ATP Appoints Massimo Calvelli As Chief Executive Officer
(December 11, 2019) LONDON — The ATP has announced the appointment of Massimo Calvelli as the ATP Chief Executive Officer, beginning 1 January 2020.
Calvelli brings a wide range of tennis and executive experience to the position and was the unanimous choice of the ATP Board of Directors. The 45-year-old Italian has been a highly respected sports executive in global sales, marketing, operations and product development for the past 20 years.
Calvelli will work closely with fellow Italian Andrea Gaudenzi, who becomes the new Chairman of the ATP on 1 January 2020. The two will serve in a new split role at the helm of the ATP, replacing the combined position of ATP Executive Chairman and President, currently held by Chris Kermode through to the end of 2019.
“I am delighted and honoured to be appointed as the new CEO of the ATP,” said Calvelli. “I have been involved in professional tennis for most of my life and I look forward to bringing my passion and knowledge of the sport into this role. It’s a very exciting time to be involved with the ATP Tour as we strive to build on the growth of recent years, and I look forward to getting started in January.”
Most recently, Calvelli was employed by Nike where he worked across multiple functions and oversaw all aspects of global tennis sports marketing. During his time at Nike, he has led negotiations with many of the sport’s global icons. Previously, the former professional tennis player was the Global Business Director for Wilson Sporting Goods.
Gaudenzi said: “Together with the ATP Board of Directors, I am delighted to welcome Massimo as the new CEO of the ATP. We share a great passion for the sport and I’m confident our diverse business experiences will serve the Tour well as we work on the future direction of men’s professional tennis.”