INAUGURAL â€œCAESARS TENNIS CLASSICâ€ SETS NEW ATTENDANCE RECORD IN ATLANTIC CITY
Harrahâ€™s Entertainment, Caesars Atlantic City and Star Games Announce Second â€œCaesars Tennis Classicâ€
ATLANTIC CITY â€“ The inaugural â€œCaesars Tennis Classicâ€ held at historic Boardwalk Hall on April 10, 2010 set a new attendance record for a tennis event in Atlantic City.
The record crowd of 7,330 who witnessed the â€œCaesars Tennis Classicâ€ surpassed the previous mark of 7,257 for the â€œReturn of The Championsâ€ event which featured Monica Seles versus Martina Navratilova in July of 1995.
In addition to setting a new attendance record, Harrahâ€™s Entertainment, Caesars Atlantic City and Star Games also formally announced that the â€œCaesars Tennis Classicâ€ will return for a second event in the Spring of 2011.
â€œCaesars is thrilled by the overwhelming success of our inaugural â€œCaesars Tennis Classic,â€ said Joe Domenico, Senior Vice President and General Manager of Caesars Atlantic City.Â â€œSetting a new attendance record, supporting youth tennis and showcasing some of the sports greatest athletes is an achievement we are proud to have accomplished in year one and we look forward to an even better event in 2011.
â€œTennis is back in Atlantic City!â€ said Jerry Solomon, President of StarGames, the sports marketing company responsible for producing the â€œCaesars Tennis Classicâ€ and the BNP Paribas Showdown Cup at New Yorkâ€™s Madison Square Garden. The â€œCaesars Tennis Classicâ€ has set a new standard for professional tennis in the Mid-Atlantic region and we look forward to producing top-notch tennis events for years to come.â€
Harrahâ€™s Entertainment/Caesars has been supporting world class tennis events since 1972.Â One of the best stops on the Menâ€™s Professional Tennis tour, the â€œAlan King Classic,â€ which was played at Caesars Palace in Las Vegas, hosted the like of Rod Laver, Jimmy Connors, Bjorn Borg, Ivan Lendl and Arthur Ashe.Â Through the 80â€™s and 90â€™s, Harrahâ€™s continued to support world class tennis, bringing unique events to the Mid-Atlantic region most specifically the Boardwalk Hall in Atlantic City.Â The historic venue has hosted champions such as Monica Seles, Lindsay Davenport, Martina Navratilova, Vitas Gerulaitis, Bobby Riggs, Arantxa Sanchez Vicario and Pam Shriver.
About Harrahâ€™s Entertainment
Harrah’s Entertainment, Inc. is the world’s largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada 70 years ago, Harrah’s has grown through development of new properties, expansions and acquisitions, and now owns or manages casino resorts on four continents The company’s properties operate primarily under the Harrah’s, Caesars and Horseshoe brand names; Harrah’s also owns the London Clubs International family of casinos and the World Series of Poker. On January 28, 2008, Harrahâ€™s Entertainment was acquired by affiliates of private-equity firms TPG Capital and Apollo Global Management.
About Caesars Atlantic City
Caesars Atlantic City sets the standard for excitement and luxury. Reigning at the center of the Atlantic City Boardwalk, Caesars features more than 1,100 hotel guest rooms and suites, eight diverse restaurants and cafes including Mia by George Perrier and Chris Scarduzio and Mortonâ€™s Steakhouse, Qua Baths & Spa, and a lavish 140,000 square foot casino. The 1,600 seat Circus Maximus Theater spotlights leading entertainers such as Jerry Seinfeld, Sheryl Crow and Tony Bennett. The Pier Shops at Caesars deliver the pinnacle of designer boutiques, chic eateries and abundant entertainment in a $175 million oceanfront complex. Caesars is located at 2100 Pacific Avenue in Atlantic City, New Jersey. For more information, call 1-800-223-7277 or visit www.caesarsac.com
StarGames, LLC (www.stargamesinc.com) is a fully integrated sports marketing, management and entertainment company based outside of Boston, MA. Now in its 16th year, StarGames represents current and former professional athletes, produces original content for mass media distribution, operates its own broadband television channels and produces live and made for television events. In recent years, StarGames orchestrated the return of tennis to Madison Square Garden with the 2008 NetJets Showdown and 2009 BNP Paribas Showdown for the Billie Jean King Cup and launched Ivan Lendlâ€™s Champions Academy in Sarasota, Florida.