• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

Tennis Panorama

Tennis News and Information, Tournament Coverage and Features

Tennis Panorama News

Tennis news and information, tournament coverage and features

  • Home
  • About
    • Contact Us
    • Privacy Policy
    • Staff
  • RSS
  • Features
  • Tournament Coverage
  • Social Media
    • Twitter
    • YouTube
    • pinterest
  • Podcast
    • ITunes
  • Tennis Panorama Archive 2008-2017
You are here: Home / Front Page News / USTA Hires Mickey Maule as Managing Director, Engagement & Services

USTA Hires Mickey Maule as Managing Director, Engagement & Services

October 13, 2020 by Tennis Panorama News

USTA Hires Mickey Maule as Managing Director, Engagement & Services

ORLANDO, FLA., October 13, 2020 – The United States Tennis Association (USTA) today announced the appointment of Mickey Maule as the company’s Managing Director of Engagement & Services. In this newly-created role, Maule will play a significant role in supporting the engagement of providers and players with a focus on adding value within a B2B and B2C framework.

Maule will direct the development and implementation of overall business plans and strategies with a focus on tiered levels of engagement and value. He also will lead the development of strong industry-wide partnerships that include the TIA, racquet manufacturers, retailers, large facility operators and other tennis organizations that are focused on growing the sport of tennis. Maule also will manage the staff that focuses on all major community tennis activations in the U.S., which includes Arthur Ashe Kids Day, the US Open and the US Open Series. This will include the development of innovative ideas and concepts to attract, engage and retain new and diverse players to the game.

“Mickey is a strategic and transformational leader with over 20 years of experience in the sporting goods industry and an outstanding record of taking companies to No. 1,” said Craig Morris, USTA Chief Executive, Community Tennis. “To be able to add Mickey’s tennis DNA to our team is a game changer as we move to a service-based organization and focus on accelerating and expanding tennis participation.”

“Having played and loved tennis all my life, I’m honored and extremely excited to join the USTA team,” said Maule. “I look forward to bringing together all key players in the tennis ecosystem, driving collaboration, innovation, and engagement to promote and grow the game exponentially. I’d like to see tennis become the fastest-growing sport in the country.”

Maule most recently worked at Wilson Sporting Goods as the Commercial Director, North America-Racquet Sports. Under his leadership, Wilson returned to No. 1 in racquet sales in the U.S. market and the No. 1 brand. Before joining Wilson, Mickey worked at Babolat as National Sales Manager where he led, managed and set the strategic direction for all sales activities in the U.S. Under his leadership, Babolat reached No.1 in racquet sales in the US market.

Share

Filed Under: Front Page News, tennis news Tagged With: Mickey Maule, tennis, tennis news, USTA

Primary Sidebar

Search Tennis Panorama


Subscribe to Tennis Panorama via Email

Enter your email address to subscribe to this site and receive notifications of new articles by email.

newsnow_f_ab

cheap tennis shoes from China on DHgate.com

planetbarkad

Tennis Panorama on Twitter @TennisNewsTPN

Tweets by @TennisNewsTPN

Interested in advertising on this site? Please fill out a contact form.

RSS ATP World Tour

  • Davis Cup Qualifiers: Great Britain's Norrie & Austria's Thiem Among Stars In Action
  • The Best Of Andy Roddick In Netflix's Break Point
  • Cressy: 'I Don't Put Any Limits On Myself'
  • 18-Year-Old Michelsen Upsets Sock At Cleveland Challenger
  • Five Things We Learned From The Australian Open

RSS WTA Tour

RSS ESPN AP Tennis Headlines

  • Aussie director: Djokovic won with hamstring tear February 1, 2023
  • No discipline for Zverev after abuse investigation January 31, 2023
  • Way-too-early tennis rankings and predictions for the rest of 2023 January 30, 2023
  • Djokovic back at No. 1 on ATP after Aussie Open January 30, 2023
  • Advantage, Novak Djokovic in the race to be tennis' GOAT January 29, 2023

More Tennis Sites

15-lovetennis (French website)

ATP World Tour

BBC Tennis

ESPN

Jon Wertheim Sports Illustrated

International Tennis Federation (ITF)

New York Times Tennis page

Tennis Atlantic

Tennis Channel

Tennis with an Accent

Tennis Identity
USA Today

Tennis TV

WTA

ZooTennis.com






Footer

Subscribe to Tennis Panorama via Email

Enter your email address to subscribe to this website and receive notifications of new posts by email.

February 2023
S M T W T F S
 1234
567891011
12131415161718
19202122232425
262728  
« Jan    

Categories

© by TennisPanorama 2014 and beyond
 

Loading Comments...