“’Tennis Night in America’ is a terrific event that celebrates the game of tennis in our country. Our March Into Tennis promotion will showcase the fun and excitement of playing 10 and Under Tennis as well as the simplicity with which parents can involve their children in the game,” said Jon Vegosen, Chairman of the Board and President, USTA. “We are thrilled to have Christine Taylor as our spokesperson to share with parents the many benefits their children gain by playing 10 and Under Tennis.”


“I know that if my kids try something new and it is too difficult for them, they immediately want to shelve it and go to something else,” said Taylor, USTA 10 and Under Tennis Spokesperson. “With the new 10 and Under Tennis equipment that features shorter and lighter racquets, slower-bouncing balls, smaller courts and simplified scoring the game is a fantastic way to encourage all children to play and have fun.”


As part of the USTA’s March Into Tennis promotion, Youth Registration Events will allow parents to sign-up their children for spring and summer tennis programs at local tennis facilities and youth serving organizations. Play Days will provide kids of all skill levels the opportunity to experience the fun of competition in a social and fun setting. These events will take place in short, continuous matches over a two-to-three hour period. Kids’ Tennis Clubs will give children the chance to try tennis in a fun, safe and supervised format, while they gain confidence and enhance their physical development and social skills. Parents and children can find more information about all the March Into Tennis promotions by visiting www.marchintotennis.com.


“Tennis Night in America” BNP Paribas Showdown will feature three-time Grand Slam singles champion Maria Sharapova against former World No. 1, Caroline Wozniacki. In addition, 16-time Grand Slam singles champion Roger Federer will take on former US Open Champion Andy Roddick. Live television coverage of the matches begins at 7 p.m. on ESPN3 domestically and on ESPN International to over 130 countries. A tape delayed broadcast of the event will air at 11:30 p.m. on ESPN2 featuring Chris Fowler, Mary Joe Fernandez and Patrick McEnroe.  MSG Networks will re-broadcast the BNP Paribas Showdown, with Al Trautwig, John McEnroe and Katrina Adams handling the commentary beginning on March 16 at 8:00 p.m. on MSG Plus and again on March 18 at 10:00 p.m. on MSG.  A 10 and Under Tennis demonstration, in which local New York City kids using shorter and lighter racquets, slower-bouncing balls, on smaller courts, will precede match play by the professionals.


Hundreds of Kids Learn 10 and Under Tennis Aboard Intrepid

Former French Open Doubles Champion Patrick McEnroe speaks with children at a USTA Eastern 10 and Under Tennis clinic aboard the Intrepid Sea, Air & Space Museum on Feb. 23. The clinic was part of the Museum’s Annual Kids Week, Feb. 18-26, which featured dozens of fun and educational activities for kids and attracted nearly 32,000 visitors, the highest in the event’s history.

New York, NY – (February 23, 2012) It was full speed ahead for 10 and Under Tennis at the Intrepid Sea, Air & Space Museum, as hundreds of kids from across USTA Eastern got a chance on Feb. 23 to experience kid-friendly tennis and receive encouragement from French Open Doubles Champion and General Manager of USTA Player Development, Patrick McEnroe.


The clinic, which was held for the second consecutive year at the Intrepid, was led by a group of instructors from Yonkers Tennis Center, the Harlem Junior Tennis and Education Program, and the USTA Billie Jean King National Tennis Center. It was part of the Museum’s Annual Kids Week, February 18-26, which features dozens of fun, educational and interactive activities for kids during Presidents Week vacation.


“I think this is great to get the message out to people,” said McEnroe during the clinic. “I think those of us inside the tennis world know about this, but most people don’t. And this could show the average family with kids that tennis really can be kid-friendly.”


In the morning, the 10 and Under Court was divided into three, with kids on each court working on skills needed to succeed in the sport. On the first court, the kids dribbled the foam balls, moved from side to side, and hopped on one foot, developing coordination, balance and agility. On the second and third courts, the kids worked on their forehands and volleys, getting anchored in the basics of 10 and Under Tennis.


Erwin Alcindor, 7, of Brooklyn, said he likes tennis because “it makes you sweat.”


“Tennis is fun,” said Erwin. “It makes you exercise a lot and it’s very nice – you can do it all the time.”


In addition to the clinic, there were also fun on- and off-court activities. Kids wrote letters of support to US troops overseas, which will be sent overseas with donated items, as part of the USTA Eastern’s Adopt-A-Unit initiative. They also visited a special photo station, where they got their pictures taken and featured on mock covers of TENNIS Magazine.


To help continue the growth of tennis, parents were able to sign up for programs at the USTA Billie Jean King National Tennis Center, including a special $99 offer for four weeks of instruction and a free 10 and Under Tennis racquet.


Michelle Blake Wilson, Managing Director of Marketing and Communications for USTA Eastern, said the offer is a great opportunity to build on what kids learned aboard the Intrepid.


“The clinic at the Intrepid gave hundreds of kids a chance to experience kid-friendly tennis,” said Blake Wilson. “And with this new offer, they can continue to hone their skills at the home of the US Open, where Patrick McEnroe and legends of the sport have competed for years. Does it get any better than that?”


Rule Change for 10 and Under Tennis for 2012

The United States Tennis Association (USTA)  announced that on January 1, 2012 the rules of tennis officially will be changed and require that 10 and Under Tennis tournaments be played utilizing smaller, lighter racquets and lower-bouncing balls on smaller courts. The change was adopted by the USTA in the summer of 2010.

This rule change signifies the emergence of 10 and Under Tennis as an integral part of the development of young players. The scaled-down equipment and smaller courts better allow kids to rally and play the game earlier in their development, and increase the likelihood that they will return to the court and continue to improve while having fun doing it.

“We want tennis to be fun and accessible to kids as they enter the game,” said Jon Vegosen, USTA Chairman of the Board and President. “Similar to other sports such as baseball, basketball and soccer, kids will now learn and compete on the right-sized court with the right-sized equipment, which will help us grow the game.”

“Scaling tennis to the size of children will promote greater participation and ensure that young kids will be able to play tennis by developing their skills much more quickly,” said Kurt Kamperman, Chief Executive, Community Tennis, USTA. “This rule change to the competition format for kids ages 10 and under is critical to the long-term growth of our sport, and ultimately will help us develop new generations of world-class players.”

The specifications for the revised rule hold that all tournaments for those ages nine and 10 be played on 60-foot courts using orange low-compression tennis balls and regulation nets (3- feet at the center) or, for those more experienced and more skilled players, on 78-foot courts with green lower-compression balls. Tournaments for those eight years-old and younger are to be played on 36-foot courts using either red low-compression balls or foam balls and nets at a height of two-feet, 9-inches.

In preparation of the rule change, in 2011 the USTA helped install more than 3,000 youth-sized tennis courts in 283 markets in 45 states throughout the country. The courts were either constructed or refurbished by painting permanent 36-foot and 60-foot tennis lines on existing 78-foot tennis courts, or constructing stand-alone 36-foot and 60-foot courts. These courts were built in 502 facilities, which include public parks, school yards, tennis facilities and at local community based youth organizations.

Many traditional 78-foot courts are also seeing an impact of 10 and Under Tennis as some are now featuring 60-foot blended lines. Blended lines are painted in a different, more subtle color than the traditional lines, which enable courts to be adapted for both adults and younger children to play on the same courts without confusion.

The installation of the 3,000 youth-sized tennis courts is designed to also encourage children in diverse communities to become more active by playing tennis. Earlier this year, the USTA made a commitment to the White House, the President’s Council on Fitness, Sports & Nutrition, and the First Lady Michelle Obama’s Let’s Move! organization to build the 3,000 courts.


First Lady Visits US Open

First Lady Michelle Obama and Jon Vegosen USTA Chairman (Photo courtesy of the USTA)

First Lady Michelle Obama was in New York on Friday to take part in a USTA 10 and Under Tennis Clinic at the US Open. She was joined by several current and former tennis champions including Billie Jean King, Serena Williams, John McEnroe, James Blake, MaliVai Washington and Katrina Adams, as she thanked children from the Harlem Junior Tennis and Education Program for participating in her Let’s Move! initiative.


“I have been trying to get to the US Open my entire life. I am so incredibly excited to finally be at my first US Open, but I am equally excited and proud to be standing in partnership with the USTA and all they have done for hundreds of thousands of kids across this country. You are an example of what we can do when we put our minds to it. I am again grateful to the USTA. The courts you build, these kids sized courts, are just amazing. They will break that barrier; they will make tennis accessible to kids…  I am so proud of the USTA.”


Earlier this year, the USTA partnered with the “Let’s Move!” campaign, which helps more kids to get moving, lead healthy lifestyles, and earn their own Presidential Active Lifestyle Award (PALA). The PALA award recognizes kids who stay active for 60 minutes per day, five days a week for six out of eight weeks. Kids are encouraged to play tennis during their program hours and are reminded to stay active at home or in school. PALA’s national goal is to get one million youngsters to take this challenge. To date, the USTA is responsible for providing over 226,634 kids who have participated in and completed PALA through its National Junior Tennis and Learning (NJTL) network, Jr. Team Tennis (JTT) League, Community Tennis Associations (CTA), Schools Tennis, Tennis in the Parks, and Wheelchair Tennis programs.


USTA to Invest $1,300,000 in 10 and Under Tennis

The USTA announced on Monday that it will invest a total of $1,300,000 to bring 10 and Under Tennis in 26 communities across the country as part of its ongoing efforts to encourage young people to get active and start playing the sport. Similar to other youth sports where equipment and playing fields are scaled to size for kids, 10 and Under Tennis provides the youngest players with the ability to achieve immediate success by playing tennis on smaller courts, using smaller and lighter racquets and slower-moving and lower-bouncing balls. The USTA’s goal over the next five years is to bring 10 and Under Tennis to kids in more than 100 local markets nationwide.


Each of the 26 communities will receive $50,000 in matching grants from the USTA.  The grant money will be used to build new courts and adapt current tennis courts to accommodate 10 and Under Tennis. Communities also will work with the USTA national office to make sure local organizers are taught the proper techniques and skills to implement this new method of bringing the game to kids. The USTA and its 17 sections will be working with schools, public parks and youth organizations to add tennis to PE classes and after-school programs.  As kids develop their skills and love for the game, they also will be encouraged to participate in Play Days, USTA Jr. Team Tennis and USTA tournaments. The $50,000 will be provided over a three-year period for communities to add new programs.


The 26 markets are:


Amarillo, TX Hillsborough County, FL San Diego, CA
Bay Area, CA Indianapolis, IN Seminole County, FL
Boise, ID Lexington, KY Shreveport, LA
Bridgeport, CT Louisville, KY St. Paul, MN
Cary, NC Midland, MI Stockton, CA
Charlottesville, VA Milwaukee, WI Trenton, NJ
Columbus, OH Montgomery County, MD Wellington, FL
Corpus Christi, TX New Orleans, LA Yonkers, NY
Greenville/Spartanburg, SC Portland, OR


In addition to the USTA’s $50,000 grant, the markets will receive an additional $50,000 grant from their respective USTA sections. A total of $2.6 million will be invested in the communities to ensure future generations will continue to play the sport for a lifetime.


“10 and Under Tennis will allow thousands of youngsters to have more success and more fun in learning and playing the game,” said Kurt Kamperman, Chief Executive, Community Tennis, USTA. “With this approach, tennis has become the newest ‘pick-up’ sport, and we expect to see participation numbers increase dramatically in the very near future.”


The USTA has created a website – USTA.com/facilities – for those groups interested in applying for court construction or renovation grants and learning more about this major initiative. As part of the USTA’s commitment to grow the game of tennis, all courts that are built or renovated under this grant program will be lined for 10 and Under Tennis. In addition, as part of a public-private partnership, the USTA will build courts in places where local officials, public parks and schools commit to building tennis into their core programming for kids. For more information on 10 and Under Tennis, visit 10andundertennis.com.


USTA Teams Up with Agassi and Graf to Promote 10 and Under Tennis

The USTA is teaming up with Andre Agassi and Stefanie Graf to encourage children to get healthy, active and into the game through the USTA’s 10 and Under Tennis program. The collaboration will launch a new commercial that will air during the Olympus US Open Series and the US Open. The 30-second commercial, which is titled Story Time, promotes the innovative approach that 10 and Under Tennis offers kids to easily participate in the sport by featuring smaller courts, shorter and lighter racquets, slower-bouncing balls and simplified scoring – all designed to make tennis more fun from the first time kids experience it. The campaign aims to increase youth participation and generate awareness among parents who want their young children to have fun while learning how to play the game.


Story Time features Agassi and Graf reading a book to a group of children and narrating the story of a little girl named Sophie who just wanted to have fun. She tried playing tennis only to discover that the equipment and courts were not designed for kids to play on. The commercial also uses animation to depict how learning and playing the game can be overwhelming for some children when they first begin learning the game. However, 10 and Under Tennis, which is “real” tennis sized-right for kids, now allows them to enjoy playing the game from the start.


Agassi, a Hall-of-Famer and eight-time Grand Slam singles champion; and Graf, a 22-time  Grand Slam singles title champion and Olympic gold medal winner, are both widely known for their dedication to helping children reach their athletic potential through their philanthropic efforts. Agassi and Graf are great proponents of the USTA’s 10 and Under Tennis program.


“As a mother and life-long tennis player, I fully understand the importance of ensuring that kids properly learn the game of tennis at their own pace while also having fun doing it. Anytime kids can get a true feel for the game, it is best,” said Graf.


“10 and Under Tennis gives children the opportunity to experience authentic court movement, swing patterns and game strategy. It is real tennis and a step in the right direction to getting more young kids involved in the game that I love,” said Agassi.


The commercial spot was created by the Richmond-based agency, Martin Agency. The Martin Agency has created several of USTA’s past campaigns, including the US Open: It Must Be Love campaign.


For more information on 10 and Under Tennis, visit 10andundertennis.com