(January 10, 2014) – Maria Sharapova’s line of candy, Sugarpova announced their partnership with the International Tennis Hall of Fame & Museum in Newport, R.I. Sugarpova is the new official sponsor and an underwriter of the Hall of Fame’s Kids Free program, which provides free admission to the museum for children ages 16 and under, every day, year-round. The International Tennis Hall of Fame & Museum is the sport’s official, global Hall of Fame and the world’s most comprehensive museum dedicated to the sport of tennis.
“I am honored and thrilled to partner Sugarpova with the International Tennis Hall of Fame & Museum, particularly in support of such an important program,” said Maria Sharapova, founder and creative director of Sugarpova, and the winner of four Grand Slam tournament titles. “I was lucky to discover the game at a young age, and I hope that visiting the museum will inspire young people to see the opportunities in tennis and the potential that exists when someone commits oneself to following a dream.”
“We are delighted and grateful to welcome Sugarpova as an official sponsor of the International Tennis Hall of Fame & Museum. Maria is an extraordinary role model within the sport, and we appreciate her commitment toward our mission to inspire young people to get involved in tennis,” said Mark L. Stenning, CEO of the International Tennis Hall of Fame & Museum. “The museum is an exciting place where families and children of all ages can explore the game’s rich history in an educational and entertaining way. By offering free admission to children we hope they will be inspired by the game’s traditions and become life-long players and fans.”
In addition to sponsoring the Kids Free program, Sugarpova candy will be featured in the three retail stores on the Hall of Fame property in Newport, and Hall of Fame fans will have access to special offers throughout the year. The retail stores will offer all 15 variations of the brand, which includes gumballs, gummy candies, sours, and more, all styled in fun, unexpected types and shapes-with playful names to match. A long time candy lover with a surprising sweet tooth, Sharapova created her own candy business in 2012 to offer an accessible bit of luxury, interpreting classic candies in her own signature style. A portion of sales from Sugarpova are donated to the Maria Sharapova Foundation, which supports her ongoing dedication to a charitable cause close to her heart.