WTA TV Interactive Viewing Guide Launched

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(January 28, 2014) The Women’s Tennis Association (WTA) announced the launch of WTA TV developed by Xerox, an interactive viewing guide that will allow fans to track the latest broadcast information for WTA Premier events based on users’ locations.  WTA TV developed by Xerox can be found at http:// www.wtatennis.com/wtatv.


In 2013, WTA tournaments were broadcast in 164 international markets, showing more than 400 matches from 22 Premier events. The introduction of WTA TV is aimed to empower the fans and create a more user-friendly experience when following the tournaments throughout the year.


“Since Xerox has joined the WTA family as a partner, they’ve brought the fans of women’s tennis closer to our stars and enriched the fan experience,” said WTA Chairman & CEO, Stacey Allaster. “For fans who travel, they’ll never have to wonder again what channel is covering a WTA tournament.  Now, with a simple click, they’ll know.”


“Xerox and the WTA are always considering natural ways to help each other achieve business objectives and amplify reach. It’s the essence of our partnership,” said Jon Levine, Vice President, Xerox Global Experiential Marketing. “WTA TV is just one proud example of a program we were able to develop for our partner through the services that Xerox has to offer.”



BNP Paribas Open – Emirates, Fila & Bulova Extend Premier Sponsorships; Xerox Joins As Premier Sponsor

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 (February 11, 2013) Indian Wells, Calif. – Emirates, Fila and Bulova have extended their Premier Sponsorships of the BNP Paribas Open through 2015, it was announced today by Steve Simon, tournament director. The BNP Paribas Open, which will take place March 4-17, 2013 is held annually at the Indian Wells Tennis Garden.
These three sponsorship extensions are indicative of the BNP Paribas Open’s commitment to long-term sponsor relationships: Emirates Airline, the Official Airline of the BNP Paribas Open, came on board in 2010; Fila, the Official Apparel of the BNP Paribas Open joined in 2000; and Bulova, the Official Timepiece of the BNP Paribas Open, began its partnership in 2005.
Additionally, Xerox has signed on to become the “Official Supplier of Office Document and Technology Services” through 2015. Xerox was also recently announced as the WTA’s new global marketing partner for business services and office document technology. At the BNP Paribas Open, the media center, which hosts hundreds of international journalists over the fortnight, will be renamed the XEROX Media Center.
“We are excited to extend the partnership between the BNP Paribas Open and three of our Premier Sponsors – Emirates, Fila and Bulova – through 2015 and welcome a new Premier sponsor, Xerox, onboard,” said Simon. “The on-site activation of Emirates, Fila and Bulova has elevated the fan experience at the event, and we look forward to continuing on this path of success. Additionally, we welcome Xerox as a new Premier Sponsor and are eager to work with them to continue to enhance the event.”
Emirates will once again host the Emirates Garden Club, a premium hospitality area that highlights Emirates brand accents. On Emirates Day, Saturday, March 9, fans can participate in stadium promotions to win great prizes including tickets to the finals or round-trip airfare from Los Angeles to Dubai. In addition, this year fans can visit the Emirates “Lifestyle Booth” to give visitors an authentic Emirates experience by bringing the world-class service and exquisite hospitality characteristic of the brand to the tournament grounds.
Fila, the official apparel and footwear sponsor of the tournament, has designed an exclusive uniform collection for more than a thousand volunteers, ball kids, line judges, umpires and staff since 2000. At the Fila shop on-site, fans can pick up the latest in tennis, fitness and lifestyle fashions and BNP Paribas Open branded merchandise. This year, Fila will debut a licensed accessory collection, as well as tournament branded footwear. Fila’s on-site activation includes text to win promotions, daily drawings and a social media campaign to leverage Fila-sponsored athletes using the hashtag #TeamFila on Twitter.
Bulova, the official watch of the BNP Paribas Open, sponsors the service speed clock on all match courts; engages with fans throughout the event with an on-site store selling the latest styles in watches offers many as prizes in text giveaways on Main Stadium and a few select fans will participate in the “Precisionist Challenge” on Main Stadium court ; Bud Collins and Wayne Bryan host the popular Tennis Talk presented by Bulova at the Village Stage, where the days matches are discussed and legendary guests make appearances.
In addition to these renewals esurance will become a Champion Sponsor and Hertz will become a Contributing Sponsor of the 2013 BNP Paribas Open.

WTA Inks Partnership Deal with Xerox


(February 4, 2013) ST. PETERSBURG, FL, USA – The Women’s Tennis Association (WTA) has announced a multi-year, multi-million dollar global partnership with Xerox, Under the agreement, Xerox will become the WTA’s exclusive supplier of business services and office document technology.


“Xerox is one of the world’s leading iconic brands, and to have them not only as a sponsor but as a partner is a real plus to the WTA family,” said Stacey Allaster, Chairman and CEO of the WTA. “Through their services and products, Xerox will add significant business value to the WTA and our tournaments, and as a marketing partner we know they will build on the popularity of women’s tennis and work with us to take the WTA to the next level of success. 2013 is a milestone year for the WTA as we celebrate the 40th anniversary of women’s professional tennis and the announcement of this worldwide partnership with Xerox is a fantastic way to start the season.”


“Since its inception in 1973, the WTA has fostered a long-held commitment to innovation, which has seen our organization grow to become the world’s leading professional sport for women,” added Allaster. “Partnering with Xerox, a brand with a heritage of innovation, a strong commitment to excellence and unrivalled global business services is a perfect fit for the WTA.”


“While on the court fans are witness to outstanding competition, off the court the Women’s Tennis Association is running a complex business with multiple stakeholders – fans, players, tournament officials, sponsors, media, and more,” said Christa Carone, Xerox’s chief marketing officer. “The future success of the WTA depends on operational discipline and ingenuity in meeting all their stakeholders’ needs. That’s where Xerox comes in. As a WTA partner, Xerox plans to be behind the scenes helping to simplify the WTA’s various operations – from IT support and HR services to communication and marketing services – so the WTA can focus on serving up world class tennis and remarkable fan experiences.”


During the first year of the agreement, Xerox will activate at 18 WTA tournaments around the globe, accessing significant global marketing, digital, broadcast and content rights throughout the WTA season, including ePlayer, mobile and social networking applications.


Additionally, Xerox will become a partner of theTEB BNP Paribas WTA Championships-Istanbul, which in 2012 set records for attendance, broadcast coverage and digital fan engagement.


The announcement marks the sixth new sponsorship agreement secured by the WTA over the last two and a half years, including BNP Paribas, Rolex, Oriflame, Peak and Jetstar. The WTA Board is expected to approve the Xerox deal this week.