(January 20, 2019) Universal Tennis (www.MyUTR.com) announced two strategic partnerships with Novak Djokovic and Tennis Australia. Tennis Australian, the governing body for tennis in the nation, today announced a strategic partnership, focused on facilitating level-based play across the sport using the Universal Tennis Rating (UTR) global rating system.
Under the partnership, Tennis Australia is recognizing UTR (Universal Tennis Rating) Powered by Oracle as an official global tennis rating of Tennis Australia.
Novak Djokovic, the No.1 ranked men’s singles tennis player, 14-time major champion and ATP Player’s Council President, today announced an investment and strategic partnership with Universal Tennis.
“Universal Tennis has a compelling plan, the capabilities and resources, and the innovative products and ideas to improve the tennis ecosystem. I am excited to work with the company and their world-class partners to provide solutions that will positively impact tennis. I encourage all nations, the ITF and the governing bodies to join our collaborative effort to bring about long lasting positive change benefiting everyone in tennis,” said Novak Djokovic, world singles No.1 and 14-time Grand Slam Champion.
Djokovic’s investment and partnership with Universal Tennis will support and enhance the company’s mission to make tennis more affordable, accessible and fun for players at all levels around the world. Together, the partners will work on several core initiatives:
- Expand the worldwide adoption of Universal Tennis Rating (UTR), the global tennis rating that measures all players regardless of age, gender and geography on the same 16.50 scale;
- Support new events and enhance existing opportunities in professional tennis to ensure the sport retains economically viable pathways for professional players;
- Collaborate to support philanthropic endeavors; and
- Develop initiatives to improve the game for players, organizers and those involved in the business of tennis.
“Novak Djokovic is one of the all-time greats in tennis who brings a unique and valuable perspective as an elite professional athlete and as someone who has both a deep understanding of the challenges in tennis and the genuine desire to make tennis better. We look forward to collaborating with Novak and his team to bring needed solutions to all levels of tennis to ensure the sport develops and grows,” said Mark Leschly, Universal Tennis Chairman and CEO.
Over the past year, Universal Tennis and UTR has accelerated its growth to become a leading, premier global tennis technology platform. In addition to the UTR Powered by Oracle global rating system, the Company has been releasing its new UTR engagement platform to increase tennis participation by giving organizers the tools to easily run tournaments and events based on player UTRs, letting players connect and discover opportunities for level-based tennis, and most importantly, giving all players worldwide – not just elite tennis players – the ability to get their two-decimal rating on the UTR Powered by Oracle system.
Craig Tiley, Tennis Australia CEO and Australian Open Tournament Director said, “We believe that Universal Tennis can help support the sport by opening up opportunities for the everyday player and bringing a new level of innovation to the game. We’re looking forward to collaborating and identifying new opportunities to grow engagement in the game.”
Tennis Australia promotes and supports the sport of tennis from grassroots to elite level Australia-wide, overseeing domestic and international tournaments including the Australian Open, the Davis Cup and the Fed Cup.
“We look forward to working closely with Tennis Australia to help grow the game. We are very impressed by the forward thinking and solution oriented leadership team at Tennis Australia. Together, we believe we can make a lasting, positive impact on the game to grow it for future generations,” said Mark Leschly, Universal Tennis Chairman & CEO.
Tennis Australia joins Universal Tennis’ industry-leading investors and strategic partners including Oracle; Novak Djokovic, the world #1 and 14X Grand Slam Champion; TEAM8, sports management company and creator and principal owner of the Laver Cup founded by Roger Federer, Tony Godsick, Ian McKinnon and Dirk Ziff; Larry Ellison, Oracle Executive Chairman and CTO, and owner of the Indian Wells Tennis Garden; Tennis Channel; and many others. The Company’s UTR Powered by Oracle global tennis rating system and platform are used by players, clubs, coaches, organizers, academies and tournaments worldwide – including Rafa Nadal Academy by Movistar, Good to Great Tennis Academy, Kim Clijsters, IMG, Saddlebrook, OrangeCoach, Professional Tennis Registry (PTR), the United States Professional Tennis Association (USPTA), and the Intercollegiate Tennis Association (ITA), among many others.
To learn more, watch the “What is UTR Powered by Oracle” video.