Athletic DNA is the “new kid” on the tennis apparel block. It’s currently worn by tennis professionals Robert Kendrick, Rajeev Ram, Peter Luczak and Ryler DeHeart in addition to coaches and juniors. Athletic DNA’s Director of Sales Evan Zeder talked to GVTN about the company’s present and its future:
GVTN: How did “Athletic DNA” get its start?
GVTN:With so many “players” in the tennis apparel market, what makes Athletic DNA clothing unique?
EZ: Yes, we do, and hopefully sooner rather than later. Â As I mentioned we have taken our time in the past with our product making sure they are of the highest quality and can perform in the toughest environments, and of course, look good in the process. We are currently in the process of testing product and putting together a women’s line, unfortunately it just takes time. The goal is to have the first pieces of the women’s line by Summer of 2011.GVTN: Your company invests in the development of the sport through sponsorships programs, how does that work?
GVTN: Where do you plan on taking the RV?
EZ: My plan is to start the trip in the RV in November from Seattle, head down the West Coast all the way to Texas, then head over to Florida with it towards December. After this we will head back to Arizona for a couple of tournaments in January. This is the basic fall schedule, and we plan on putting it on our website soon. The other thing we want to do is stop during the weeks at a lot of clubs and training facilities for our juniors and fans of Athletic DNA. So if any people would like to see the Athletic DNA RV pull into their club and do a promotional event, feel free to email firstname.lastname@example.org and we can try to set it up!
GVTN: What are the company’s short term and long term goals?