• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

Tennis Panorama

Tennis News and Information, Tournament Coverage and Features

Tennis Panorama News

Tennis news and information, tournament coverage and features

  • Home
  • About
    • Contact Us
    • Privacy Policy
    • Staff
  • RSS
  • Features
  • Tournament Coverage
  • Social Media
    • Twitter
    • YouTube
    • pinterest
  • Podcast
    • ITunes
  • Tennis Panorama Archive 2008-2017
You are here: Home / Front Page News / ITF Launches ADVANTAGE ALL Campaign to Promote Gender Equality

ITF Launches ADVANTAGE ALL Campaign to Promote Gender Equality

August 14, 2018 by Tennis Panorama News

ITF LAUNCHES ADVANTAGE ALL CAMPAIGN TO PROMOTE GENDER EQUALITY

 

The ITF presented its Gender Equality Strategy on the opening day of the 2018 ITF Conference and AGM in Orlando, Florida.

 

The Advantage All campaign, which is based around five key themes, is aimed at improving gender equality in all areas of the game to ensure tennis is a leading light for sport both on and off the field.

 

Empowerment

The ITF wants to create more opportunities for women to become leaders in sport. The Foundation of Global Sports Development has provided the ITF with a grant to fund the ‘Empowering Female Leaders’ programme. This will consist of workshops, education courses and professional development for women in leadership, officiating and coaching.

 

Balance

It is vital that everyone has an equal opportunity to participate and enjoy tennis. From the programmes and competitions on offer to the funding, training, earning potential, prominence and exposure, it’s important to provide balanced support for both genders.

 

Culture

The ITF and member nations must build a culture that is inclusive and inspirational to ensure the sport is addressing and eliminating bias and discrimination at every level. It is essential to look at work practices, the environment in which we operate and the way we communicate to develop an equal advantage sport.

 

Value

Women’s sport is seen as progressive and inspiring and audiences are growing. The theme of value looks to ensure that tennis is maximising women’s events from a fan, sponsorship and broadcast perspective.

 

Voice

The final theme centres around making sure that tennis speaks with one voice. The language used in the media can have a significant influence over the perceptions of the women’s game. The ITF is committed to working with the international tennis media to find “One Voice” for the male and female game which speaks to the value of both equally.

 

Chair of the ITF’s Women in Sport Committee Katrina Adams said: “We have the opportunity to become the inspirational role model for all Olympic Sports in regard to equal opportunity. Our vision is that tennis is an equal advantage sport. Tennis is better for everyone when we all get an equal opportunity to play, compete and lead in the game we all love.”

 

Watch this video for more information about Advantage All.

Share

Filed Under: Front Page News, tennis news Tagged With: Gender Equality, International Tennis Federation, ITF, tennis, tennis news

Primary Sidebar

Search Tennis Panorama


Subscribe to Tennis Panorama via Email

Enter your email address to subscribe to this site and receive notifications of new articles by email.

newsnow_f_ab

cheap tennis shoes from China on DHgate.com

planetbarkad

Tennis Panorama on Twitter @TennisNewsTPN

Tweets by @TennisNewsTPN

Interested in advertising on this site? Please fill out a contact form.

RSS ATP World Tour

  • Davis Cup Qualifiers: Great Britain's Norrie & Austria's Thiem Among Stars In Action
  • The Best Of Andy Roddick In Netflix's Break Point
  • Cressy: 'I Don't Put Any Limits On Myself'
  • 18-Year-Old Michelsen Upsets Sock At Cleveland Challenger
  • Five Things We Learned From The Australian Open

RSS WTA Tour

RSS ESPN AP Tennis Headlines

  • Aussie director: Djokovic won with hamstring tear February 1, 2023
  • No discipline for Zverev after abuse investigation January 31, 2023
  • Way-too-early tennis rankings and predictions for the rest of 2023 January 30, 2023
  • Djokovic back at No. 1 on ATP after Aussie Open January 30, 2023
  • Advantage, Novak Djokovic in the race to be tennis' GOAT January 29, 2023

More Tennis Sites

15-lovetennis (French website)

ATP World Tour

BBC Tennis

ESPN

Jon Wertheim Sports Illustrated

International Tennis Federation (ITF)

New York Times Tennis page

Tennis Atlantic

Tennis Channel

Tennis with an Accent

Tennis Identity
USA Today

Tennis TV

WTA

ZooTennis.com






Footer

Subscribe to Tennis Panorama via Email

Enter your email address to subscribe to this website and receive notifications of new posts by email.

February 2023
S M T W T F S
 1234
567891011
12131415161718
19202122232425
262728  
« Jan    

Categories

© by TennisPanorama 2014 and beyond
 

Loading Comments...