(November 27, 2012) Cincinnati – Tennis enthusiasts from 19 different states set to attend the Western & Southern Open in 2013 set a Cyber Monday in a record-setting holiday promotion for the tournament. Fans purchased $40,750 worth of tournament “Court Cards” from 12:01AM to 11:59PM on November 26, 2012.
The one-day promotion offered tournament Court Cards at a 10% discount. A Court Card is redeemable for tickets at the tournament box office, and food, beverage and merchandise at the Lindner Family Tennis Center during the event.
The Western & Southern Open is one of only five professional tennis events in the world (outside of the majors) to feature top-level men’s and women’s tournaments playing concurrently at the same venue during the same week. The event is played in Mason, OH, 20 miles north of Cincinnati.
The promotion was the first of two holiday efforts from the tournament. Beginning on December 12, 2012 (12/12/12), the event will offer exclusively through Ticketmaster a limited pre-release of tickets for the 2013 event. The sale runs for 12 days and fans can select their exact seats and print the tickets at home for last minute holiday gifts.