FILA Participates in Milan Fashion Week
(September 25, 2018) The starting point for FILA’s first fashion show was a profound exploration of the essence of the brand. Milan was chosen to emphasize the brand’s Italian origins, that have never been forgotten. Antonino Ingrasciotta and Josef Graesel, creative directors, have reinterpreted in a contemporary key the FILA archives, housed in the museum dedicated to the brand born in Biella in 1911.
The brand’s genuine sportswear identity is expressed in a new aesthetic language that combines sport and fashion. It is the result of the careful pinpointing of the key moments of FILA’s history, characterized by iconic pieces that, over time, have shaped a very precise style.
The functional elements of each piece in the archives, the materials and the technical details that cater to precise requirements in terms of performance, are isolated from their original context and modernized, creating the building blocks of a new urban aesthetic.
And so the typical pleating of tennis skirts is found in a long chiffon skirt that plays with proportions and is either paired with combed fleece, or Lycra in an asymmetric bodysuit, or a technical jacket in sail cloth.
Masculine pieces have inspired extremely feminine clothing: the typical one-piece tracksuit of the 1980s becomes a seductive bodysuit.
Navy, White, Red: colour is a statement that belongs to the brand’s DNA, paying tribute to the iconic F-BOX.
The check of the FILA polo shirt, an inescapable reference to the Wimbledon courts, becomes a key pattern, found in tailoring and outerwear in a play of superimpositions and combinations.
The popular heritage trainers – the historic T-1 and Euro Jogger – have been reissued to become the perfect finishing touches for the FILA SS19 total look. The legendary Disruptor is presented in a boot version in flight knit.
The new distinctive feature of FILA now fashions a decided taste that combines performance, power, evocativeness, and a clear and contemporary aesthetic outlook.
Visit fila.springsummer19.com to view the full show.
