(May 22, 2014) In a brand new social media driven campaign by HEAD, Andy Murray and Novak Djokovic find themselves playing the “Ultimate match” at a little girl’s birthday party. The video showcases the players racquets “HEAD Graphene Racquet Series.”
The video published on May 22, 2014 on HEAD’s YouTube channel will be followed up by 30 second TV spot will air on Eurosport during the second week of the French Open. The movie trailer like spot will direct viewers to the campaign website www.head.com/G which hosts additional information about the story, HEAD products and the innovative technology Graphene. Fans around the world will have the opportunity to participate in an online sweepstake and show their creativity to win special prizes.
Created by the Berlin-based agency Aimaq von Lobenstein, the films have been produced by Czar Berlin, directed by Johannes Schroeder and produced by Birke Birkner.