Laver Cup and Amazon Prime Video Join Forces to Serve Up Premium Global OTT Broadcast with Live Match Coverage
Prime Video is set to stream all Laver Cup matches live and on-demand to Prime members in more than 200 countries and territories in a landmark deal.
Monday August 6 2018 – The second edition of the Laver Cup will be staged at the United Center in Chicago from September 21-23. Roger Federer and Novak Djokovic will lead Team Europe, with Juan Martin del Potro, John Isner, Kevin Anderson, Diego Schwartzman and Nick Kyrgios confirmed for Team World. Further player announcements will be made in the coming weeks.
In a breakaway from the conventions of sporting broadcast deals, the Laver Cup has embraced the spirit of innovation that was part of its creation and retained over-the-top (OTT) rights in all broadcast television deals.
Laver Cup content will be available across hundreds of devices on the Prime Video app for TVs, game consoles, set top boxes and connected devices, including Amazon Fire TV, mobile devices and online.
Additional content for Prime Video is coming soon, including a specially produced, high-end mini-series that will feature behind-the-scenes Laver Cup content with players and captains.
“The Laver Cup and Amazon Prime Video are a natural fit for each other,” CEO of TEAM8, and Laver Cup Chairman, Tony Godsick said.
“Both have a reputation for being innovative, world-class and high-quality global brands. For us to partner with a company that is on the forefront of both media and commerce is so exciting. We look forward to working with Amazon to deliver the Laver Cup to key markets and connect with a broader global audience.”
“Prime members are passionate sports fans,” Greg Hart, Vice President of Prime Video said.
“We are happy to add the Laver Cup to a broad selection of compelling, live and on-demand sports content for our global customers.”
• The Laver Cup is a three-day tournament pitting a team of six of the best tennis players from Europe against six of their counterparts from the rest of the world
• Björn Borg is captain of Team Europe and John McEnroe is captain of Team World
• Thomas Enqvist and Patrick McEnroe are vice captains of Team Europe and Team World
• Roger Federer and Novak Djokovic will represent Team Europe, with Juan Martin del Potro, John Isner, Kevin Anderson, Diego Schwartzman and Nick Kyrgios confirmed for Team World. Further player announcements will be made in the coming weeks
• The tournament is named in honor of Australian tennis legend Rod Laver, the only man to win two calendar-year Grand Slams, and one of the greatest players of all time
• The unique format of the tournament showcases tennis superstars competing on the same team, playing singles, pairing up in doubles and cheering each other from the sidelines
• The inaugural Laver Cup was held at the O2 arena in Prague, Czech Republic, in September 2017, with Team Europe defeating Team World 15-9
• The location will rotate between major cities in Europe and the rest of the world each year
• The 2018 edition of the Laver Cup will take place at the United Center in Chicago, United States, from September 21-23, 2018, and in 2019 will be staged in a European city.
• Each team is comprised of six players and is led by a captain, Bjorn Borg for Team Europe and John McEnroe for Team World
• The competition is played over three days – Friday, Saturday and Sunday
• There are five sessions, two on Friday and Saturday, and one on Sunday
• Four matches are played daily, three singles and one doubles
• Each match win is worth one point on Friday, two points on Saturday and three points on Sunday
• The first team to reach 13 points wins the Laver Cup
• In the event of a tie after all 12 matches have been completed, a final overtime doubles match is played as a regular set with ad scoring and a tiebreak
• Both singles and doubles are best-of-three sets with ad scoring, with the third set decided by a 10-point tiebreak in the event of split sets
• Each player will play at least one singles match during the first two days
• No player will play singles more than twice during the three days
• At least four of the six players must play doubles
• Match-ups will be determined prior to each day of play through the exchange of line-up cards by the captains.
• Players for Team Europe and Team World must qualify or be selected as ‘captain’s picks’ by their team captain
• Each team includes six players, with four players on each team qualifying based on their ATP singles ranking as of the Monday following Wimbledon
• Two players on each team are ‘captain’s picks’ and will be announced by the Monday after the US Open.