(January 28, 2014) The Women’s Tennis Association (WTA) announced the launch of WTA TV developed by Xerox, an interactive viewing guide that will allow fans to track the latest broadcast information for WTA Premier events based on users’ locations. WTA TV developed by Xerox can be found at http:// www.wtatennis.com/wtatv.
In 2013, WTA tournaments were broadcast in 164 international markets, showing more than 400 matches from 22 Premier events. The introduction of WTA TV is aimed to empower the fans and create a more user-friendly experience when following the tournaments throughout the year.
“Since Xerox has joined the WTA family as a partner, they’ve brought the fans of women’s tennis closer to our stars and enriched the fan experience,” said WTA Chairman & CEO, Stacey Allaster. “For fans who travel, they’ll never have to wonder again what channel is covering a WTA tournament. Now, with a simple click, they’ll know.”
“Xerox and the WTA are always considering natural ways to help each other achieve business objectives and amplify reach. It’s the essence of our partnership,” said Jon Levine, Vice President, Xerox Global Experiential Marketing. “WTA TV is just one proud example of a program we were able to develop for our partner through the services that Xerox has to offer.”