The Ultimate Match Campaign Launched with Andy Murray and Novak Djokovic

(May 22, 2014) In a brand new social media driven campaign by HEAD, Andy Murray and Novak Djokovic find themselves playing the “Ultimate match” at a little girl’s birthday party. The video showcases the players racquets “HEAD Graphene Racquet Series.”


The video published on May 22, 2014 on HEAD’s YouTube channel will be followed up by 30 second TV spot will air on Eurosport during the second week of the French Open. The movie trailer like spot will direct viewers to the campaign website www.head.com/G which hosts additional information about the story, HEAD products and the innovative technology Graphene. Fans around the world will have the opportunity to participate in an online sweepstake and show their creativity to win special prizes.


Created by the Berlin-based agency Aimaq von Lobenstein, the films have been produced by Czar Berlin, directed by Johannes Schroeder and produced by Birke Birkner.




Serena Williams, Maria Sharapova and Li Na Among Forbes’ Top 100 World’s Highest Paid Athletes


(June 10, 2013) ST. PETERSBURG, FL, USA – Three WTA players – Maria Sharapova, Serena Williams and Li Na – were recently unveiled by Forbes magazine on its annual Top 100 World’s Highest Paid Athletes, list for 2013, the only three women included on the list.


Sharapova, No.22 on the list, remained the top-earning female athlete for the 9th consecutive year with earnings of $29 million, followed by Williams at No.68 with $20.5 million and Li Na at No.85 with $18.2 million.


“We are fortunate to have such globally popular stars like Maria, Serena and Li Na that brands around the world want to invest in and be associated with,” said WTA Chairman and CEO Stacey Allaster. “As the WTA celebrates our 40th anniversary, the incredible off-court success of our athletes is another indication of how far the sport has come.”


Sharapova’s earnings came in part due to endorsements with Nike, Head and Porsche, as well as the launch of her premium candy line ‘Sugapova’ in August 2012. On court, Sharapova completed her career Grand Slam by winning the 2012 Roland Garros title.


World No.1 Williams currently has endorsement deals with Nike, Gatorade, Wilson and OPI, as well as promoting her own clothing and accessories line on the Home Shopping Network (HSN). In the last 12 months, Williams has won 11 titles, including three Grand Slams (2012 Wimbledon, 2012 US Open, 2013 Roland Garros) and the 2012 TEB BNP Paribas WTA Championships in Istanbul, while becoming the oldest women to ever hold the world No.1 ranking.


Li became the first Asian-born player to win a singles Grand Slam title at 2011 Roland Garros and is featured in the top 100 for the second consecutive year based on lucrative sponsorship deals with Nike, Babolat, Samsung, Mercedes and Rolex. Li was also recently named as one of Time Magazine’s Most Influential People.


The appearance of three of the sport’s leading female stars on the annual Forbes list mirrors the WTA’s continued business success off court with over $200 million in revenue generated for the organization since 2011. The WTA’s sponsorship portfolio continues to grow with six new sponsors in the past three years, including by the signing of Xerox as a global partner in February of this year. In addition, Singapore was recently awarded the year-end WTA Championships for 2014-2018 in a record-setting partnership.


“I look forward to the day when more than three women are on the list of 100, but I’m proud of the fact that all the women listed are WTA players,” Allaster added.


In compiling the list, Forbes took into account prize money, endorsements, exhibitions and appearance fees paid out between June 1, 2012 and June 1, 2013. For a complete breakdown of the Forbes listing visit Forbes.com.


ATP World Tour and HEAD Extend Partnership Through 2017

Brad Drewett, ATP Executive Chairman & President with Ottmar Barbian, Vice President and Division Manager HEAD Racquet Sports Photo credit: Red Photographic.

The ATP has announced the extension of their partnership with HEAD for another five years. Under the agreement, HEAD will continue to be the official tennis ball of the ATP World Tour, as well as the official ball of the Barclays ATP World Tour Finals, through 2017.

The agreement marks an extension to a partnership which began back in 1994, one which will celebrate its 20-year anniversary on 1 January 2013, making HEAD the longest-standing partner of the ATP.

All matches at this week’s Barclays ATP World Tour Finals at The O2 in London are being played with the HEAD ATP ball, which also served as official ball at the Shanghai Rolex Masters and BNP Paribas Masters in Paris this season.

“HEAD is one of the most established brands in our sport and has been a great partner for the ATP for many years,” said Brad Drewett, ATP Executive Chairman & President. “We’re delighted to extend our partnership a further five years and look forward to continuing to build on our successful relationship.”

“The continuation of our long-term partnership with the ATP strengthens our position as a leading brand on the ATP World Tour,” added Ottmar Barbian, Vice President and Division Manager HEAD Racquet Sports. “We are proud to not only provide the racquets for several outstanding players in the Top 10, but also to be trusted as official ball supplier to the Tour on an ongoing basis.”

“It’s the best ball in tennis,” said 2012 ATP World Tour No.1 Novak Djokovic. “Whenever I can, I definitely choose that ball!” Alongside Djokovic, HEAD players Andy Murray and Tomas Berdych are once again among the eight contenders battling for the title at this year’s Barclays ATP World Tour Finals at The O2 in London this week.


HEAD Interview with Andy Murray


New York – September 10, 2012 Andy Murray wrote  new British tennis history by capturing the US Open. The Gold medalist of the London Olympics won a HEAD to HEAD battle of racquet rebels, winning his first Grand Slam title with a 7-6(10), 7-5, 2-6, 3-6, 6-2 win over Novak Djokovic in the US Open final.
Murray, swinging his YouTek IG Radical Pro, won the second-longest final in tournament history, lasting 4:54 hours as he claimed a tough final set over Djokovic (YouTek IG Speed MP). Between them the two racquet rebels now hold two of the top three spots in the ATP rankings.

Murray got a huge weight off his shoulders as he became the first British man since Fred Perry in 1936 to lift a grand Slam trophy: “I don’t know how I did it,” said Murray. “There were incredibly tricky conditions. After the third and fourth set, it was tough mentally. Novak is so strong; he fights to the end in every match. I’ve had some long tough matches in the past with Novak, I just managed to get through it.”

Djokovic was defending the title he won a year ago, with the Serb having won four Grand Slam titles since the start of 2011. “It wasn’t meant to be,” said Djokovic. “I want to congratulate Andy and his team. He absolutely deserves this. I tried my best,” said the world No. 2 who came back from two sets down to force a fifth set.

The Scot’s victory ended his summer of success after playing the Wimbledon final against Federer and then beating the Swiss three weeks later in the Olympic gold medal match. He is the first male player to win the Olympic tennis tournament and the US Open in the same season.

HEAD has an Andy Murray 2012 US Open champion Facebook sweepstakes going on right now which is promoting the Radical Bag and Radical Pro racquets; https://www.facebook.com/headtennis/app_141572462652932



Sharapova and Djokovic Take Home ESPY Awards


Novak Djokovic and Maria Sharapova for Head Tennis

The 20th Annual ESPY Awards brought top athletes from various sports together on Wednesday night to honor those who shared in the best sports moments over the past year. HEAD stars Maria Sharapova and Novak Djokovic were each honored with an ESPY trophy.


Maria Sharapova, who plays with the YouTek™ IG Instinct MP, took the ESPY award for Best Female Tennis Player 2012.  She was also nominated as one of the top contenders for Best Female Athlete and also for Best Comeback.  Sharapova fought back from a shoulder injury and captured a career grand slam by winning the French Open this year.  She also jumped back in the number one ranking spot for the first time since her injury and since playing with a HEAD frame.


Novak Djokovic, who plays with the YouTek™ IG Speed MP, took the ESPY award for Best Male Tennis Player 2012.  He was also nominated as one of the top contenders for Best Male Athlete.  Djokovic had an amazing 2011 season with a 70-6 record, 3 Grand Slam titles and 5 ATP World Tour Masters 1000 titles.  He had what is arguably one of the best tennis seasons in the open era.




Djokovic and Sharapova Launch New HEAD Campaign


Maria Sharapova made history on Saturday, with her YouTekâ„¢ IG Instinct MP racquet, as she became the tenth woman in tennis history to win all four Grand Slam titles when she defeated Italy’s Sara Errani 6-3, 6-2, at the 2012 French Open. By claiming the French Open title, she completed her matched set of career trophies and takes over as world No.1 again, as she returns to the top four years after her last appearance at the summit.

Although losing a battle against rival Rafael Nadal in the French Open finals, Novak Djokovic continues his reign on top as the ATP No. 1 seed for men’s singles, all the while using his YouTek IG™ Speed MP racquet.

With Sharapova and Djokovic both ranked No. 1, HEAD will launch a new campaign to celebrate their support of the top men’s and women’s tennis players in the country.

HEAD is celebrating with a number of social media activities going on. Fans can show support now with your profile picture on Facebook (facebook.com/headtennis). There is also a contest happening on Twitter where followers can win signed racquets from Maria and Novak (twitter.com/head_tennis). There is also an exclusive interview with the French Open champion, Maria Sharapova (youtube.com/headtennis).



Head Launches New Radical Creativity Digital Campaign with Andy Murray


London – March 13th, 2012 Andy Murray is playing the leading role in the new global, digital communication campaign released by HEAD Tennis, supporting the introduction of the new YouTek™ IG Tour Racquet Series.


The HEAD Radical racquet series has been designed for multi-talented players with a versatile and unpredictable style of play. Since Andy Murray combines these attributes in his game, he became the ideal testimonial for the racquet’s positioning: radical creativity on the court.


‘Radical Creativity’ was also the inspiration for HEAD’s new communication concept with Andy Murray. The centerpiece of the campaign is a film in which Andy thinks about what kind of creative job he could have had, if he hadn’t become a pro tennis player.


Prompted by a question of a journalist at a fictional press conference, Andy starts dreaming about different professions: Barber? Chef? Rockstar? But his different dream sequences clearly reveal there is only one right job for Andy – playing tennis. And only one right racquet he needs for it.


Andy Murray’s YouTekâ„¢ IG Radical Pro leads the line-up for the popular HEAD Radical series, which has established itself as a premium tennis racquet collection for both power and control. “I’ve played with the Radical since I was 13 and I never wanted to change since,” says ATP world No.4 ranked Andy Murray. “With the new YouTekâ„¢ IG Radical Pro, I feel I have a lot more variety in my game.”


The film titled ‘Andy’s Radical Job Switch’ has been launched today on HEAD’s YouTube brand channel on www.youtube.com/headtennis.


As part of the campaign, HEAD invites tennis fans and social media users to win the opportunity to also switch their job and, for one day, have the chance to experience the life of a tennis pro – together with Andy Murray of course. The competition is hosted exclusively on the HEAD Facebook site www.facebook.com/headtennis.


For more information, please visit:





Penn Launching 60 Days of Pro Penn Marathon

On March 5, 2012, Penn will launch its first promotion on the Penn Tennis Facebook page in honor of the new Pro Penn Marathon tennis ball. This will be an eight week long sweepstakes ending on April 27th with a total of 8 prizes. There will be one winner per week for the entire eight weeks. Prizes include a case of Pro Penn Marathon tennis balls, a HEAD backpack, a HEAD racquet and signed memorabilia from two great HEAD Penn tennis players.


Only one submission is allowed per week but participants can enter every week until the sweepstakes is over. To enter and for a full list of terms and conditions, please visit www.facebook.com/penntennis and click on the application link.


Penn introduced the new Pro Penn Marathon tennis ball at the beginning of 2012.


Djokovic and Sharapova Laugh it Up at Head Tennis Event (Podcast and Videos)

Novak Djokovic and Maria Sharapova for Head Tennis

NEW YORK, New York (August 24, 2011) – Novak Djokovic and Maria Sharapova took part in a media event for Head tennis at the Hotel Benjamin.

Listen to the event here (Runs 38 minutes MP3 file)




Andy Murray and his fans really close during Wimbledon

British tennis ace, Andy Murray, had special support for his first match at Wimbledon, when he beat Daniel Gimeno-Traver 4-6,6-3,6-0,6-0 on opening day in London.

Andy currently stars in HEAD’s brand new short film, following the tennis star at home, on the court and even in the shower as he interacts with his fans in a completely unexpected way – they give him a giant thumbs up while wearing Facebook “LIKE” icons! The viral, entitled Get Closer, is the first part of HEAD’s unique Facebook campaign enabling fans to interact with Andy Murray throughout Wimbledon.

Over the last two weeks, HEAD invited all Facebook fans to send their cheers and personalized messages to Andy via the HEAD Facebook page. Over the past weekend, a selection of the most inspirational cheers had been printed onto HEAD’s special Limited Edition White Racquet Bag, which Andy took out onto Centre Court.

For each round Andy plays during the tournament, HEAD will continue to add more and more messages to the bag. One lucky winner will win this unique memorabilia after the tournament – signed by Andy, of course.

Over one thousand Facebook users have already registered for a chance to win the bag, and left their comments in the HEAD Tennis Facebook application to cheer for Murray.

Needless to say, Andy Murray showed genuine appreciation for the special support: “I definitely haven’t had too many days like that! In the lead-up to and during Wimbledon, it really means a lot to me to have support and encouragement, it makes a big difference on the court,” said Andy, and thanked his fans with several comments and postings on Facebook.

For more information, visit the Get Closer to Andy application on www.facebook.com/headtennis.



HEAD NV is a leading global manufacturer and marketer of premium branded sports equipment. Its roots trace back to 1950 as Howard Head, the inventor of the first metal ski, founded the company.

HEAD’s business is organized into four divisions: Winter Sports, Racquet Sports, Diving and Licensing. HEAD’s product range includes tennis, squash, paddle and racquetball racquets, tennis balls, tennis footwear, badminton products, alpine skis, ski bindings and ski boots, snowboards, snowboard bindings and boots.

HEAD holds leading positions in all of our product markets and its products are endorsed by some of the world’s top athletes. Currently, four of the Top Ten ATP Players are playing with HEAD racquets, including, next to Andy Murray, Novak Djokovic, who started with an historic unbeaten run into the 2011 season, Robin Soderling and Tomas Berdych. HEAD also added Maria Sharapova to its player roster this year.