WTA Sets Up 10 Year Media Rights Deal


(December 10, 2014) — The Women’s Tennis Association (WTA) Board of Directors approved a  10 year media agreement of more than US$525 million with incumbent partner, PERFORM.  This extended partnership is the largest live media rights and production venture in the history of the WTA and in women’s sports.


For the first time as part of a major strategic move for the WTA, the aggregation and centralization of all WTA tournament media rights will deliver every WTA event across linear, digital and over-the-top (OTT) offerings.  Ultimately, this will improve the fan experience by making it easier to consistently follow favorite WTA players throughout the year.


Stacey Allaster, WTA Chairman & CEO, said, “This is a game-changing and historic moment for our fans and for women’s sport. Our new broadcast strategy to produce all 2000 main draw singles matches in partnership with PERFORM will deliver exponential global exposure for our players, tournaments and partners.”

The agreement introduces WTA Media, a joint endeavor between both organizations which will deliver unprecedented premium content to tennis fans worldwide.  WTA Media, together with tournaments, will produce all main draw singles matches and the semifinals and finals of all doubles matches from 2017. Furthermore, WTA Media will increase its production of news content by 40 percent. It will also deliver additional magazine shows and significant off-court content to support the WTA’s mobile, digital and social media strategy. WTA Media will provide unprecedented access to fans with more content on and off the court.

“We are thrilled to expand on our highly successful partnership with the WTA.  We are strong believers in the exceptional sport entertainment value of the WTA and are committed to driving the value for all WTA members and partners. This deal also delivers maximum exposure to the WTA’s global fans on multiple platforms. This is a ground-breaking and innovative partnership with the WTA and is also a major first step in a significant 10 year growth plan for PERFORM,” said PERFORM’s Joint-CEO, Simon Denyer.

“The remarkable growth by PERFORM in less than ten years as well as the company’s ambitious direction provides a perfect framework for our invaluable partnership.  We are extremely excited by a shared vision of delivering the quality and quantity content our fans deserve. PERFORM’s unprecedented investment in the WTA signals a new era – not only for women’s tennis but also for women’s professional sports the world around,” concluded Allaster.


Hsieh Su-Wei Joins Doubles Partner Peng Shuai Atop WTA Doubles Rankings



(May 9, 2014) MADRID, SPAIN – The Women’s Tennis Association (WTA) announced that Hsieh Su-Wei will rise to the World No.1 doubles ranking on Monday, May 12, joining her doubles partner Peng Shuai as co-No.1s. Hsieh is the first player from Chinese Taipei to ascend to the WTA World No.1 doubles ranking. Hsieh and Peng are the 10th team in WTA history to stand as co-No.1 in the WTA Doubles Rankings.

“It is a great accomplishment for Hsieh Su-Wei to join Peng Shuai as co-World No.1s,” said WTA Chairman and CEO, Stacey Allaster. “Not only are Hsieh and Peng a great doubles team, but they are an inspiration to the fans throughout the Asia-Pacific region. ”

“Reaching No.1 in the world is a great feeling,” said Hsieh. “We have been working really hard as a team. I was very proud of Peng reached No.1 earlier this year and now I am happy we can share the No.1 rankings.”

“Our goal this year is to reach Singapore,” explained Peng. “It is nice to share the doubles No.1 ranking with Su-Wei and we look forward to playing together the rest of the year, trying to reach the WTA Championships.”

Hsieh teamed up with Peng for a breakthrough year in 2013, winning five doubles titles, highlighted by their first major championship at Wimbledon and the WTA Championships. They also raised the champions’ trophy at the Internazionali BNL d’Italia (Rome), Western & Southern Open (Cincinnati) and Guangzhou Open. Earlier this year, the duo has won titles at the Qatar Total Open (Doha) and at BNP Paripas Open (Indian Wells) in March, as the pair now has a perfect 11-0 record in doubles finals.

2014 has been marked by rankings breakthroughs for players from Asia-Pacific. In addition to Hsieh who has made history for Chinese Taipei tennis, earlier in February this year Chinese players Li Na climbed to No.2 in the singles rankings and Peng to No.1 in doubles rankings, both new national records for Chinese tennis. A two-time Grand Slam champion, Li also became the first Asian player to hold the WTA World No.2 singles ranking, while Peng is the first Chinese player to rise to the WTA World No.1 doubles ranking.

Hsieh and Peng currently sit at No.5 in the Road to Singapore for the BNP Paribas WTA Championships presented by SC Global and they have a chance to improve to No.2 in the Road to Singapore Leaderboard this week in Madrid, depending on this week’s results.


Sharapova, Radwanska and Errani/Vinci qualify for TEB BNP Paribas WTA Championships


ST. PETERSBURG, FL, USA – The Women’s Tennis Association (WTA) announced today that four-time Grand Slam champion Maria Sharapova, World No.4 Agnieszka Radwanska and the top doubles team of Sara Errani and Roberta Vinci have qualified for this year’s TEB BNP Paribas WTA Championships, to be staged at the Sinan Erdem Dome in Istanbul, Turkey, from October 22-27, 2013. Despite qualifying, Sharapova’s participation in Istanbul remains questionable due to her continuing recovery from injury.


The TEB BNP Paribas WTA Championships showcases the world’s best women tennis players as the Top 8 singles players and Top 4 doubles teams compete for a record-setting $6 million in prize money and one of the most prestigious titles in women’s tennis. Istanbul is set to host the elite season-ending competition for a triumphant third and final year.


“We are excited to add Maria, Agnieszka, Sara and Roberta to the TEB BNP Paribas WTA Championships-Istanbul player field, although Maria continues to rehab from her injury,” said Stacey Allaster, WTA Chairman and CEO. “We are less than a month away from the Championships and are eager to continue building towards what will be another sensational tournament for the fans in Istanbul and tennis fans around the world.”


Maria Sharapova


Sharapova captured titles at the BNP Paribas Open (Indian Wells) and Porsche Tennis Grand Prix (Stuttgart) in 2013 and has now won at least one title annually for the last 11 years.  Only three players – Martina Navratilova, Chris Evert and Steffi Graf – have enjoyed longer streaks. The Russian was also a finalist at the Sony Open Tennis (Miami), Mutua Madrid Open and Roland Garros, falling on each occasion to Serena Williams. Despite left hip and right shoulder injuries curtailing her fall hard court season, Sharapova is the third player to secure her Istanbul singles qualification.


The 26-year-old has qualified for the year-end finale for the seventh time in her career. She won the event on her debut in 2004, defeating Serena Williams in the championship match, and is a two-time finalist, in 2007 and most recently 2012. Only once has she failed to reach at least the semifinal stage, withdrawing from round-robin play in 2011 with an ankle injury.


Agnieszka Radwanska


Radwanska opened the 2013 season with back-to-back titles at ASB Classic (Auckland) and Apia International Sydney, in addition to winning last week’s KDB Korea Open (Seoul), taking her career tally to 13. The 24-year-old finished runner-up at Bank of the West Classic (Stanford), and was a four-time semifinalist at Wimbledon, Qatar Total Open (Doha), Sony Open Tennis (Miami) and Rogers Cup (Toronto). After the US Open she surpassed $13million in career prize money and is now one of the Top 20 earners in WTA history.


The Pole has qualified for the WTA Championships for the third successive year, as well as competing as an alternate in 2008 and 2009. Her best result came last year, reaching the semifinals, before falling to eventual champion Serena Williams. Radwanska’s third round-robin match in 2013 against Sara Errani was the longest recorded best-of-three-set match in Championships history at three hours, 29 minutes. The previous record was set during the 2007 final, when Justine Henin defeated Maria Sharapova in three hours, 24 minutes.


Sara Errani / Roberta Vinci


Last year Errani and Vinci earned the distinction of becoming the first all-Italian team to compete at the prestigious year-end event and went on to finish the season as WTA Doubles Team of the Year. Vinci is returning to the Championships for the third time in her career: her appearances now span a 12-year period, having made her debut in 2001 partnering Sandrine Testud. Errani, who played in both the singles and doubles events in 2012, has qualified in doubles for the second straight year and remains on track to secure a singles berth as well.


The Italians began the season in strong form, triumphing at the Australian Open to win their third Grand Slam crown, followed by titles at Open GDF Suez (Paris Indoors) and Qatar Total Open (Doha). They also made finals appearances at Roland Garros, Apia International Sydney, and Internazionali BNL d’Italia (Rome). Underscoring their success, the pair has held the World No.1 Doubles ranking either individually or collectively since October last year. First teaming up on a regular basis in 2010, Errani and Vinci have collected a total of 16 doubles titles as a team. They have also compiled an undefeated record to date in Fed Cup doubles competition for Italy, and are due to face Russia in November’s final.


Serena Williams First to Qualify for TEB BNP Paribas WTA Championships-Istanbul

Day 3 Serena Williams press conference

(August 5, 2013) ST. PETERSBURG, FL, USA – The Women’s Tennis Association (WTA) announced today that singles World No.1 Serena Williams is the first player to qualify for this year’s TEB BNP Paribas WTA Championships, to be staged at the Sinan Erdem Dome in Istanbul, Turkey, from October 22-27, 2013.


The TEB BNP Paribas WTA Championships showcases the world’s best women tennis players as the Top 8 singles players and Top 4 doubles teams compete for a record-setting $6 million in prize money and one of the most prestigious titles in women’s tennis. Istanbul is set to host the elite season-ending competition for a triumphant third and final year.


“I congratulate Serena on becoming the first player to secure her place at the TEB BNP Paribas WTA Championships-Istanbul,” said Stacey Allaster, WTA Chairman and CEO. “Serena is having yet another extraordinary season on tour, and continues to be one of the sport’s greatest champions. She has earned the opportunity to defend her title and be part of our very special season finale in Istanbul.”


Turkish Tennis Federation president Osman Tural said: “Excitement is building for the TEB BNP Paribas WTA Championships-Istanbul with the confirmation that World No.1 Serena Williams will be back to defend the title she won following an unforgettable performance in 2012. I believe the final year of the TEB BNP Paribas WTA Championships-Istanbul will be remembered as one of the most successful organizations in the history of the event. For the last two years the eyes of the world have turned to Istanbul for this significant tournament, which plays a vital role in supporting the Olympic bid of Istanbul for the 2020 Olympic Games. We invite all tennis fans to experience this wonderful event from 22-27 October and see the best players in the world in action.”


“I’m very excited to have qualified for the TEB BNP Paribas WTA Championships and have the opportunity to return to Istanbul in October to defend my title,” said Williams. “The support we received from the fans at last year’s Championships was overwhelming and it’s going to be a very special feeling returning to Turkey and playing in that incredible atmosphere once again.”


Williams returns to Istanbul to defend the title she won last year in front of a vocal, sell-out crowd. The 31-year-old has now qualified for the TEB BNP Paribas WTA Championships for the 10th time in her career, and is a three-time champion at the event (2001, 2009, 2012), in addition to reaching finals in 2002 and 2004.


The American has amassed an impressive 51-3 record so far this season, including a career-best 34-match win streak while collecting a tour-leading seven titles along the way: Brisbane International, Sony Open Tennis (her sixth title at Miami), Family Circle Cup (Charleston), Mutua Madrid Open, Internazionali BNL d’Italia (Rome), Roland Garros (her 16th Grand Slam singles crown), and Collector Swedish Open (Bastad).


With 53 titles, Williams currently is tied for ninth with Monica Seles on the all-time list for most titles won. In February this year, she returned to the World No.1 ranking, becoming the oldest player to hold the top spot, which she has now done so for 148 non-consecutive weeks across the course of her career. During Wimbledon she achieved her 600th win at all levels, a feat that has been accomplished by just 14 other players in WTA history.


Following two successful, record-breaking editions, Istanbul hosts the Championships for the third and final year in 2013. In 2012, the event attracted more than 73,000 fans during six days of competition, the highest attendance at the year-end event since 2000. Championships broadcast coverage reached 167 countries, and the overall hours produced increased 25 percent, including live matches, match replays, and highlights. Nearly 42 million fans followed the on-court and behind-the-scenes action via WTA social media and digital platforms, leading to a record-setting week for the official WTA website (www.wtatennis.com) with approximately 4.8 million page impressions and nearly 500,000 unique visitors.


Tickets to the 2013 TEB BNP Paribas WTA Championships-Istanbul are now available for purchase through Biletix, either online at www.biletix.com or at Biletix ticket counters in Turkey, with a special 15 percent discount on offer for fans purchasing tickets using TEB credit cards.


Follow all the latest news about the TEB BNP Paribas WTA Championships-Istanbul on www.wtachampionships.com, www.facebook.com/WTA, and www.twitter.com/WTA using #WTAChamps.



(players/teams in bold already qualified)



Serena Williams (USA) 7520   Errani / Vinci (ITA/ITA) 6780
Maria Sharapova (RUS) 5890   Petrova/Srebotnik (RUS/SLO) 5660
Victoria Azarenka (BLR) 5370   Makarova/Vesnina (RUS/RUS) 4681
Agnieszka Radwanska (POL) 4277   Hsieh/Peng (TPE/CHN) 3935
Sara Errani (ITA) 3781   Barty/Dellacqua (AUS/AUS) 3215
Li Na (CHN) 3300   Groenefeld/Peschke(GER/CZE) 3130
Marion Bartoli (FRA) 3048  
Petra Kvitova (CZE) 2671      
Sabine Lisicki (GER) 2471      
Roberta Vinci (ITA) 2460      

WTA Legends to be Honored at 40th Anniversary Celebration

40 love

LONDON, UK – The Women’s Tennis Association (WTA) today announced it will celebrate four decades of growth and achievement with a special gathering of WTA World No.1s at the All England Lawn Tennis Club in London on Sunday, June 30.


Former WTA No.1s, WTA Founder Billie Jean King and Margaret Court will headline the once-in-a-lifetime celebration of women’s professional tennis royalty during this historic season. WTA Chairman and CEO Stacey Allaster, King and 19 women who have held the distinction of being ranked WTA World No.1 in singles since computer rankings were introduced in 1975 will be honored at this event emceed by Pam Shriver and Mary Carillo. Among the guests will be some of the sport’s most iconic and loved names, including Martina Navratilova, Chris Evert, Evonne Goolagong Cawley, Martina Hingis, Monica Seles, Justine Henin and current World No.1 Serena Williams.


Fans around the world will be able to enjoy the celebration by watching WTA Live: 40 LOVE presented by Xerox, an on-line webcast of the red carpet arrivals starting at 3.00pm, followed by the full gala presentation at http://www.youtube.com/watch?v=jT_OVo2FC0c.


“The WTA’s 40th Anniversary has given us time to reflect on the impact and inspiration women’s professional tennis has had on generations of women,” said WTA Chairman and CEO Stacey Allaster. “This event will provide an amazing opportunity to pay tribute to our Founder Billie Jean King, a pioneer for social change, and the champions who have been responsible for carrying on the vision of equality and empowerment around the world, for the past four decades and onward.”


The WTA was founded in 1973, when 63 players, led by Billie Jean King, met behind locked doors in the Gloucester Hotel, London, to form an association seeking equality, recognition and respect. Forty years later, the WTA is the global leader in women’s professional sport, and proudly counts many pioneering accomplishments, including the successful campaign for equal prize money. During this time, prize money and global presence has increased from $1.9 million with events in 10 countries in its inaugural year, to $118 million with events in 33 different countries in 2013.


“When we gathered in that hotel room 40 years ago, our vision was that any girl, anywhere in the world, could make a living from tennis if she was good enough,” said Billie Jean King. “Today’s WTA players are living that dream. They’ve taken the baton and run with it, lifting the game to ever greater heights and inspiring a whole new generation of players. I can’t believe how far we’ve come and I couldn’t be happier to join these inspirational women to celebrate 40 great years on Sunday.”


“I’m so proud to be among the women attending Sunday’s 40 LOVE celebration,” said World No.1 and 16-time Grand Slam singles champion Serena Williams. “I think tennis empowers women and is one of the best sports for a female to play and be part of. Sharing the stage with so many trailblazers of our sport will be a special experience. There have been some incredible champions and great personalities over the years and I’m honored to be part of the WTA.”


To mark its 40th anniversary, the WTA launched a multi-faceted marketing campaign, 40 LOVE, which showcases the pioneers of the game and the current stars who’ve contributed to the ongoing success of women’s professional tennis and the WTA. Print advertisements entitled ‘Forty Years of Breaking Barriers. Thank you for inspiring us’ and 30- and 60-second TV spots ‘Give’ and ‘Time Flies’ feature emotive archive footage of the game’s stars, all of whom have achieved the World No.1 ranking or won multiple Grand Slam titles.


Other elements of the season-long campaign include a digital program of online fan polls, Top 40 lists and images, and historic moments of the WTA; a global tour of the famed Billie Jean King Trophy (WTA Championships trophy) to WTA tournaments around the world; a commemorative WTA 40th anniversary book and video; unique content created for the WTA’s new TV magazine show and ePlayer; and a series of celebratory events and promotions throughout the year at WTA events and Grand Slams.


The legends and legendary moments of the WTA have been celebrated on wtatennis.com throughout the year and in the lead-up to the 40 LOVE gala, including profiles of all the World No.1s who will be at the event, and a ‘Top 5 Fan Favorite Moments’ vote, where fans write in with their favorite memories. The five most popular choices will be published – along with the many fan submissions – this week.


Fans can follow the 40 LOVE campaign throughout the year at wtatennis.com, facebook.com/wta and twitter.com/wta.


Steffi Graf (GER)


August 17, 1987
Martina Navratilova (USA)


July 10, 1978
Chris Evert (USA)


November 3, 1975
Martina Hingis (SUI)


March 31, 1997
Monica Seles (USA)


March 11, 1991
Serena Williams (USA)


July 8, 2002
Justine Henin (BEL)


October 20, 2003
Lindsay Davenport (USA)


October 12, 1998
Caroline Wozniacki (DEN)


October 11, 2010
Victoria Azarenka (BLR)


January 30, 2012
Amélie Mauresmo (FRA)


September 13, 2004
Dinara Safina (RUS)


April 20, 2009
Tracy Austin (USA)


April 7, 1980
Maria Sharapova (RUS)


August 22, 2005
Kim Clijsters (BEL)


August 11, 2003
Jelena Jankovic (SRB)


August 11, 2008
Jennifer Capriati (USA)


October 15, 2001
Ana Ivanovic (SRB)


June 9, 2008
Arantxa Sánchez-Vicario (ESP)


February 6, 1995
Venus Williams (USA)


February 25, 2002
Evonne Goolagong (AUS)


April 26, 1976

*including week of July 8, 2013



1970 – Women’s professional tennis was boosted when nine players signed $1 contracts with World Tennis publications publisher Gladys Heldman to compete in a newly created Virginia Slims Series. The Original 9, as they were called, included King, Rosie Casals, Nancy Richey, Kerry Melville, Peaches Bartkowicz, Kristy Pigeon, Judy Dalton, Valerie Ziegenfuss and Julie Heldman.


1971 – The Virginia Slims Series debuted with 19 tournaments, with a total purse of $309,100 on offer in the United States.


1973 – King founded the Women’s Tennis Association, uniting all of women’s professional tennis in one tour. The WTA was borne out of a meeting held in a room at the Gloucester Hotel in London the week before Wimbledon; the US Open, for the first time, offered equal prize money to the men and women.


1976 – Colgate assumed sponsorship of the Tour events from April to November for four years; at the Palm Springs event, Chris Evert became the first female athlete to cross $1 million in career earnings.


1977 – New York’s Madison Square Garden hosted the season-ending Championships for the first time.


1980 – By now over 250 women were playing professionally all over the world in a tour consisting of 47 global events, offering a total of $7.2 million in prize money.


1984 – Navratilova received a $1-million bonus from the ITF for winning Roland Garros, completing the non-calendar year Grand Slam.


1988 – Graf became the second woman in the Open Era to complete a calendar year Grand Slam, and made it a ‘Golden Grand Slam’ by winning the Olympic title in Seoul.


1991 – Monica Seles became only the second player to pass the $2-million mark in season earnings and would better men’s leader Stefan Edberg in ’91 and ’92.


1997 – Martina Hingis becomes the youngest-ever World No.1, ending Graf’s record reign (for men and women) of 377 total weeks.


2001 – WTA prize money increased to $50 million in 63 events, including the first-ever Middle Eastern Tour events in Doha, Qatar, and Dubai, UAE.


2002 – The Williams sisters fulfilled their father’s prophecy by becoming the No.1 players in the world, first Venus in February, then Serena in July. Serena won three majors, defeating her older sister in each final.


2003 – The “Get In Touch With Your Feminine Side” marketing campaign was launched, the Tour’s most significant branding effort in its history; Serena Williams won the Australian Open to complete the “Serena Slam” while Kim Clijsters became the first female athlete to earn $4 million in season earnings.


2005 – Sony Ericsson became the Tour’s worldwide title sponsor in a landmark $88-million, six-year deal, the largest and most comprehensive sponsorship in the history of tennis and of women’s professional sport. As winner of the US Open Series, Clijsters earns double prize money for winning the US Open; her $2.2 million prize cheque was the single biggest payday in women’s sports and in any official tennis event, men’s or women’s.


2007 – The Board of Directors approved the Roadmap circuit reform, the most sweeping changes in our history which will include a shorter season, fan-friendly structure and 40 percent increase in Tour prize money (from 2009); the historic achievement of equal prize money at Roland Garros and Wimbledon meant that following a 30-year campaign that began with King, all four majors offered parity for the first time; Justine Henin became the first woman to earn $5 million in a single season.


2008 – Celebrating its 35th anniversary, the WTA unveiled the largest advertising campaign in its history, with the “Looking For A Hero?” campaign launched on the eve of Wimbledon. The WTA’s Asia-Pacific headquarters opened in Beijing, China, complementing offices in St Petersburg, FL-USA and London, England. Dubai Duty Free announced an extension of its sponsorship through 2011. A record five women held the No.1 ranking during the season (Henin, Sharapova, Ivanovic, Jankovic, S.Williams), while Doha, Qatar, made a successful debut as host of the season-ending Sony Ericsson Championships.


2009 – Stacey Allaster succeeded Larry Scott as chairman and CEO of the WTA Tour, while on court the historic Roadmap circuit reforms became a reality.


2010 – Serena Williams collected two more Grand Slam titles but it was Wozniacki who secured the year-end No.1 ranking after picking up six titles.


2011 – Off court, the WTA launches its global advertising campaign “Strong is Beautiful”, featuring 40 players and screened in more than 80 markets.


2012 – In April 2012, for the first time since the 1980s, all nine members of the trailblazing Original 9 were reunited during the Family Circle Cup in Charleston. Victoria Azarenka and Serena Williams became the first 2 women to surpass the $7 million prize money mark in a single season. WTA inks a four-year deal with Perform to broadcast more than 400 matches annually, the largest deal of its kind.


2013 – The WTA announces Singapore will host its crown-jewel season-ending championships from 2014 in a five-year record-breaking deal. Three WTA stars – Li Na, Maria Sharapova and Serena Williams – featured in Forbes Magazine’s Top 100 list of highest paid international athletes, the only three women athletes featured on the list.


WTA Unveils “40 LOVE” Global Advertising Campaign


Legends of past and present – from Billie Jean King to Serena Williams – headline global campaign celebrating WTA’s four decades


From the WTA: (June 18, 2013) LONDON, UK – The Women’s Tennis Association (WTA), the world’s leading global sport for women, today launched its “40 LOVE” global print, television and digital advertising campaign.  The campaign is at the center of the WTA’s season-long integrated marketing and communications program launched in January that celebrates four decades of the WTA since its founding in 1973.


Featuring a cast of iconic tennis legends of the past and the present, the campaign release falls on the eve of WTA’s 40th birthday.  On June 20, 1973, 62 female tennis players, led by Billie Jean King, came together in London just prior to Wimbledon, to officially create the Women’s Tennis Association.


Prior to the formation of the WTA in 1973, the annual prize money available to professional female tennis players was close to $2 million.  Today it is $118 million, across WTA’s 54 tournaments in 33 countries and the four Grand Slams.


“One of the most powerful things about the WTA is how much our current generation of players is inspired by Billie Jean King and the rest of the game’s pioneers, who have paved the way for the success that the WTA is enjoying today,” said Stacey Allaster, Chairman & CEO of the WTA.


“Has it really been 40 years?” asks WTA founder Billie Jean King in the new TV advertising spots. “What started as a few women and a dollar has grown to thousands, living the dream – our dream.  We were athletes who wanted to compete – and along the way we made history, determined to win, not just for ourselves, but for women everywhere.  We’ve come a long way, baby.”


With the headline Forty Years of Breaking Barriers. Thank you for inspiring us,” the print element of the campaign features five of the WTA’s current superstars, each paired with a legend of the game in a one-page advertisement.  Serena Williams echoes King; Maria Sharapova channels Monica Seles; Victoria Azarenka serves up Steffi Graf; Venus Williams mirrors Martina Navratilova; and Li Na is inspired by Chris Evert.


The 30- and 60-second TV spots “Give” and “Time Flies” feature emotive archive footage of the pioneers of the game and the current roster of stars, all of whom have achieved the World No.1 ranking or won multiple Grand Slam titles.  Billie Jean King, fittingly, narrates the TV spots and tells the story of the formation of the WTA against a backdrop of four decades of championship highlights, along with focusing on the characteristics that make professional tennis players the best female athletes in the world: determination, commitment, courage, focus, and, most importantly, passion for the game.

The “40 LOVE” global advertising campaign is a part of a year-long celebration of the four decades of the WTA, which also includes a season-long promotion of the WTA’s historic milestones, headlined by a celebration of women’s tennis and the champions of the WTA at an event that will include the gathering of former World No.1’s in London on June 30, 2013.  Other elements of the 40th anniversary season-long campaign include a digital program of online fan polls, top 40 lists and images, and historic moments of the WTA; a global tour of the famed Billie Jean King trophy to WTA events around the world; a commemorative WTA 40th anniversary book and video; unique content created for the WTA’s new TV magazine show and ePlayer; and a series of celebration events and promotions throughout the year at WTA events and around the Grand Slams.


Earlier this year, the WTA launched a new, special anniversary 40 LOVE logo to celebrate four spectacular decades of women’s tennis. This new mark is an extension of the current WTA logo, a distinctive and modern reminder of the captivating athleticism and excitement that has driven the international popularity and growth of women’s professional tennis and placed it firmly at the nexus of sport and entertainment.


Both the new “40 LOVE” print advertising campaign and the logo were created by Chermayeff & Geismar & Haviv, a leading design agency which has created some of the most recognizable brand trademarks including Chase, Mobil, NBC, PBS, Armani Exchange, National Geographic, and Barney’s New York.  The TV spots were produced by James Allen of Visual+Aid, Inc, who also worked on the WTA’s “Strong Is Beautiful” Celebrity Campaign launched in 2012.


Fans can follow the 40 LOVE campaign throughout the year at wtatennis.com, facebook.com/wta and twitter.com/wta.