NEWPORT, R.I., January 29, 2012 – The International Tennis Hall of Fame & Museum has announced the promotion of Mary Heath to the new position of Chief Marketing Officer. Heath has been the Senior Director of Sales & Partnership Marketing for the Hall of Fame since 2008.
Heath brings more than 30 years of experience to the new role, having previously held positions as a Vice President of IMG’s Tennis Division and as an ATP World Tour and WTA Tournament Director. For more than a decade, she was the co-owner of Rhode Island based Perennial Events, a firm that handled sponsorship sales and event management for clients including Target, Peter Jacobsen Productions, CVS Caremark, the Preservation Society of Newport County, and Swarovski.
“I am very pleased to announce Mary’s well-deserved promotion to Chief Marketing Officer of the International Tennis Hall of Fame & Museum,” said Mark L. Stenning, CEO. “In recent years, she has successfully developed the Hall of Fame’s relationships with sponsors, resulting in increased awareness for our mission and development of the Hall of Fame’s programs. With Mary’s great talents and expertise, and her dedication to the sport, she is the right person to lead our sales and marketing efforts as we look to grow the organization in the future.”
In her new role, Heath will be responsible for sponsorship sales and activation of sponsor programs for the International Tennis Hall of Fame & Museum, as well as the Hall of Fame Tennis Championships, an ATP World Tour tournament, and the annual Hall of Fame Enshrinement Weekend. She will also continue her role as event director for The Legends Ball, the Hall of Fame’s annual gala fundraiser hosted during the US Open in New York City. In addition, Heath will have oversight of all sales, marketing, and public relations initiatives of the organization.