Prince Global Sports Brings Corporate Headquarters to Atlanta


(February 27, 2014) Prince Global Sports, a manufacturer and distributor of performance racquet sports equipment, footwear and apparel, is relocating its corporate headquarters to Atlanta. Prince is finalizing a lease agreement to move into commercial property in the Buckhead area.
Prince is one of the world’s oldest tennis and squash brands and will relocate from corporate offices in New Jersey. Chief Executive Officer Mike Ballardie said Prince has been an iconic brand in the tennis industry more than 40 years and feels Atlanta is a natural location for Prince Tennis’ headquarters.
“As we continue our growth as a global company, we see Atlanta and its vast resources as a perfect fit for our management, sales and marketing teams,” Ballardie said. “Atlanta has a thriving tennis community with more men, women and children playing tennis than any other U.S. city, making it a great home base for Prince. As a global brand we are involved at all levels of the sport from juniors to supporting key professionals in tennis and squash tournaments all over the world. Leveraging our assets with Atlanta’s location, talented workforce and the travel options offered by Hartsfield-Jackson Atlanta International Airport will be a tremendous benefit to the company.”
“I am thrilled that Prince Global Sports has chosen Atlanta for their corporate headquarters and pleased to welcome them to Buckhead,” said Atlanta Mayor Kasim Reed. “Atlanta is a natural home for Prince given the city’s love of tennis and our position as a leading distribution and logistics hub.”
Dan Corso, senior vice president of sports at the Metro Atlanta Chamber and executive director of the Atlanta Sports Council, sees tremendous potential in Prince’s move to the region.
“We are pleased to welcome Prince Global Sports, one of the best-known brands in tennis, to Atlanta,” Corso said. “Sports is a large economic driver for our region, both through company operations and hosting ongoing events like the BB&T Atlanta Open, and it serves as a tremendous quality of life attribute for our five million-plus residents and visitors.”
Atlanta boasts the largest city tennis league in the world with more than 80,000 members of the Atlanta Lawn Tennis Association (ALTA), which was established in 1934. The sport’s profile in Atlanta gained tremendous global exposure during the 1996 Centennial Olympic Games in Atlanta.
Ballardie said the company is relocating its product research, development and player servicing activities to the IMG Academy in Florida, alongside the recently opened Prince Innovation Center.
Prince, which is owned by Waitt Company of Omaha, Neb., has several of the world’s top players promoting the Prince brand. In tennis they include David Ferrer, John Isner, doubles team Bob & Mike Bryan, Daniela Hantuchova and reigning Wimbledon champion Marion Bartoli. In the sport of squash Prince boasts both the world number one players – Ramy Ashour and Nicol David. Ballardie anticipates several of their top tennis players will be in town for the BB&T Atlanta Open this July, which draws tremendous crowds to the Atlantic Station. He noted the company looks to host special events in conjunction with this summer’s tournament.

Prince Global Sports Appoints Miguel Rosa Business Development Manager for Latin America

BORDENTOWN, New Jersey, December 26, 2012 – Prince Global Sports, a global leader in racquet sports equipment through its Prince®, Ektelon® and Viking® businesses announced today that Miguel Rosa has joined the Prince®, brand as Business Development Manager Latin America. Rosa, a native of Brazil, joins Prince with a wealth of experience in the sports industry. Rosa spent the last seven years at IMG Bollettieri Tennis Academy in Bradenton, Florida, where he was instrumental in managing and growing the Bollettieri Tennis Program.

“I am excited to start a new challenge with Prince Global Sports and look forward to spending a lot of time in the market with our customers and partners across Latin America,” said Rosa. “I have always admired the long-term authenticity that Prince brings to the tennis business and I am honored to have been given the opportunity to deliver success and market leadership in Latin America.”

In 2013, Prince will be redoubling its focus on the Latin America market – a core tennis environment which has produced several top 10 players over recent years. Within his new role, Rosa will be tasked to identify the optimum business model for Prince across the Latin America region where he will work closely with Prince partners as well as with local tennis and squash federations within each individual market.

Rosa joins the current Prince Latin America team of Cynthia Mujica (Business Services), Maxi Salvi (Player Development Manager), Daniel Arahao and John Jaramillo (Promotional Representatives)andwill report to Mike Ballardie, Executive Vice President Brands. “ Latin America represents a significant growth opportunity for Prince across both its Tennis and Squash sub-brands,” remarked Ballardie. “In Miguel we have appointed a talented business leader whom through his knowledge and understanding of both the Latin American culture and racquet sports environment, will work with our business partners in the region to deliver sales and market share growth that will define our success.”


Prince Extends Partnership with David Ferrer

BORDENTOWN, New Jersey, (October 23, 2012) Prince Global Sports, a tennis equipment and footwear company, announced on Tuesday it has renewed a partnership with the second-highest ranked Spanish player, David Ferrer. Ferrer will continue to use Prince’s EXO3 Tour 100 racquet, which propelled him to reach at least the quarterfinals in all four Grand Slams in 2012.

“David has been with Prince for many years, and we are proud to have him on our team. He is one of the most respected players on tour and his work ethic and style of play mirrors what it takes to get to the next level,” said Ken Merritt, Director of Player Development for Prince Global Sports. “Since he started playing with the EXO3 racquet, David has been consistently ranked in the top 5 on the tour. Our goal is to work closely with him to find equipment that can take his game into the top 3.”

Regarded by many as the fittest player on the ATP Tour, Ferrer claimed five ATP World Tour Titles in 2012. “I try to do my best on every point, and win as many matches as possible,” said Ferru, his commonly used nickname. “It is important that I use the best frame for my game – and that has always been Prince. They support me with the best racquets to raise my game.”

Ferrer plays his hometown event, the Valencia Open 500, through the end of the month. The tournament will be extra special for him as he says farewell to his fellow countrymen, and longtime Prince Team member, Juan Carlos Ferrero. A former World Number 1, Juan Carlos has won over 15 career titles, including the 2003 French Open Men’s Singles title. Ferrero announced that he will retire after his last match in Valencia and lost in his last match on Tuesday in the first round to Nicolas Alamgro.