IMMERSIVE GAMING ZONE COMES ON-SITE TO THE 2024 US OPEN AS THE USTA UNITES FAN ENGAGEMENT IN THE PHYSICAL AND VIRTUAL WORLDS
- Fans Can Access ‘Advantage Arena’ Gaming Zone On-Site throughout the 2024 US Open, Beginning with Free-to-Attend Fan Week August 19-25
- Physical Gaming Space to Feature Playable Games on Fortnite, Roblox, TopSpin 2K5 and Tennis Clash
- All Games – Including New and Exclusive ‘Tennis Storm’ on Fortnite – Also Playable Digitally Worldwide
FLUSHING, N.Y., August 16, 2024 – The USTA today announced that a new, immersive physical gaming space – the first-of-its-kind ‘Advantage Arena’ – will be coming to the 2024 US Open, as the USTA continues to engage millions of tennis and gaming fans globally. The Advantage Arena will allow fans a unique opportunity to play and engage with a number of tennis-themed games and experiences on-site at the US Open, including Fortnite, US Open: Champions of the Court on Roblox, TopSpin 2K25 and Tennis Clash. The Advantage Arena will be open to all US Open patrons throughout the duration of the tournament, beginning with the free-to-attend Fan Week August 19-25.
Located inside the Chase Center on the USTA Billie Jean King National Tennis Center grounds, the Advantage Arena will feature 13 playable gaming stations where fans can compete with one another. Fans who attend the US Open and visit the Advantage Arena will have a chance to win over 3,500 prizes, ranging from free copies of TopSpin 2K25 Standard Edition, a total of over 600,000 in-game redeemables on Roblox and other unique unlockables within Tennis Clash.
Highlighting the playable games is ‘Tennis Storm,’ a new player-vs-player game created in UEFN and integrated into TikTokers’ Birdo and Dagwummy’s Minigame Box PvP Fortnite island, created exclusively for the US Open. Players use tennis racquets to hit explosive tennis balls scattered around an arena to eliminate opposing players, and the last player standing wins.
The Arena will also feature stations for fans to immerse themselves in US Open: Champions of the Court – a virtual world that launched last year featuring singles and doubles matches against pro players, treasure hunts and obstacle courses known as ‘Obbys’ – with the Ralph Lauren Ball Crew Obby and a refreshed, vacation-themed Obby featuring a brand-new culinary experience in the Emirates ‘Fly Better’ Adventure Zone. The experience also features the all-new Polo Ralph Lauren Photo Quest, giving U.S. players a chance to win real-life Ralph Lauren merchandise.
Highlighting the playable games is ‘Tennis Storm,’ a new player-vs-player game created in UEFN and integrated into TikTokers’ Birdo and Dagwummy’s Minigame Box PvP Fortnite island, created exclusively for the US Open. Players use tennis racquets to hit explosive tennis balls scattered around an arena to eliminate opposing players, and the last player standing wins.
The Arena will also feature stations for fans to immerse themselves in US Open: Champions of the Court – a virtual world that launched last year featuring singles and doubles matches against pro players, treasure hunts and obstacle courses known as ‘Obbys’ – with the Ralph Lauren Ball Crew Obby and a refreshed, vacation-themed Obby featuring a brand-new culinary experience in the Emirates ‘Fly Better’ Adventure Zone. The experience also features the all-new Polo Ralph Lauren Photo Quest, giving U.S. players a chance to win real-life Ralph Lauren merchandise.
Fans can also play inside a virtual Arthur Ashe Stadium as one of their real-life favorite players on TopSpin 2K5, and on US Open courts and tournament play on Tennis Clash.
“It’s incredibly exciting for us to connect our growing presence in the gaming space with the on-site fan experience at the US Open,” said Brian Ryerson, Head of Product and User Experience, USTA. “Not only are we reaching more fans by collaborating with some of the most popular gaming titles in the world, the ‘Advantage Arena’ gives our fans on-site a number of new, fun ways to engage with tennis, while also potentially drawing new fans to the US Open.”
