ATP Launches 40-Year Rankings Celebration As Part Of New ATP Heritage Campaign

Federer and Djokovic Dubai

From the ATP World Tour: (February 24, 2013) The ATP has announced the launch of a new ATP Heritage campaign on the back of a number of 40-year Emirates ATP Rankings celebrations planned for 2013.

The ATP Heritage campaign, launched today in Dubai by ATP Executive Chairman & President Brad Drewett, Novak Djokovic and Roger Federer, will serve as a platform through which the achievements of the world’s greatest players throughout the rich history of the ATP are showcased and celebrated, in 2013 and beyond.

Heritage“Much of the success of the ATP World Tour today is owed to the wonderful champions from our past. Our tradition and history is something of immense value to everyone in our sport and, in 2013, we reach an important 40-year milestone with the beginning of the rankings in 1973,” said Drewett. “The rankings formed the core foundations of the ATP over four decades ago and have become a true marker through which excellence is measured and greatness defined in men’s professional tennis.”

A number of different promotional initiatives celebrating 40 years of the Emirates ATP Rankings will take place throughout the 2013 season, ranging from a commemorative collectible book showcasing all former year-end ATP World Tour No.1s; a gathering of former year-end ATP World Tour No.1 players at a special celebration event in New York ahead of the US Open; new documentary-style TV programming; and a number of activations through new digital and social media content.

Federer, a five-time year-end ATP World No. 1 and the holder of a record 302 weeks at No.1, said: “The ATP rankings have formed such a significant part of our sport over the years. I’ve always thought that being ranked World No.1 is considered the ultimate achievement. That’s why for me, getting to the World No.1 ranking in my career is something I’m very proud of. Having reached the pinnacle of the sport, alongside such a distinguished group of names, is amazing.”

ATP HeritageDjokovic, the two-time reigning ATP World Tour No.1, said: “Finishing the 2012 season as year-end No.1 for a second time was definitely one of my greatest achievements in my career so far. It’s a reward for all the physical and mental challenges that you face throughout the whole season, one of the toughest achievements in sport. To know that only 16 players have achieved it in 40 years says everything. It’s a great feeling to be part of that elite group of players and I’ll do everything I can to try to finish as No.1 again in 2013.”

With the support of its founding partner Rolex, the ATP Heritage campaign will recognize and celebrate all major ATP milestones and historic achievements in years to come, as well as showcasing the history of the ATP, the Emirates ATP Rankings, and the remarkable achievements of the world’s greatest players throughout history.

“Rolex constantly strives to build on its heritage of excellence, acquired by successive generations over more than a century. Rolex is therefore a natural partner of the ATP Heritage campaign, and our support echoes Rolex’s long-standing and privileged relationship with tennis” said Arnaud Boetsch, Rolex Director Communication & Image.

All the different elements of the campaign will be brought to life through a bespoke new section on the ATP World Tour website, launching today. Join the celebrations at: www.ATPWorldTour.com/Heritage.


BNP Paribas Open – Emirates, Fila & Bulova Extend Premier Sponsorships; Xerox Joins As Premier Sponsor

BIGBNPParibasOpen 450x450

 (February 11, 2013) Indian Wells, Calif. – Emirates, Fila and Bulova have extended their Premier Sponsorships of the BNP Paribas Open through 2015, it was announced today by Steve Simon, tournament director. The BNP Paribas Open, which will take place March 4-17, 2013 is held annually at the Indian Wells Tennis Garden.
These three sponsorship extensions are indicative of the BNP Paribas Open’s commitment to long-term sponsor relationships: Emirates Airline, the Official Airline of the BNP Paribas Open, came on board in 2010; Fila, the Official Apparel of the BNP Paribas Open joined in 2000; and Bulova, the Official Timepiece of the BNP Paribas Open, began its partnership in 2005.
Additionally, Xerox has signed on to become the “Official Supplier of Office Document and Technology Services” through 2015. Xerox was also recently announced as the WTA’s new global marketing partner for business services and office document technology. At the BNP Paribas Open, the media center, which hosts hundreds of international journalists over the fortnight, will be renamed the XEROX Media Center.
“We are excited to extend the partnership between the BNP Paribas Open and three of our Premier Sponsors – Emirates, Fila and Bulova – through 2015 and welcome a new Premier sponsor, Xerox, onboard,” said Simon. “The on-site activation of Emirates, Fila and Bulova has elevated the fan experience at the event, and we look forward to continuing on this path of success. Additionally, we welcome Xerox as a new Premier Sponsor and are eager to work with them to continue to enhance the event.”
Emirates will once again host the Emirates Garden Club, a premium hospitality area that highlights Emirates brand accents. On Emirates Day, Saturday, March 9, fans can participate in stadium promotions to win great prizes including tickets to the finals or round-trip airfare from Los Angeles to Dubai. In addition, this year fans can visit the Emirates “Lifestyle Booth” to give visitors an authentic Emirates experience by bringing the world-class service and exquisite hospitality characteristic of the brand to the tournament grounds.
Fila, the official apparel and footwear sponsor of the tournament, has designed an exclusive uniform collection for more than a thousand volunteers, ball kids, line judges, umpires and staff since 2000. At the Fila shop on-site, fans can pick up the latest in tennis, fitness and lifestyle fashions and BNP Paribas Open branded merchandise. This year, Fila will debut a licensed accessory collection, as well as tournament branded footwear. Fila’s on-site activation includes text to win promotions, daily drawings and a social media campaign to leverage Fila-sponsored athletes using the hashtag #TeamFila on Twitter.
Bulova, the official watch of the BNP Paribas Open, sponsors the service speed clock on all match courts; engages with fans throughout the event with an on-site store selling the latest styles in watches offers many as prizes in text giveaways on Main Stadium and a few select fans will participate in the “Precisionist Challenge” on Main Stadium court ; Bud Collins and Wayne Bryan host the popular Tennis Talk presented by Bulova at the Village Stage, where the days matches are discussed and legendary guests make appearances.
In addition to these renewals esurance will become a Champion Sponsor and Hertz will become a Contributing Sponsor of the 2013 BNP Paribas Open.