2014/07/28

Sam Querrey Signs Multi-Year Deal with Fila

 

Sam Querrey

(January 14, 2014) Fila  has signed an endorsement agreement with top ranked American tennis player Sam Querrey. By signing a multi-year agreement, Querrey joins a roster of ATP World Tour players that have worn the Fila brand on-court since the 1970s.

 

“We are thrilled that American tennis star Sam Querrey has joined the Fila family,” said Gene Yoon, Chairman of Fila. “As we enter the 103rd year of the Fila brand, our commitment to the sport that is such an important part of our history will be strengthened by our relationship with world-class athletes like Sam. As we look to the future of tennis in the United States, we are positive that Sam will inspire the next generation of players through his involvement in Fila’s new junior mentorship program.”

 

Querrey, 26, turned pro in 2006 and has been ranked in the Top 50 on the ATP World for five of the past six years.  In January 2011, he achieved a career-high world ranking of number 17.  He is the second-ranked American on the ATP World Tour and has won seven Singles titles, including 3 titles in Los Angeles. Sam is a member of the United States Davis Cup team and won the lone U.S. singles rubber during the 2013 World Group Quarterfinal vs Serbia. He represented the United States at the Beijing Games in 2008. Querrey’s serve is one of the fastest on the ATP World Tour and has been recorded up to 148mph.

 

“Fila has such a great history of sponsoring champions and I am excited to wear the same brand as the players I admired as a junior,” said Querrey. “I am extremely excited to give back to the tennis community as a mentor to young players at Fila-sponsored academies.”

 

Sam will debut Fila’s spring 2014 Center Court apparel collection at the Australian Open in Melbourne. Visit www.fila.com to see the full collection of Fila tennis apparel and footwear.

 

Fila has a long history in the world of tennis that continues with endorsements of ATP World Tour and WTA Tour athletes. Fila is a sponsor of the BNP Paribas Open, Sony Open and the International Tennis Hall of Fame Championships.  In addition to event partnerships, Fila is an official supplier to the Junior Tennis Champions Center, Van der Meer Tennis and John Newcombe Tennis Ranch.

 

The Fila brand was established over a century ago by the Fila brothers of Biella, Italy.

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Fila Lauches Holiday Giving Program

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FILA ONLINE, which operates the U.S. Ecommerce site for the 102 year old Sportstyle brand FILA®., announced an exclusive partnership this holiday season with Soles4Souls, Inc. a global not-for-profit institution dedicated to fighting  poverty through the distribution of shoes and clothing.

 

#ShowUsUrSole began November 15, 2013 and will run through December 31, 2013.  Customers will have the opportunity at checkout to contribute to those in need when purchasing full price items online.   Each shopper that donates to the Soles4Souls charity will receive a discount in accordance with the amount donated.  100% of each shopper’s donation goes straight to the Soles4Souls charity.

 

“Everyone wants to do something to help others during the holidays, but get caught up in the business of the holiday season, and then, all of a sudden, it’s December 31st and we all missed our chance,” said Jon Epstein, President, FILA USA.  “This program makes it fun, fast and easy to shop FILA and support people who need it most.”

 

“Our #ShowUsUrSole during this holiday season is to collect as much money as possible for a great cause that is close to our business and our hearts,” said Jennifer O. Estabrook, Executive Vice-President, FILA USA.  “In addition to the discounts we will offer, we are excited to run a contest across our social platforms to promote awareness of the great work Soles4Souls does every day.  People will be asked to either send in a creative image of their favorite FILA® SOLES, or a picture of their SOULS, i.e. a photo of them doing volunteer work in their communities, with their schools or on their own volition.  The winner with the best submission will receive a $1000 gift card to Fila.com.”

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Fila at Wimbledon

 

(June 2103) Fila sponsored athletes on the WTA Tour will debut Collezione and wear the Sentinel, Fila’s new performance tennis shoe on-court at The Championships, Wimbledon. Fila’s Collezione pays honor to the elegant sophistication of grass court tennis with beautiful detailing and accents.

 

Fila’s design team was inspired by the 1920’s in this classically styled collection with an updated twist and a white and charcoal color palette. The Collezione pleated racerback tank features illusion mesh around the neck and side seam trim. The back of the top features a subtle single ruffle and mini pleats down the back for a flirty and fun twist on a classic racerback top. The mini pleats are tacked down with seaming across the back. Collezione includes a sleeveless tank with overlay binding, a racerback tank and cap sleeve v-neck top with ruching on the back. There are two different skort styles in the collection, a pleated skort and a flirty skort. The Collezione pleated skort was designed with mini-pleats, which is a new take on the traditional pleated skirt. Combining fashion and function, a contrast binding overlay secures the mini-pleats flat around the hips. The flirty skort is a drop waist a-line silhouette with two lines of contrast taping on the hem and an inch above the hem.

 

The Collezione white pleated dress which features an athletic cut racerback top with thin straps and back keyhole cutout with ruching detail. This drop waist dress has mini-pleats on the skirt. The Collezione ribbon dress has an a-line silhouette with empire waist, scoop neck and full coverage back. The pleated detailing continues with knife pleats above the empire waist. The design team added contrast taping similar to the flirty skort at the bottom hem, at the neckline and arms.

 

To complement the on-court look, Fila’s design team added a long sleeve white and charcoal heather cable sweater to the collection. A hooded jacket, available in white or charcoal heater, has an inverted pleat that opens up to the contrast color. The jacket has ruching at the pockets and the seam of the raglan sleeve and contrast taping on either side of the zipper. Collezione is available on fila.com & tennis specialty retailers nationwide at an MSRP from $65 – $90.

Apparel worn by Julia Goerges:

Julia Georges Collezione Pleated Back tank $75

Collezione Pleated Back tank $75

Julia G Collezione Skort $70

Collezione Skort $70

JG Collezione Sweater $85

Collezione Sweater $85

JG Collezione Hooded Jacket $90

Collezione Hooded Jacket $90

Worn by Jelena Jankovic:

JJ Collezione White Pleated Dress $90

Collezione White Pleated Dress $90

JG Collezione Hooded Jacket $90

Collezione Hooded Jacket $90

Worn by Nadia Petrova:

NP Collezione Sleeveless tank $60Collezione Sleeveless tank $60

NP Essenza Long skort $50

Essenza Long skort $50

 

Fila Sentinel tennis shoe

 

Fila Sentinel tennis shoe

Fila Sentinel:  Performance Tennis Footwear

The Sentinel tennis shoe was designed in a modern silhouette with comfort, durability and traction in mind and engineered to endure the rigors professional match play.  From tennis professionals, to top juniors, and retailers, the response has been overwhelming about the performance and comfort of the Sentinel. Fila’s design team took extra care to ensure the Sentinel had the right combination of cushioning and stability to meet the needs of tennis players of all levels. The glove-like fit of the Sentinel lets the wearer focus on the game, and not his or her feet. The modified herringbone outsole provides traction on a variety of surfaces. Fila extended a 6 month guarantee on the Sentinel’s Evergrind™ outsole.   Available in four color combinations for men and three for women, the Sentinel is available on fila.com & tennis specialty retailers nationwide at an MSRP of $100.

 

Features

Upper:

-          The Sentinel features added mesh for better breathability

-          Memory foam lined heel collar provides form-fitting comfort

-          Tongue includes an internal support elasticated strap, which holds it in place

Midsole:

-          Super Action midsole material features enhanced cushioning and durability

-          The Sentinel includes a Blown Polyurethane molded sock-liner for lightweight comfort while maximizing cushioning. This material was selected for its long lasting stability

-          Fila added welded TPR  toe protection for high durability in wear zones

Outsole:

-          Full-length Evergrind™ outsole  features a modified herringbone pattern for durability and traction and flex grooves for added comfort

-          6 month guarantee on Evergrind™ outsole

-          The TPU shank provides midfoot support

-          Designed with additional support & durability on the medial side of the shoe

Weight:

-          Men’s size 10.5 – 14.6 ounces

-          Women’s size 8.5 – 12.3 ounces

 

 

Colors:

Men

-          Black/ white/ metallic silver

-          Black/black/ neon green

-          White/peacoat/ red

-          White/ prince blue/ monument

Women

-          White/white/ metallic silver

-          White/ Hawaiian ocean/ black

-          White/ highrise/ shocking pink/ black

 

Mark Eggert – Vice President Footwear Design & Advanced Concepts

“We started designing the Sentinel with a completely blank slate and built it from the ground up.  The Sentinel is designed on a new last to ensure proper fit.  Underfoot, the all-new midsole and outsole is made to provide great traction, giving the player flexibility, structure and great cushioning, while maintaining a great feel for the court without adding too much weight.  The upper is designed to take advantage of the new last, for a great fit and excellent durability.”

 

Gary Wakley – Vice President Footwear

“The Sentinel was designed to create a shoe that could truly be the anchor for Fila in the tennis category and the base to grow our tennis footwear business.  We drew upon our rich tennis heritage and utilized the expertise from our Advanced Concepts Team to develop a shoe that has great style, but most importantly performs well on any court.”

 

Andreas Seppi

“I have been wearing the Sentinel since late last year and I really like the shoe because they are light, extremely durable and very comfortable on-court. The Sentinel is now my favorite Fila shoe that I have worn in all the years we have been together on tour!”

 

Janko Tipsarevic

“Tennis shoes are very important to professional players. It is important that the shoe is lightweight so we can be quick on our feet, yet stable so we do not slip or slide on court. The Sentinel feels low to the ground without sacrificing comfort and cushioning.  The traction is excellent and the shoe is very durable for the hours that I put in on the tennis court.  All in all, this is my favorite Fila tennis shoe in recent years.”

 

Julia Goerges

“The Sentinel is very light, but at the same time, the shoe is very stable which is important for your ankles! It is so comfortable wearing these shoes!”

 

Dmitry Tursunov

“I have been wearing this shoe during the clay court season and it’s an extremely lightweight shoe but this benefit does not come at the cost of comfort. The Sentinel is very stable and gives good feedback. It’s one of the best shoes Fila introduced in recent years.”

Marina Erakovic

“The Sentinel is very lightweight, supportive and has great cushioning, but my favorite thing about the Sentinel is the secure fit on my feet. I don’t think about slipping or rolling because the Sentinel is so stable on my feet.”

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BNP Paribas Open – Emirates, Fila & Bulova Extend Premier Sponsorships; Xerox Joins As Premier Sponsor

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 (February 11, 2013) Indian Wells, Calif. – Emirates, Fila and Bulova have extended their Premier Sponsorships of the BNP Paribas Open through 2015, it was announced today by Steve Simon, tournament director. The BNP Paribas Open, which will take place March 4-17, 2013 is held annually at the Indian Wells Tennis Garden.
These three sponsorship extensions are indicative of the BNP Paribas Open’s commitment to long-term sponsor relationships: Emirates Airline, the Official Airline of the BNP Paribas Open, came on board in 2010; Fila, the Official Apparel of the BNP Paribas Open joined in 2000; and Bulova, the Official Timepiece of the BNP Paribas Open, began its partnership in 2005.
Additionally, Xerox has signed on to become the “Official Supplier of Office Document and Technology Services” through 2015. Xerox was also recently announced as the WTA’s new global marketing partner for business services and office document technology. At the BNP Paribas Open, the media center, which hosts hundreds of international journalists over the fortnight, will be renamed the XEROX Media Center.
“We are excited to extend the partnership between the BNP Paribas Open and three of our Premier Sponsors – Emirates, Fila and Bulova – through 2015 and welcome a new Premier sponsor, Xerox, onboard,” said Simon. “The on-site activation of Emirates, Fila and Bulova has elevated the fan experience at the event, and we look forward to continuing on this path of success. Additionally, we welcome Xerox as a new Premier Sponsor and are eager to work with them to continue to enhance the event.”
Emirates will once again host the Emirates Garden Club, a premium hospitality area that highlights Emirates brand accents. On Emirates Day, Saturday, March 9, fans can participate in stadium promotions to win great prizes including tickets to the finals or round-trip airfare from Los Angeles to Dubai. In addition, this year fans can visit the Emirates “Lifestyle Booth” to give visitors an authentic Emirates experience by bringing the world-class service and exquisite hospitality characteristic of the brand to the tournament grounds.
Fila, the official apparel and footwear sponsor of the tournament, has designed an exclusive uniform collection for more than a thousand volunteers, ball kids, line judges, umpires and staff since 2000. At the Fila shop on-site, fans can pick up the latest in tennis, fitness and lifestyle fashions and BNP Paribas Open branded merchandise. This year, Fila will debut a licensed accessory collection, as well as tournament branded footwear. Fila’s on-site activation includes text to win promotions, daily drawings and a social media campaign to leverage Fila-sponsored athletes using the hashtag #TeamFila on Twitter.
Bulova, the official watch of the BNP Paribas Open, sponsors the service speed clock on all match courts; engages with fans throughout the event with an on-site store selling the latest styles in watches offers many as prizes in text giveaways on Main Stadium and a few select fans will participate in the “Precisionist Challenge” on Main Stadium court ; Bud Collins and Wayne Bryan host the popular Tennis Talk presented by Bulova at the Village Stage, where the days matches are discussed and legendary guests make appearances.
In addition to these renewals esurance will become a Champion Sponsor and Hertz will become a Contributing Sponsor of the 2013 BNP Paribas Open.
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Fila Names Finalists for Tennis Dress Design contest

Fila announced on Monday that two finalists have been selected for the tennis dress design contest which was held via the brand’s Facebook page, Facebook.com/FilaAmerica. The citizen sourced contest was an innovative twist on the designer/celebrity collaboration trend.  Fila gave real people the opportunity to become a fashion star in the specialized world of performance tennis fashion.

The final round of competition will be held in Fila’s New York office where they will present their ideas and inspiration for the submitted design to the panel of judges (Fila’s apparel team). One finalist, Annabelle McDonald, is a film and television producer from Ohio living in Brooklyn, New York. The other finalist, Samantha Swank is a recent Fashion Design graduate from Art Institute of Philadelphia.

The winning designer will remain in New York to begin the product development process for their design and oversee production along-side Fila’s Vice President of Apparel, Danny Lieberman. They will return to New York the first week of September for a fitting of the dress on a professional tennis player. In March 2013, the winner and a guest will watch courtside as their dress debuts in a tournament match by a Fila-sponsored WTA Tour tennis player at the Sony Open in Miami.

“Fila has a rich history of design innovation and a reputation for pushing the boundaries between art, design and fashion,” said Danny Lieberman, Vice President Apparel for Fila USA. “Nearly four decades of tennis design experience has taught us that inspiration can be found in the most unexpected places, so it was almost expected that Fila develop the first citizen-designed tennis dress to be worn in tournament competition by a top ranked WTA Tour player.”

The winner will be announced on Fila’s Facebook page (Facebook.com/FilaUSA) on July 20, 2012.

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