BNP Paribas Open – Emirates, Fila & Bulova Extend Premier Sponsorships; Xerox Joins As Premier Sponsor
Fila announced on Monday that two finalists have been selected for the tennis dress design contest which was held via the brandâ€™s Facebook page, Facebook.com/FilaAmerica. The citizen sourced contest was an innovative twist on the designer/celebrity collaboration trend.Â Fila gave real people the opportunity to become a fashion star in the specialized world of performance tennis fashion.
The final round of competition will be held in Filaâ€™s New York office where they will present their ideas and inspiration for the submitted design to the panel of judges (Filaâ€™s apparel team). One finalist, Annabelle McDonald, is a film and television producer from Ohio living in Brooklyn, New York. The other finalist, Samantha Swank is a recent Fashion Design graduate from Art Institute of Philadelphia.
The winning designer will remain in New York to begin the product development process for their design and oversee production along-side Filaâ€™s Vice President of Apparel, Danny Lieberman. They will return to New York the first week of September for a fitting of the dress on a professional tennis player. In March 2013, the winner and a guest will watch courtside as their dress debuts in a tournament match by a Fila-sponsored WTA Tour tennis player at the Sony Open in Miami.
â€œFila has a rich history of design innovation and a reputation for pushing the boundaries between art, design and fashion,â€ said Danny Lieberman, Vice President Apparel for Fila USA. â€œNearly four decades of tennis design experience has taught us that inspiration can be found in the most unexpected places, so it was almost expected that Fila develop the first citizen-designed tennis dress to be worn in tournament competition by a top ranked WTA Tour player.â€
The winner will be announced on Filaâ€™s Facebook page (Facebook.com/FilaUSA) on July 20, 2012.
Filaâ€™s favorite â€œcomeback momâ€, Kim Clijsters, needed just 58 minutes to defeat Venus Williams 6-2, 6-1 to win the final of the Sony Ericsson Open in Miami. With daughter Jada cheering on her mom from the tournamentâ€™s players lounge balcony, Kim won her second Sony Ericsson Open title.
She last played in Miami three years ago just before she retired from tennis to get married and start a family. Kim showed today that you can â€œhave it allâ€ and she thanked her support network of her husband, coach, trainer, family and nanny.
- It took a lot of hard work to get back into shape and I have a few people to thank, including my fitness coach and husband,â€ Clijsters said during the on-court ceremony. â€œIt feels really good to be back here, having won the title in 2005. Itâ€™s always nice to come back to a place you have done well before, and to such a beautiful stadium.
Backing up from her third-set tie-break win over countrywoman Justine Henin on Thursday night, Clijsters was in sparkling form, dictating play with her crisp ground strokes.
As reported by the Sony Ericsson Open media team, todayâ€™s win is projected to lift Clijsters back into the Top 10 for the first time since she returned to the Sony Ericsson Open WTA Tour last year.
Kim wore Filaâ€™s Center Court tennis collection during the Sony Ericsson Open which is available at http://shop.fila.com/us/eng/women/tennis