December 8, 2016

FILA Extends Sponsorship Agreement with BNP Paribas Open

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(January 13, 2106) FILA has extended its Premier Sponsorship agreement with the BNP Paribas Open, the largest ATP World Tour and WTA combined two-week event in the world to be held March 7-20, 2016 at the Indian Wells Tennis Garden, it was announced today by Chief Executive Officer Raymond Moore.

With the multiyear partnership, FILA will continue to serve as the Official Apparel and Footwear Sponsor of the Tournament, providing custom designed uniforms to event staff, volunteers, ball kids and officials. FILA will continue to have a retail store on-site at the BNP Paribas Open, offering an enhanced shopping experience for spectators. At this year’s tournament, FILA will unveil its 2016 collection of tennis apparel and new performance tennis shoe, the Cage Delirium, as well as provide t-shirts for the Kids’ Day School Team Tennis Challenge.

FILA will also expand its role at the Indian Wells Tennis Garden (IWTG) throughout the year, outfitting teaching pro and tennis club staff, while providing local area high schools and junior colleges with the option of a team purchase program. FILA will become involved with the IWTG junior academy and local National Junior Tennis League events, as winners will receive FILA tennis apparel and footwear packages.

“FILA’s sponsorship of the BNP Paribas Open is the cornerstone of the brand’s tennis event marketing efforts,” said Jon Epstein, President of FILA North America. “We are thrilled to extend our relationship with an event that is best in class, and continue to build on this terrific partnership. We look forward to our year-round involvement at the Indian Wells Tennis Garden.”

“I’m excited to continue our long-standing partnership with FILA while also broadening our agreement to include a year-round presence at the Indian Wells Tennis Garden,” said Moore. “Whether it is through their retail space, outfitting our volunteers, or via activations at events like Kids’ Day, FILA is always seeking to connect with our patrons and create a more engaging and dynamic experience at the BNP Paribas Open, and we greatly value that in a sponsor.”

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FILA Signs Sponsorship Agreement with Karolina Pliskova

(C) Getty Images

(C) Getty Images

(January 11, 2016) FILA announced that it has signed a multi-year endorsement agreement with WTA Tour player, Karolina Pliskova.

“We are thrilled to welcome Karolina Pliskova to the FILA family,” said Gene Yoon, Global Chairman of FILA. “Karolina’s combination of athleticism, drive and grace, align with our core values and make her a wonderful addition to our tennis roster. She has already achieved great success in her young career and we look forward to watching her continue to climb the ranks.”

Pliskova, 23, is currently the No. 11 ranked player on the WTA Tour. She turned pro in 2009 and has since been a top competitor. In August 2015, she achieved a career-high ranking of No. 7. She has won four singles titles and four doubles titles on the WTA Tour. She also played for the Czech Fed Cup team that won its ninth title in November 2015.

“I am excited to join the elite group of athletes who have worn FILA throughout the years,” said Karolina Pliskova. “I appreciate the company’s commitment to performance and style and I can’t wait to showcase FILA’s latest range of apparel on the court.”

FILA has a long history in the world of tennis that continues with endorsements of ATP World Tour and WTA Tour athletes. FILA is a sponsor of the BNP Paribas Open, the Hall of Fame Tennis Championships and the Junior Orange Bowl International Tennis Championship. In addition to event partnerships, FILA is an official supplier to Junior Tennis Champions Center, Van der Meer Tennis, John Newcombe Tennis Ranch, and the Kim Clijsters Academy in Belgium.

 

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Fila Signs John Isner to a Multi-year Deal

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(January 5, 2016) FILA has signed an endorsement agreement with No. 1 ranked American man tennis player, John Isner.

“We are proud to have American tennis star John Isner join our strong lineup of ambassadors,” said Jon Epstein, President of FILA North America. “His ability on-court, his pursuit of excellence and his passion for the game make him an excellent representative for the FILA® brand. We are thrilled to align with a world-class athlete like John and we look forward to this collaborative relationship.”

Isner, 30, is the No. 11 ranked player on the ATP World Tour and is currently the highest-ranked American male tennis player for the fourth straight season. He turned pro in 2007 and has amassed 10 ATP singles titles and three doubles titles. John achieved a career-high ranking of No. 9 in 2012. Isner is known for having one of the fastest and most powerful serves in the game. He currently ranks 10th for the most aces in the history of the ATP. Isner also played the longest match in tennis history, at Wimbledon in 2010.

“FILA® has such a celebrated heritage in tennis and I am excited to begin my partnership with the brand,” said Isner. “I have long admired and respected FILA and it’s an honor to join the legends of the game who have worn FILA® on-court.”

FILA has a long history in the world of tennis that continues with endorsements of ATP World Tour and WTA Tour athletes. FILA is a sponsor of the BNP Paribas Open and the Hall of Fame Tennis Championships. In addition to event partnerships, FILA is an official supplier to Junior Tennis Champions Center, Van der Meer Tennis, John Newcombe Tennis Ranch, and the Kim Clijsters Academy in Belgium.

The FILA® brand was established over a century ago by the FILA brothers of Biella, Italy. FILA® is now a leading sport and leisure footwear and apparel brand that is distributed worldwide. FILA has achieved world-class recognition in tennis by marketing high design and style content products that are endorsed by professional athletes from around the world.

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